
Matthew Everett
Internal Control Specialist

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About me
Director of Technical Projects at Baker Labs ► Aviation Blogger ► Private Pilot
Education

William Blount High School
2000 - 2004Honors Diploma General StudyActivities and Societies: Band Captain and Section Leader, Beta Club, Student Union Graduated with an honors diploma after four years of honors courses including English literature and history. Coursework included a full year of Russian language study, physics, and several years of band. Held several leadership positions in marching band and symphonic band including section leader and band captain.

University of Tennessee-Knoxville
2004 - 2009B.A. Geography, LinguisticsActivities and Societies: 2 years of Russian study, 1 year of Mandarin Chinese study Graduated with B.A. in Geography with a Linguistics MinorCourse work included:Cartography, Computer Mapping, Geographic Information Systems, GPS and Geographic Data, Statistical Methods, The Land-Surface System, Climatology, Descriptive Linguistics, Historical Linguistic Methods, Sociolinguistic Methods, and Introduction to Programming (C)
Experience

Proffitts
Oct 2004 - Dec 2004Internal Control SpecialistI was responsible for multiple fitting room inspections per shift, tagging audits, and cash pickups. Also, I was tasked with loss prevention duties involving surveillance cameras and patrolling the sales floor as needed.

Belk
Aug 2005 - Mar 2006Sales AssociateI worked the Soft Home Department most evenings during the week. Under my care the department was always kept well stocked, organized, and clean. In addition, I maintained very high sales margins despite low customer traffic.

University of Tennessee
Aug 2006 - Mar 2007Student Library Assistant - Rare BooksMy primary duties were to catalog and shelve newly accepted rare materials in the Special Collections Branch Library and included a weekly desk shift forwarding patron calls, material requests and questions.

University of Tennessee at Knoxville
Oct 2007 - Jun 2008START Team memberMy primary duties were to assist the faculty and staff in creating electronic teaching aids such as a website or syllabus. In fulfilling these duties I became quite proficient in the production of 360 degree panoramic tours of rooms and facilities. Additionally, I was tasked with training and troubleshooting of Smart Board equipped classrooms and Centra based web-training classrooms.Additionally, I was primarily responsible for the deployment of 6 new dell laptops and 6 new macbooks to my colleagues. This included setting up the users, installing software, and adding them to the network. This was followed up with the collection of the old machines and an inventory of the IT assets of the START team. Show less

Lauren Engineers & Constructors
Jun 2008 - Aug 2008Document ControlDuring my summer internship I performed many tasks relating to the expansion of the office. Specifically I deployed approximately 20 new workstations from box to desk including installing software, adding them to the domain, and setting them up in offices. Another accomplishment was the setup and installation of approximately 16 to 18 cubicles. Additionally I was tasked with document control tasks such as the creation of PDF copies of project manuals as needed.

Metropolitan Knoxville Airport Authority
Aug 2008 - Sept 2010GIS AssistantMy primary duties include field data collection via GPS, data entry processing, and validation, and optimization of current data. In addition I produce maps, diagrams, and other visual aids as needed to aid in the interpretation and understanding of the data for other projects.

Leaving Terra Firma
Aug 2009 - nowAviation Blogger
Matthew Everett, Writer
Aug 2010 - Feb 2016Freelance Writer, Aviation Blogger, and Social Media ManagerI regularly create articles, blog posts, and other content for businesses and websites that are looking to expand the content on their website or social media platforms for SEO or content marketing. My writing is a mix of pieces under my byline or ghostwritten for the business owners depending on what the client needs. I also manage and consult with clients regarding social media platforms and how they can make their content work for them.

Baker Labs
Sept 2014 - nowDirector of Technical ProjectsFrom SEO and building websites to sending email newsletters and working Hubspot magic, I have a hand in a lot of exciting inbound and digital marketing projects including, but not limited to: - Develop, launch, maintain and optimize Wordpress-based websites to create search engine optimized sites that look great and bring in leads- Manage a the flow of information between developers, designers and clients on more advanced web development projects. - Create and send regular email newsletters, using Mailchimp, Hubspot and Constant Contact, that have been sent to over a million subscribers. - Setup and use Hubspot to create and maintain inbound marketing systems that help grow revenue- Write and publish SEO-optimized blog posts for Baker Labs and client blogs- Complete and oversee completion of SEO projects including keyword research, local SEO, and other search engine optimization tasks Show less
Licenses & Certifications
- View certificate

HubSpot Agency Partner
Nov 2018 - View certificate

Google Shopping Certification
GoogleSept 2017 - View certificate

Strategic Thinking
LinkedInSept 2020 
Grow with Google Challenge Scholarship
UdacityJan 2018- View certificate

Inbound Certified
HubSpotMay 2017 - View certificate

Email Marketing Certified
HubSpotMay 2017 - View certificate

Adwords Fundamentals
GoogleSept 2017 - View certificate

Inbound Certification
HubSpotFeb 2015 - View certificate

SEO Course for Beginners
UdemyAug 2013 
Platform Consulting Certification
HubSpotAug 2020
Volunteer Experience
Chapter 17 Webmaster
Issued by EAA on Mar 2020
Associated with Matthew Everett
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