Kash Wimer

Experience

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  Loantek Home Loans

  Jan 2003 - Dec 2007

  Marketing

  • Produced design and marketing materials including websites, business sets, collateral, exhibition material, and logos• Created design themes for marketing seminars, presentations, and websites• Managed the design and marketing operations and coordinating loan activities• Troubleshooting operational challenges and coordinating with brokers, lenders, and clients• Coordinated educational seminars, managed marketing projects and provided direct customer service

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  Expeditors

  Jan 2008 - Aug 2022

  Collaborated with Executive leadership and translated expectations into an executable strategy focused on company growth initiatives. Additionally, worked with Sales and Account Management leadership on customer retention and growth opportunities. Managed a large cross-functional team (internal and an agency) on our intranet and multiple website launches with budgets of over $300,000. Led branding initiatives and team development across 300+ global offices, fostering a positive and productive team environment. Additionally, managed marketing budgets, tradeshows, customer events, and ongoing campaigns across multiple subsidiaries, demonstrating effective project management and organizational skills. Show less Oversaw global distribution projects with a keen eye for detail, ensuring accuracy and consistency in brand identity. Responsible for hiring and mentoring junior staff, enhancing team cohesion, nurturing designers' capabilities and reliability in delivering high-quality projects. Effectively managed project lifecycles and assigned tasks to design staff, ensuring optimal allocation of resources and timely project completion. Played a pivotal role in establishing and reinforcing the company's brand identity, aligning it with market expectations and business goals. Also implemented robust project management methodologies and file-sharing protocols, streamlining workflow and enhancing team efficiency. Show less

  • Senior Digital Marketing Manager

    Aug 2017 - Aug 2022

  • Digital Marketing Manager

    Jun 2014 - Jul 2017

  • Senior Designer

    Jan 2008 - Jun 2014
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  Pocket Prep

  Aug 2022 - Nov 2023

  Collaborated with product, development, and design teams, enhancing cross-functional communication and aligning goals for optimal revenue growth. Worked with Marketing, Bus Dev, and Customer Success to develop and execute a B2B (Enterprise) strategy focused on longer-term success and new revenue growth. These initiatives resulted in significant B2B growth, showcasing strong analytical and strategic skills. Oversaw and nurtured the integration of marketing and business development, aligning strategies to maximize company growth and revenue optimization. Show less Spearheaded a strategic initiative that doubled web traffic, significantly enhancing online visibility and user acquisition.Drove a comprehensive audience development strategy that resulted in double-digit growth in new audience acquisition, solidifying the company's market position.Fostered collaboration among product, marketing, and business development teams, aligning objectives to optimize revenue growth and customer acquisition.Formulated our B2B go-to marketing strategy while advancing B2C growth through various campaigns, achieving 8M+ impressions and a 16% click-through rate and enhancing customer engagement. Worked with the marketing team to launch multiple new channels, including SEM initiatives, influencer programs, and paid social media campaigns, delivering over 3.6M impressions with precise execution and monitoring. Held team accountable for optimizing the revenue funnel, strategically prioritizing initiatives, and efficiently allocating resources for maximum results. Challenged the marketing team to identify and launch new revenue opportunities. Show less

  • Director of Growth

    Aug 2023 - Nov 2023

  • Senior Growth Marketing Manager

    Aug 2022 - Aug 2023
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  Kash Wimer

  Feb 2024 - now

  Owner / Creative Director + Marketing Manager

  Empowering Your Business with Tailored Growth Strategies. No two businesses are the same, and no two business strategies should be. Whether it's transforming your brand, improving your marketing methods, or boosting operational efficiency, our goal is to synchronize your business aspirations with practical, results-driven strategies. From establishing a compelling brand identity to executing cohesive design strategies across various platforms, I can provide insights and guidance to ensure your brand resonates with your target audience and stands out in the market. Utilize my expertise to refine your brand's visual narrative and create impactful, lasting impressions. With a BFA in Graphic Design and extensive experience managing branding initiatives, I offer consulting services combining creative design with strategic branding.With a robust background in directing growth and marketing strategies, I bring a wealth of knowledge in formulating and executing strategies that propel business growth. My consulting services encompass B2B and B2C marketing strategies, digital marketing, and cross-functional team collaboration to optimize revenue growth. Utilize my expertise to identify opportunities, craft strategic marketing plans, and implement them to achieve your business objectives.Embrace the power of design thinking to drive innovation and solve complex challenges within your organization. With a deep-rooted background in graphic design and strategic leadership, I offer consulting services that merge design thinking principles with practical business applications. My approach emphasizes empathy, creativity, and iterative testing to develop solutions that truly meet user needs and drive organizational growth. I provide the guidance and strategies necessary to unlock the full potential of design thinking in your organization. Show less

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  OpenTug

  Dec 2024 - now

  Marketing Director

  As Director of Marketing at OpenTug, I lead strategic marketing, communications, and sales enablement to establish the company as the premier platform for optimized barge operations. My role centers on driving revenue growth, enhancing brand visibility, and aligning marketing strategies with corporate objectives. I craft and implement initiatives that expand market share and improve lead quality while managing corporate branding, overseeing content production, and executing cohesive multi-channel campaigns. By collaborating with sales and product teams, I optimize business development strategies and streamline processes to ensure seamless integration. Additionally, I design and execute marketing, event engagement, and public relations efforts aligned with revenue and sales goals. Focused on measurable outcomes, I ensure that OpenTug's marketing initiatives support its vision for innovation and growth within the logistics industry. Show less