Frank Wanderski

Experience

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  First Choice Power

  Aug 2006 - Jan 2008

  Director of Marketing

  Installed to ignite stagnant sales performance and reverse customer attrition. Accountable for $395M annual sales revenue. Managed P&L. Reported to the President.► Delivered $43M revenue improvement in 1 year, and highest net profit in company history for 2 consecutive years by optimizing sales channels and forging strategic partnerships.► Achieved company’s 1st year ever of net customer growth (1 of only 2 retailers in TX residential market to do so that year), by improving the customer experience.► Overhauled digital strategy and slashed bounce rate 51%, in addition to promoting more effective, efficient online practices. Show less

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  Texas Power

  Jan 2008 - now

  General Manager Texas Power

  Provided key leadership in driving sales 403% year-over-year by expanding sales channels and increasing retention. Direct 60+ direct and indirect employees. Administer and submit PUC filings.

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  RKS Research and Consulting

  Jan 2008 - Aug 2015

  Chief Marketing Officer

  Strategically guided series of turnaround and sales growth initiatives for residential utilities.► In President's role with Mega Energy, reignited stagnant growth and increased customer count 222% in 1 year.► Stepped into CEO assignment for Prier Energy, remediated illegal operational practices, and successfully appealed to regulatory commission to not rescind Prier’s license – only 2nd time commission has ever done so.► Drove revenue 410% and profit 305% in 1 year for Bridge Vine subsidiary, positioning company to become leader among 7 competitors that digitally facilitated residential utility hookups when customers moved. Show less

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  Frontier Communications

  Aug 2015 - Jun 2019

  Director of Marketing Insights & Analytics

  Recruited to institute company’s 1st marketing research and analytics department. To leverage data to drive new commercial sales and product strategy, migrated historical insights from manual spreadsheets to data visualization tools. Led team building 27 real-time dashboards reflecting key indicators including revenue, profit, specific product line performance, and attrition, to inform executive decision making. ► Leveraged data to identify new $1.2B opportunity: cloud services for mid-market customers, projected to drive sales 125% in the face of industry-wide decline of Internet, video, and phone services.► Instituted predictive modeling to forecast customer attrition rate with 99.4%, instrumental to monitoring marketing performance on daily basis.► Saved $39M in 1 year after conducting conjoint analysis that revealed no difference in offering $400 or $100 gift cards to customers buying new services. Switched to $100 with zero negative impact on customer acquisition. Show less

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  Turn Around Twins

  Jul 2019 - now

  Vice President Marketing

  Co-launched this marketing consultancy which services mid-market and Fortune 500 clients, providing customized solutions in Turn around situations, Customer Retention, Brand Messaging, Channel Expansion, Conversion Optimization, and Customer Service. Engagements center on identifying and remediating issues in order to position client firms to experience maximum impact and revenue growth.► Interim Director of Marketing Analytics for McCann Erickson (largest ad agency in the world) and the client is DXC technology a $50 billion company.► Consulting with AT&T to improve their customer satisfaction scores,► Creating teaching modules for PricewaterhouseCoopers’ consulting clients on best practices in applying data analytics to map the customer journey. Used internally by the entire company.►  Identified a $36 million opportunity through market analytics with the largest telecom company in Canada.► Structured data analytics group for Cuna Mutual provider of wealth management, life insurance, and lending solutions to credit unions nationwide, and defined processes to leverage data to drive new customer acquisition.► Instrumentally contributed to $23.6M in new revenue for Cuna Mutual in 2020 to date, largely by segmenting the customer base and targeting marketing messages to appeal to customers’ psychographic needs. Show less