Prachi Saini

Experience

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  Socio Labs

  Jan 2022 - Nov 2023

  1.Strategy Development: Crafting comprehensive social media plans, integrating website analysis to optimize user experience.2.Competitive Analysis: Researching rivals to identify market trends and adapt strategies for a competitive edge.3. Social Media Management:Creating, curating, and scheduling content across platforms, fostering engagement and growth.4. Google Analytics: Utilizing data from Google Analytics to measure and enhance the effectiveness of campaigns.5. Team Leadership:Overseeing and mentoring a team of 12 interns, guiding them in social media marketing best practices. Show less 1. Team Leadership: Adept at guiding and mentoring HR teams to ensure seamless operations and a collaborative work environment, facilitating collective growth and achievement.2. Internship Program Management:Proficiently design, implement, and oversee internship programs, nurturing emerging talent and integrating them into the organizational fabric for mutual benefit.3. Recruitment Expertise: Skillfully manage end-to-end recruitment processes, crafting compelling job descriptions, conducting interviews, and selecting top-tier candidates aligned with company values and objectives.4. Administrative Proficiency: Demonstrate strong administrative acumen in maintaining precise employee records, overseeing benefits, managing payroll, and ensuring strict compliance with labor laws and regulations.5. Training and Development Initiatives:Spearhead training programs fostering continuous learning, elevating employee skills, and bolstering performance, thus contributing to individual and organizational advancement.6. Employee Relations Facilitation:Proficiently handle conflict resolution, address grievances, and foster a positive workplace culture by promoting open communication and harmony between employees and management. Show less

  • Social Media Strategist

    Jan 2022 - Nov 2023

  • Human Resources Manager

    Jan 2022 - Nov 2023
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  Willow Wrap

  Dec 2023 - Jun 2024

  Social Media Strategiest

  1.Strategic Planning and Vision: As a co-founder, you shape the agency's long-term vision by identifying growth opportunities, setting marketing goals, and ensuring initiatives align with business objectives. Your insight drives the company towards a competitive edge in digital marketing.2.Lead Generation and Client Acquisition: You devise and implement lead generation strategies to attract clients. This includes overseeing campaigns, optimizing conversion funnels, and maintaining a steady pipeline of high-quality leads, contributing to revenue growth and market expansion.3.Team Leadership and Development: You mentor and develop the marketing team, providing feedback, fostering collaboration, and ensuring alignment with company goals. Your leadership enhances team productivity and innovation.4.Marketing Campaign Oversight: You manage marketing campaigns from inception to execution, ensuring they meet objectives. This includes handling budgets, timelines, and resources, and analyzing performance to improve efficiency and impact.5.Client Relationship Management: You build and maintain strong client relationships by understanding their needs, providing strategic guidance, and delivering exceptional service. Your efforts secure long-term partnerships and repeat business.6.Market Analysis and Adaptation: You stay updated on industry trends and market changes, conducting regular analysis to understand competitors and emerging technologies. This information helps adapt and refine marketing strategies, keeping the agency relevant and competitive. Show less

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  Headsup Corporation

  Jul 2024 - now

  Social Media Marketing Specialist

  1. Content Creation and Strategy:From brainstorming ideas to writing captions, creating posts, reels, and stories—every bit of content is planned and executed by you, ensuring it aligns with each brand’s voice and audience.Shoot and Execution:You're hands-on with shoots, capturing the perfect visuals for campaigns, and following through with editing, scheduling, and publishing.2. Performance Marketing:Running ad campaigns that deliver results—targeting the right audience, optimizing budgets, and tracking ROI to ensure the money spent is worth every click.3. End-to-End Campaign Management:Whether it’s launching a Diwali collection, promoting a product, or running Trivia Thursdays, you take campaigns from concept to execution, covering every tiny detail.4. Analytics and Reporting:You don’t just post and forget—you’re always on top of metrics like engagement, reach, and conversions, using insights to make smarter moves for future campaigns.5. Brand Consistency Across Platforms:Juggling three brands means maintaining their unique identities while ensuring consistent messaging and quality across all platforms.6. Audience Engagement:Replying to comments, DMs, and questions, building real connections with followers, and fostering community growth is a key part of your day. Show less

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  Instagram

  Nov 2024 - now

  Content Creator