Mackenzie Kurth

Experience

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  University of Florida Alumni Association

  Jan 2021 - Apr 2021

  Social Media Intern, Desert Gators
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  The Agency at UF

  May 2021 - May 2023

  - Hire and onboard media coordinators to The Agency at UF- Resource media coordinators to various client and internal teams- Ensure the team are individually hitting 10 hours of week each week- Serve as a mentor and hype woman to make sure everyone feels welcome and supported- Work other department managers and account supervisors to make sure work is evenly distributed- Host monthly workshops, trainings, and socials to ensure the team is engaged and consistently improving both professionally and personally- Serve as an overall advocate and representative for all media work externally and internally Show less - Led the summer recruitment cycle of over 50 applicants (organized the work back timeline, application review, core team, Monday.com integrations, and interviews sign ups)- Handled all onboarding efforts of the summer new hires to ensure they are welcomed and set up for success at The Agency at UF- Represented The Agency externally and encourage a positive work environment internally- Oversaw the Culture, Training, and Events team to ensure employees are being heard and feeling confident through various virtual events, such as munch n learns and open discussions- Oversaw The Bartram, VetMed, and Florida Museum client account teams to assist with any work and serve as a mentor to the account supervisors Show less - Researched natively via TikTok and RivalIQ for Disney Advertising to gain insight on the most popular conversations and sentiment surrounding the 2023 Oscars Award Show- Conducted social listening via NetBase Quid for Urban Decay and harnessed insights and sentiment for their brand and products- Worked with the We Are Social creative team to revamp NÜTRL’s social media presence through a 3-month editorial calendar and strategy - Ideated a creative audience engagement campaign with We Are Social for Major League Soccer to get Americans excited about the 2026 World Cup- Managed the online community for The Bartram’s social media (respond to DMs, comments, etc.)- Created the 2022 social media strategy for The Bartram- Ideated a social media campaign to get students to sign up for the UF Media Sales & Account Supervisor Certificate Show less

  • Media Department Manager

    Apr 2022 - May 2023

  • Account Supervisor

    Dec 2021 - Sept 2022

  • Operations Manager, Human Resources

    May 2022 - Aug 2022

  • Media Supervisor

    Nov 2021 - Apr 2022

  • Media Coordinator

    May 2021 - Nov 2021
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  Homegoods

  Jun 2021 - Aug 2021

  Front End Associate

  Cashier & Recovery Associate

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  UF Journalism and Communications Ambassadors

  Sept 2021 - Apr 2022

  Student Ambassador
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  Swamp Records

  Jan 2023 - May 2023

  Social Media Coordinator

  - Ideate creative content for Swamp Records' social channels- Manage the community of passionate local music scene lovers- Capture live content for IG Stories & TikTok at Swamp Records' sponsored events & concerts

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  PlayOn|Younify

  Jun 2023 - now

  - Write weekend watchlist blog posts for Younify TV’s website reaching nearly 10,000 users.- Create paid media campaigns via Meta Business Suite and Facebook Ad Manager.- Track and analyze revenue data from past PlayOn sales promotions and input them into Excel.- Curate PlayOn’s Most Recorded Weekly email marketing campaigns reaching over 20,000 subscribers. - Audit and update in-app and email marketing campaign content to be fresh, current, and enticing. - Lead the marketing of the launch of MediaMall's brand new app, Younify, by publishing daily content for Instagram, Facebook, Twitter, & Threads; creating social media ads via Facebook Ads Manager, which resulted in 200+ app installs in four days; & setting up Google AdWords. - Responsible for compiling the data, integrating the watch links, & writing the copy for the Most Recorded Weekly Email via Iterable for PlayOn.

  • Digital Marketing Coordinator

    Jan 2024 - now

  • Digital Marketing Intern

    Jun 2023 - Dec 2023
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  My Promo Pop

  Aug 2023 - Dec 2023

  Social Media Business Strategist
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  PPK

  Feb 2024 - now

  Social Media Community Manager