Manuela Gadancheva

Experience

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  All Channels Communication

  Jun 2012 - Jul 2012

  PR Internship

  Assist with the formulation of marketing strategies for clients of the company, assist with the preparation of the philanthropy campaign of AVON Bulgaria "Speak Out Against Domestic Violence" (analysis of the target audience, media analysis, analysis of the previous company’s campaign, studying on print media circulation, overseeing the status of the advertising campaign, monitoring the effectiveness of the campaign), generating a database, assist in management of sоcial media activities (support the official Facebook page of AVON Bulgaria), conducting daily media monitoring for the presence in media of the fashion brand "H&M" and preparing a half-year report based on media monitoring during the first six months of the year. Show less

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  Perceptica Media Analytics

  Dec 2012 - Jun 2015

  Senior Media Analyst

  Perceptica is the AII Data Processing brand specializing in monitoring, measurement and analytics of mainstream and social media. My responsibilities include conducting daily media monitoring, identifying online conversations and influencers in various social media channels, content harvesting, search-string building and optimization, data cleaning, coding, insight generation, dashboard and graphs analysis, report-writing and presentation, industry overview and competitor analysis.I have gained experience in working on both local and outsourcing projects for brands and companies operating in the following industries: Fast-moving consumer goods (P&G), Healthcare and Pharmaceuticals (Roche, Amgen), Telecommunications, Technology, Consumer Electronics (Braun), Financial Services, Entertainment (Warner Bros.), NGOs (CARE International) and Marketing communications (WCG).Internal project: SEE Top 100: Southeast Europe’s biggest companies City branding: mapping the media images of 10 SEE capitals Show less

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  Methodia Web

  Jul 2015 - Sept 2016

  Marketing Specialist

  Methodia Web is a digital marketing agency that provides professional website solutions, web design and development, SEO, Internet marketing, Internet Campaigns, Media Planning & Buying, Media Monitoring & AnalysisMy activities and responsibilities included: ▪ Digital and Social Media consulting ▪ Reputation management▪ Converting data into insights to help clients drive smarter business decisions▪ Analyze, review and report on effectiveness of AdWords and social media campaigns▪ Design, development and execution of digital and marketing strategies▪ Drive paid social media campaigns ▪ Manage Google AdWords campaigns including Search, Display, Mobile and YouTube▪ Assist with search engine optimization strategies▪ Manage multiple social media accounts on the following social media sites Facebook, Twitter, Pinterest, Google Plus, and LinkedIn) – create and manage content, monitor conversations, act on customer feedback, analyze success, and report to clients▪ Work with Content Management Systems (CMS)▪ Work with platforms for managing social media profiles (Hootsuite)▪ Assist creative teams and brand managers to ensure strategic products and effective campaigns Show less

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  OptiLocal

  Sept 2016 - Aug 2019

  Digital Marketing Expert

  OptiLocal is a digital marketing agency specializing in Local SEO (search engine optimization) services. The company boosts the search engine visibility of local and SMB businesses with a local SEO service pack: Citation Building, Citation Audit&Cleanup, On-site SEO, SEO Audit and On-site Content Strategy. My activities and responsibilities include: ▪ Manage OptiLocal's social media accounts on the following social media sites Facebook, Twitter, Pinterest, LinkedIn – create and manage content, monitor conversations, act on customer feedback, analyze success, and report ▪ Analyze, review and report on effectiveness of social media campaigns. Convert data into insights to help the company drive smarter business decisions▪ Creating and assisting with content creation - social media content and blog posts ▪ Work with social media management platforms (Hootsuite) ▪ Create visual content via graphics editing programs and platforms (GIMP, Canva, Piktochart, InShot, Preview) ▪ Grow OptiLocal's customer and audience base by finding, identifying and connecting with individuals and audience segments▪ Manage paid campaigns on Facebook, Instagram, and LinkedIn ▪ Assist with search engine optimization strategies▪ Work with Content Management Systems (CMS)▪ Develop and deliver email marketing campaigns (MailChimp)▪ Develop and deliver internal communications Show less

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  Agrotron-M

  Oct 2019 - now

  Marketing Specialist

  Agroton-M is one of the leading dealers of agricultural machinery in Bulgaria. The company rankssecond in the Biggest Agricultural Machinery Dealers ranking for 2019 according to the agricultural business report of Capital Weekly that was published in October 2020.My activities and responsibilities include:▪ Manage the company's social media accounts on the following social media sites Facebook, Instagram, YouTube, LinkedIn and Google My Business – create and manage content (copywriting & visualization), monitor conversations, act on customer feedback, analyze campaigns, and report results. ▪ Analyze, review and report on effectiveness of social media campaigns. Convert data into insights to help the company drive smarter business decisions ▪ Creating and assisting with content creation - social media content and blog posts▪ Create visual content via graphics and video editing programs and platforms (Inkscape, GIMP, Kdenlive, Canva, Piktochart, InShot)▪ Manage paid campaigns on Facebook, Instagram and Google Ads▪ Develop and manage SEO strategies - optimizing elements on company's website (page metadata, images), create readable and user-friendly content▪ Manage daily operations for eCommerce including uploading and deleting products, updating product data/specifications. ▪ Create and oversee the product content presented on industry-related eCommerce portals such as tractor.bg, traktorpool.bg, agrosalon.bg, truck1.eu, and autoline.com▪ Manage the Facebook Shop of the company - update items and product specifications▪ Develop and deliver internal communications Show less