Keith Tang

Experience

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  Top Score Fashion

  Feb 2018 - Aug 2018

  Brand Specialist

  • Spearheaded a groundbreaking social media campaign on Weibo, achieving 10 million views and boosting brand visibility• Orchestrated the Cover Girls Street Photo Shoot event, collaborating with universities and retail stores for a 9.2% increase in WeChat impressions• Developed strategic partnerships with key stakeholders to drive brand recognition and engagement

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  DIKEBI MCN Agency

  Dec 2020 - now

  Founder & Executive Producer

  • Collaborated with international skiing champion Eileen Gu to produce a key television commercial during the 2022 Winter Olympics, reaching over 200 million viewers on CCTV.• Managed social media brand IP 'DIKEBI' on major platforms, achieving 19,000 views on Bilibili and establishing a strong online presence.• Directed and promoted the award-winning short film "This Is Goodbye," utilizing SEO strategies to garner 130,000 views on YouTube.• Integrated artificial intelligence (AI) tools to enhance content production efficiency: Maintained high-quality original content while boosting AIGC production efficiency, resulting in the award-winning short film "William, Bon, and Peter Pan." Show less

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  NorCal Overseas Student Association

  Apr 2022 - Sept 2022

  Director of Event Planning

  • Planned and executed the association's inauguration ceremony, coordinating with various departments and securing sponsorships from over 10 businesses.• Organized a US-China corporate job fair, providing a crucial employment platform for overseas students and establishing a professional online community.• Received certificates of recognition from the mayors of Sonoma and Danville for outstanding organizational and planning skills.

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  Sing Tao Newspapers San Francisco

  Jun 2023 - Sept 2023

  Social Media Strategist & Content Creator

  • Develop, implement, and manage our social media strategy• Manage and oversee social media content• Collaborate with Marketing and Content creative teams• Assist in the production of audio and video content