Hunter Johnson

Innovation Analyst

489 followers

Columbus, Ohio Metropolitan Area

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Timeline
About me
Demand Generation Manager @ Loop
Education
- Fairbanks High School
  2014 - 2018
- The Ohio State University Fisher College of Business
  2018 - 2022
  Bachelor's degree Marketing
  Activities and Societies: International Affairs Scholars Program, Fisher FIRST Mentor, English Conversation Program
Experience
- Center for Innovation Strategies OnRamp
  Sept 2020 - Nov 2020
  Innovation Analyst
  - Collaborated with a team to vet early-stage innovative ideas for corporate sponsors- Built unique customer-focused solutions using the fuzzy front end and lean start-up methodology- Generated qualitative research for data insights using in-person customer validation interviews- Pitched evidence-based concepts and solutions to senior leaders for consideration in the sponsor’s innovation pipeline
- Upright
  May 2021 - Jul 2022
  Responsible for execution of marketing programs that capture and nurture leads across multiple channels. Actions to support this include:- Collaborate closely with SEM Strategist to analyze and optimize paid search efforts- Own reporting on core demand generation and business KPIs to be presented on a quarterly basis- Develop nurturing and re-targeting email workflows in order to tailor content to the customer's journey - Strategize and launch new paid social campaigns; optimize through monthly reviews and A/B testing Show less
  - Demand Generation Specialist
    May 2022 - Jul 2022
  - Marketing Demand Generation Intern
    May 2021 - May 2022
- Loop
  Sept 2022 - now
  - Demand Generation Manager
    Feb 2024 - now
  - Demand Generation Specialist
    Sept 2022 - Feb 2024
Licenses & Certifications
- Social Media Marketing Certification
  HubSpot
  Jun 2021
- Google Analytics Individual Qualification
  Google
  Jan 2022
Honors & Awards
- Awarded to Hunter Johnson
  OSU Dean’s List Ohio State University May 2019 Awarded to students maintaining a 3.5+ GPA.
- Awarded to Hunter Johnson
  Denison Book Award Denison University May 2017
Volunteer Experience
- Fisher FIRST Mentor
  Issued by The Ohio State University Fisher College of Business on Aug 2019
  Associated with Hunter Johnson