Amlan Biswas

Experience

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  Best Electronics Limited

  Nov 2017 - Jul 2018

  Digital Marketing Executive

  • Developed E-Commerce platform for Best Electronics and coordinated marketing and sales operation of this platform.• Successfully launched two Eid Campaigns and New Year campaign and achieved sales target. • Set up marketing strategy to boost up the sale of the E-Commerce platform through digital media. • Developed different content strategy to attract new customer.

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  AKIJ FOOD & BEVARAGE LIMITED (AFBL)

  Aug 2018 - Nov 2020

  Executive, Digital Marketing

   Successfully launched a captivating thematic campaign for AFBL's main three leading brands - "Speed," "Mojo," and "Clemon." This resulted in increased brand visibility, engagement, and ultimately, boosted sales. Recognized with the prestigious "Best Integrated Digital Marketing Campaign" award in 2019 for the highly successful "Speed Bangla Likhi Banglay" campaign. This campaign showcased my strategic thinking, creativity, and ability to drive impactful digital marketing initiatives. Led the successful launch of the "ICC Cricket World Cup 2019" campaign for the "Speed" and "Mojo" brands. Through effective campaign planning and execution, we leveraged the excitement of the event to enhance brand awareness, engagement, and customer loyalty. Developed compelling online video content and television commercials that effectively communicated the brand's message and resonated with the target audience. These creative assets played a key role in increasing brand awareness, driving website traffic, and generating leads. Show less

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  A.T. Haque Limited

  Nov 2020 - Jul 2021

  Senior Executive, Brand and Marketing

   Coordinated the team for successful launch of a compelling thematic campaign for the "White and Dark Chocolate Digestive Biscuit," effectively increasing brand awareness and driving sales growth. Demonstrated my product development skills by creating innovative offerings, including the "White and Dark Chocolate Digestive Biscuit" and revitalizing the "Bourbon" biscuit, catering to evolving consumer preferences. Successfully executed a series of outdoor sales campaigns, implementing creative strategies to engage customers, expand market reach, and achieve sales objectives Show less

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  PRAN-RFL Group

  Sept 2021 - Aug 2022

  Assistant Manager Brand

   Led the team in the successful launch of the thematic campaign for the candy brands "Mr. Mango" and "Chao Chao," resulting in increased brand awareness and sales. Oversaw the development of "Mr. Mango Masala" and various flavors of "Pran Coffee Candy," introducing new and innovative products to the market. Took charge of organizing the highly successful Mr. Mango Valentine Day Campaign, coordinating the team's efforts to create a memorable and engaging promotion. Organized the annual sales conference and multiple outdoor brand promotion activities, ensuring seamless execution and achieving the desired marketing objectives. Demonstrated exceptional performance by being awarded the "Quarterly Best Performer" title twice during the 2021-2022 fiscal year, showcasing the team's dedication and outstanding results. Show less