Valérie Michel

Experience

• 

  VOF Michel & de Roos

  Jun 2011 - May 2016

  All-round Administrative Employee

  Working as an all-round administrative employee.

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  Special Cosmetics BV

  May 2014 - Aug 2014

  Intern Export & Sales

  Performing international market research, which was used to expand to new markets for Make-up Studio.

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  Send From Bali

  May 2015 - Aug 2015

  Intern International Marketing & Sales

  Responsible for establishing the marketing department, attracting new customers and leading business meetings.

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  Muze the Store & Noa Lifestyle

  Mar 2016 - Jun 2017

  All-round Sales Employee

  Muze the Store & Noa Life Style are two boutiques located in the Nine Street District. I worked as an all-round sales employee. I was responsible for running the shop and I worked mostly independently.

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  De Bijenkorf

  May 2016 - Sept 2016

  Graduate Student Researcher E-Commerce

  Within this role, I am responsible for the following tasks:• Performing research to improve the online customer journey (Thesis for Bachelor of Applied Sciences).• Optimising the website.• Analysing returns and NPS score.

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  PVH Corp.

  Feb 2017 - Mar 2020

  Within this role, I am responsible for the following tasks:• The operational personnel planning.• Daily point of contact for at least 25 employees and freelancers.• Managing the recruitment process. Worked as barista and hostess.

  • Staff Project Coordinator

    Feb 2019 - Mar 2020

  • Hospitality Assistant

    Feb 2017 - Jan 2019
• 

  VAMI

  May 2020 - Oct 2023

  Founder

  An interior and lifestyle web shop, in which I translate my enthusiasm for interior to everyone else. I started this journey at the beginning of Covid. My goals was creating a personalized experience and interaction with the customer through social media and packaging.Tasks that I performed in order to grow VAMI:• Successfully build and launched an ecommerce store with emphasis on personal approach.• To increase the conversion rate, I initiated collaborations with influencers and sales activities. Such as promotions and engaging activities which lead to higher profits.• I coordinated and monitored website traffic, the online assortment and inventory stream. Show less

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  Dept Agency

  Oct 2020 - Aug 2021

  Account Manager

  Within this role, I am responsible for the following tasks:• Creating, managing the follow-up and maintaining the automated LinkedIn campaigns for the Digital Marketing Department. The goal of these campaigns is to create new business opportunities.• Setting up meetings with new and potential clients.• Creating and spotting new business opportunities.• Creating and spotting upsell and cross sell opportunities.• Working on sales proposals ranging from € 20K - € 80K.

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  Ankorstore

  Sept 2021 - Dec 2022

  Within this role, I am responsible for the following tasks:• I organised the B2B events for our 20K Benelux clients and managed the stakeholders and budgets (€ 20K – € 60K).• To promote these events, I decided on the contents of paid media campaigns and email marketing.• Due to my experience within the sales team, I bridged a gap between the marketing and sales teams, achieving team alignment, fostering a positive team spirit and surpassing our target.• I lead partnership projects with brands on Ankorstore. Moverover, I set up strategies to select brands for these projects and the events. Show less Our mission is to create a world where independent retailers & brands thrive and compete on a global scale. I am responsible to make brands a part of this mission.Ankorstore is a B2B marketplace and entered the scale-up phase. Being a scale-up knows many advantages and also challenges. Due to this nature, I face multiple facetes of the company and not only the tasks beloning to my position.Tasks performed within in this role:• Strategic B2B sales advice for independent businesses.• Creating processes and SalesForce dashboard to improve workflow and conversion rates.• Initiating B2B marketing tasks and ideas, as there was no marketing team in place. Show less

  • Marketing & Project Manager

    Apr 2022 - Dec 2022

  • Brand Success Manager

    Sept 2021 - Apr 2022
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  Sarbach Bedrijfstrainingen

  Feb 2023 - Sept 2023

  Assitant Coach

  As assistant coach:• I lead a group (± 9 people).• I teach the theory by guiding practical exercises.• Therefore, I master the theory myself.This course is given to employees of tech focussed companies.

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  Nationale Postcode Loterij

  Sept 2023 - Aug 2024

  Email Automation Coordinator

  As Email Automation Coordinator, my role encompasses overseeing all email communications sent from the Nationale Postcode Loterij and VriendenLoterij accounts. Furthermore, I am actively involved in improving and optimizing internal processes implementing the Scrum framework within Agile teams.Other responsibilities:• Providing guidance, communication, and stakeholder management throughout projects• Monitoring and ensuring adherence to deadlines and schedules• Ensuring compliance with business regulations and legislation pertaining to the processing of personal data (GDPR)• Troubleshooting database issues using SQL Show less

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  ABN AMRO Bank N.V.

  Aug 2024 - now

  Database Marketer

  Als Database Marketeer / Data Specialist houd ik me bezig met het doen van selecties op de database voor campagne doeleinden. Ik vertaal campagne wensen van marketeers naar een passende selectie met de data die beschikbaar is. Daarnaast doe ik analyses over deze campagnes.Verantwoordelijkheden:• Dataselectie voor de zakelijke campagnes• Het doen van analyses met behulp van SQL• Leiden van meetings rondom campagne intakes en wekelijkse project meeting• Bijhouden van het kanban board• Het structureren en optimaliseren van het campagne proces Show less