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Berfu Tekbaş

Berfu Tekbaş

Research Assistant

Followers of Berfu Tekbaş3000 followers
location of Berfu TekbaşÇekmeköy, Istanbul, Türkiye

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  • Timeline

  • About me

    CRM, Loyalty, Call Center, Hotel & Healthcare Professional, Data Mining, Data Segmentation, Churn Analysis

  • Education

    • Fırat Üniversitesi

      1989 - 1994
      Master's Degree Veterinary Medicine

      Veterinary Medicine

    • Adnan Menderes University

      1994 - 1999
      Doctor of Philosophy (Ph.D.) VETERINARY- GENETICS

      Genetic PHD

    • Anadolu University

      2012 - 2014
      Associate's Degree Brand Management Graduate

      AÖF Brand Management & Communication

  • Experience

    • ADU FACULTY OF VETERINARY MEDICINE

      Nov 1994 - Jul 1999
      Research Assistant

    • Esaslı Holding

      Feb 1999 - Dec 2003
      ASST. PRODUCT MANAGER

    • ANTALYA CANTRING COMPANY

      Jan 2004 - May 2007
      QUALITY MANAGER

    • El-ET Meat Production Factory

      Mar 2007 - Jan 2009
      PRODUCTION MANAGER

    • Larespark Deluxe Hotel

      Jan 2009 - Sept 2009
      QUALITY MANAGER

    • Rixos Hotels

      Sept 2009 - Jul 2015

      * B2C Loyalty Project leader* Customer Journey Mapping* Customer Satisfaction Management* Customer Complaint Management* Social Media Management* Social CRM* Churn Analysis* Hotel Operation System Management* Online Marketing* Campaign Management* Online Media Management* Data Mining* Customer Segmentation (RFM analysis) Loyalty Project LeaderGuest RecognitionPerception ManagementReputation ManagementLead ManagementSocial CRMSocial MediaCustomer SegmantatinData Meaning Customer / Guest SatisfactionCustomer Experience ManagementMystery CheckOnline Survey ManagementCustomer Complaint ManagementCustomer Relation ManagementLoyalty ProgramCustomer Data QualityGuest RecognitionHotel OperationBrand ManagementTotal Quality Management

      • CRM & Loyalty & Reputation Management Director of Turkey

        Dec 2014 - Jul 2015

      • Global Customer Relation & Loyalty & Complaint Director of Rixos Headquarter

        Apr 2013 - Jul 2015

      • Group CRM Manager at Rixos Worldwide

        Sept 2009 - Jul 2014

    • Steigenberger Istanbul Maslak

      Aug 2015 - Feb 2016

      Responsibilities,* Loyalty Project Leader* Customer Journey Mapping* Marketing* E-Commerce* Branding & Re-branding* Data Mining* Co-operation and managed HK&GR&FO teams* Guest Relation Department* Social Media* Web sites

      • Chief Customer Officer (CCO)

        Dec 2015 - Feb 2016

      • Hotel Consultant

        Aug 2015 - Dec 2015

    • Vogue Hotel Bodrum

      Feb 2016 - Jun 2016
      CRM & Reputation & E-Marketing Manager

      * Loyalty Project leader* E-Commerce* Marketing* CRM* Reputation Management* Hotel Operation

    • Hotech

      Jun 2016 - Jan 2019

      • Management Consultant

        Jan 2018 - Jan 2019

      • User Experience Manager

        Jun 2016 - Jan 2019

    • Anatolia Hospital

      Jan 2018 - May 2019
      CRM & Loyalty & Brand Management Coordinator

      * E-Commerce* CRM* Branding* Segmentation* Churn analysis* Reputation Management* Call Center Management* Marketing* Sales

    • Altıntar Tarım A.Ş.

      Jan 2019 - Jul 2019
      Customer Relationship Management Business Consultant

    • Club Marvy

      May 2019 - Jun 2021
      Group CRM & Loyalty & Reputation Manager

      * B2C Loyalty project leader* B2B Loyalty project leader* Customer Journey Mapping* Data Quality* Data Mining* Data Segmentation* Operational CRM* Analytical CRM* Call Center design & operation management* Data Segmentation* Complaint Management* Mass Customization* Data Architecture

    • Paloma Hotels

      May 2019 - Jun 2021
      Group CRM & Loyalty & Reputation Manager

      * B2C Loyalty project leader* B2B Loyalty project leader* Customer Journey Mapping* Data Quality* Data Mining* Data Segmentation* Operational CRM* Analytical CRM* Call Center design & operation management* Data Segmentation* Complaint Management* Mass Customization* Data Architecture

    • Fibula Air Travel s.r.o.

      Jun 2021 - May 2022
      Global CRM & Brand Director

      - Brand management - Marketing- Call center setup and operations

    • Vima Hotels

      May 2022 - Jun 2023
      CRM & Loyalty & Reputation Management Consultant

      - Operational CRM- Analytic CRM- Social CRM- Tailor Made Loyalty- Hospitality Management- HealthCare Management- Call Center Set-up & Operational Management- Complaint Management- Reputation Management- Data Quality- Data segmentation- RFM Analysis- Churn Analysis

    • MY OTEL YATIRIM YÖNETİM DANIŞMANLIK

      Apr 2023 - now
      CRM & Loyalty & Reputation Management & Brand Consultant

      - Customer Journey Map- Operational CRM- Analytic CRM- Social CRM- Tailor Made Loyalty- Hospitality Management- HealthCare Management- Real Estate Customer Journey Map - Call Center Set-up & Operational Management- Complaint Management- Reputation Management- Data Quality- Data segmentation- RFM Analysis- Churn Analysis- Brand Positioning

    • CRM Holding

      Jun 2023 - Aug 2023
      CRM & Call Center Director

      Call center operationSalesData managementCRM

    • SVN Group

      Aug 2024 - now
      Assistant General Manager of CRM & Marketing

  • Licenses & Certifications

    • "Marka Hakikatini Bulmak"

      MediaCat/ Luke Sullivian
      Nov 2015

    • "Markalamada Yalınlığın Gücü"

      MediaCat/ Philip Davies Siegel + Gale EMEA Başkanı
      Nov 2015

    • "Storyselling"

      MediaCat/ Shawm Callahan
      Nov 2015

    • "Customer Segmentation"

      CRM Institute in Turkey
      May 2013

    • "Data Mining"

      CRM Institute in Turkey
      May 2013

    • "Loyalty"

      CRM Institute in Turkey
      May 2013

    • "Social CRM"

      Özmen Danışmanlık/ Dr. Ugur Özmen
      Jan 2013

    • "Yeni Medya"

      Istanbul Bilgi University
      Jan 2014

  • Volunteer Experience

    • PHD Advisor in Faculty of Management

      Issued by Akdeniz Universitesi on Mar 2013
      Akdeniz UniversitesiAssociated with Berfu Tekbaş