Binh Nguyen

Experience

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  Cốc Cốc

  Apr 2018 - Jun 2019

  Product Analyst

  Developed features’ specifications. Produced and maintained analytical reports in Clickhouse as well as more advanced interactive dashboards using R Shiny. Analyzed tests of percentage rollouts. Produced in-depth reports of user behaviors for segmentation and communicated findings to Sales team to improve cross-sale

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  Sendo.vn

  Jun 2019 - Jun 2021

  Research & Product Analyst

  Managed Google Cloud data analysis pipeline (initialize, implement and document tracking for operational data). Produced reports using Bigquery and Data Studio to evaluate features’ performance, determine areas for growth and extract key business insights. Executed A/B testing process using statistical techniques. Outputs include Markdown/PDF reports which provide relevant insights and recommendations to stakeholders regarding possible direction of features implementation. Once implemented these solutions increased purchase conversion up to 17% and view conversion up to 25%. Researched and applied early stage predictive and classification modeling on production data. Show less

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  Zalo

  Jul 2021 - now

  Product Specialist

  Lead Core Performance team as well as Safety & Security team for Zalo on PCWeb delivering features for more than 14 millions monthly active users. Main responsibilities include: planning and direction, features specifications, usability testing, metrics implementation and monitoring until and after features release. Worked closely with BI team on multiple data projects that yielded valuable insights on user behaviors for segmentation purposes as well as feature selections for operational machine learning models. Main contributor to Zalo Business initiative that led to more than 40,000 signups. Co-lead the adoption of Signal’s End-to-end encryption protocol into Zalo’s messaging system, currently utilized by nearly 6,5 millions monthly active users. Improved performance of said protocol by reducing error rate by more than 70% in Q3/Q4 2023. Co-lead Growth team that conducts internal data-driven analysis and external market researches to provide key product and marketing strategies for sustainable growth, improved branding and lucrative monetization schemes. Show less