
Soha Fayek

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About me
Senior Product Owner
Education

Riti Institute
-TOT Diploma Training Certified Trainer
Integrated Thebes language schools
1993 - 2003High School
Misr International University
2003 - 2007Bachelor's Degree Marketing Very good
The American University in Cairo
-Diploma Marketing
Experience

AXA
Jul 2007 - Dec 2014 Penetrating new markets other than banks through School and Nurseries Looking for our target customers from wider angel Search for International schools and International nurseries data Coordinating meetings with the key persons Sponsoring events like (Fun days, Graduation parties, Orientation events) Build a long term relationship with schools and nurseries to let it an ongoing relation Prepare all the marketing and advertising material needed for each event(online marketing ,banners, giveaways, , locations) Prepare attractive offers and contracts for the other party such as(rent fees, commission schemes ,etc.…) Follow ups with the event owner after the event to receive the feedback To be located in the show rooms that is done at the beginning of the year and mid-year. Educate the staff be giving them presentation about our project Show less Receiving daily Leads from the customer life cycle unit (CLCU) Creating online serials for the leads and sending welcome SMS to the customer Conducting effective and efficient phone calls to CIB customers by educating them through CIL telemarketing script Setting appointments to CIB customer in the branches they choose. Communicating with the Financial advisor in the chosen branch by sending booking mail Ensuring that the customer went the branch and met CIL representative, knew about our products Professional follow up on potential customers in an efficient manner Achieving assigned target After sales service call (welcome call) to ensure that the customer received his Policy document and that he understands all the contract points Organizing Cross selling campaigns and new referral campaigns from existing customers Show less Responsible for achievement of assigned sales target as per business plan Exerts required activity to maintain daily new appointments with potential customers Submitting weekly activity reports with accuracy and on time Professional follow up on potential customers in an efficient manner Working with CIB staff for achieving branch target Educating CIB staff (CSOs & Tellers) on CIL products Coordinating with CIB branch heads and chain of command plans to achieve branch targets for CIL products Coaching newly hired CIL staff on the sales process Setting motivational tools for CIB staff (Contests - Trophies) to increase sales productivity Organize customer visits for sales presentations to organization employees Deputing chain of command in case of absence or meetings Conducting telephone campaigns to promote CIL products Show less
Product Head
Jul 2014 - Dec 2014Senior Financial Product specialist
May 2013 - Jun 2014Financial Product specialist
Jul 2007 - May 2013

MetLife
Jan 2015 - Jul 2017Key Account Manager,Bacassurance
Freelance Trainer/ Self-Employed
Aug 2017 - Jan 2019CertifiedTrainerTraining Courses: Soft skills, Professional Sales Skills, Insurance,Bancassuranc.Life Coaching

Misr Digital Innovation
Mar 2020 - nowSenior Product Owner/Product ManagerAgile product owner at the 1st digital bank in Egypt
Licenses & Certifications

AI/ML Product Manager
UdemyJul 2025
Certified Scrum Product Owner (CSPO)
Scrum AllianceOct 2020
Certified ScrumMaster (CSM)
Scrum AllianceNov 2020
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