Talk to sales Try for Free
Berfu Tekbaş

Berfu tekbaş

bookmark on deepenrich
location of Berfu TekbaşÇekmeköy, Istanbul, Türkiye
Phone number of Berfu TekbaşView Mobile No.
Followers of Berfu Tekbaş3000 followers

  • Timeline

  • About me

    CRM, Loyalty, Call Center, Hotel & Healthcare Professional, Data Mining, Data Segmentation, Churn Analysis

  • Education

    • Fırat üniversitesi

      1989 - 1994
      Master's degree veterinary medicine

      Veterinary Medicine

    • Adnan menderes university

      1994 - 1999
      Doctor of philosophy (ph.d.) veterinary- genetics

      Genetic PHD

    • Anadolu university

      2012 - 2014
      Associate's degree brand management graduate

      AÖF Brand Management & Communication

  • Experience

    • Adu faculty of veterinary medicine

      Nov 1994 - Jul 1999
      Research assistant

    • Esaslı holding

      Feb 1999 - Dec 2003
      Asst. product manager

    • Antalya cantring company

      Jan 2004 - May 2007
      Quality manager

    • El-et meat production factory

      Mar 2007 - Jan 2009
      Production manager

    • Larespark deluxe hotel

      Jan 2009 - Sept 2009
      Quality manager

    • Rixos hotels

      Sept 2009 - Jul 2015

      * B2C Loyalty Project leader* Customer Journey Mapping* Customer Satisfaction Management* Customer Complaint Management* Social Media Management* Social CRM* Churn Analysis* Hotel Operation System Management* Online Marketing* Campaign Management* Online Media Management* Data Mining* Customer Segmentation (RFM analysis) Loyalty Project LeaderGuest RecognitionPerception ManagementReputation ManagementLead ManagementSocial CRMSocial MediaCustomer SegmantatinData Meaning Customer / Guest SatisfactionCustomer Experience ManagementMystery CheckOnline Survey ManagementCustomer Complaint ManagementCustomer Relation ManagementLoyalty ProgramCustomer Data QualityGuest RecognitionHotel OperationBrand ManagementTotal Quality Management

      • CRM & Loyalty & Reputation Management Director of Turkey

        Dec 2014 - Jul 2015

      • Global Customer Relation & Loyalty & Complaint Director of Rixos Headquarter

        Apr 2013 - Jul 2015

      • Group CRM Manager at Rixos Worldwide

        Sept 2009 - Jul 2014

    • Steigenberger istanbul maslak

      Aug 2015 - Feb 2016

      Responsibilities,* Loyalty Project Leader* Customer Journey Mapping* Marketing* E-Commerce* Branding & Re-branding* Data Mining* Co-operation and managed HK&GR&FO teams* Guest Relation Department* Social Media* Web sites

      • Chief Customer Officer (CCO)

        Dec 2015 - Feb 2016

      • Hotel Consultant

        Aug 2015 - Dec 2015

    • Vogue hotel bodrum

      Feb 2016 - Jun 2016
      Crm & reputation & e-marketing manager

      * Loyalty Project leader* E-Commerce* Marketing* CRM* Reputation Management* Hotel Operation

    • Hotech

      Jun 2016 - Jan 2019

      • Management Consultant

        Jan 2018 - Jan 2019

      • User Experience Manager

        Jun 2016 - Jan 2019

    • Anatolia hospital

      Jan 2018 - May 2019
      Crm & loyalty & brand management coordinator

      * E-Commerce* CRM* Branding* Segmentation* Churn analysis* Reputation Management* Call Center Management* Marketing* Sales

    • Altıntar tarım a.ş.

      Jan 2019 - Jul 2019
      Customer relationship management business consultant

    • Club marvy

      May 2019 - Jun 2021
      Group crm & loyalty & reputation manager

      * B2C Loyalty project leader* B2B Loyalty project leader* Customer Journey Mapping* Data Quality* Data Mining* Data Segmentation* Operational CRM* Analytical CRM* Call Center design & operation management* Data Segmentation* Complaint Management* Mass Customization* Data Architecture

    • Paloma hotels

      May 2019 - Jun 2021
      Group crm & loyalty & reputation manager

      * B2C Loyalty project leader* B2B Loyalty project leader* Customer Journey Mapping* Data Quality* Data Mining* Data Segmentation* Operational CRM* Analytical CRM* Call Center design & operation management* Data Segmentation* Complaint Management* Mass Customization* Data Architecture

    • Fibula air travel s.r.o.

      Jun 2021 - May 2022
      Global crm & brand director

      - Brand management - Marketing- Call center setup and operations

    • Vima hotels

      May 2022 - Jun 2023
      Crm & loyalty & reputation management consultant

      - Operational CRM- Analytic CRM- Social CRM- Tailor Made Loyalty- Hospitality Management- HealthCare Management- Call Center Set-up & Operational Management- Complaint Management- Reputation Management- Data Quality- Data segmentation- RFM Analysis- Churn Analysis

    • My otel yatirim yöneti̇m danişmanlik

      Apr 2023 - now
      Crm & loyalty & reputation management & brand consultant

      - Customer Journey Map- Operational CRM- Analytic CRM- Social CRM- Tailor Made Loyalty- Hospitality Management- HealthCare Management- Real Estate Customer Journey Map - Call Center Set-up & Operational Management- Complaint Management- Reputation Management- Data Quality- Data segmentation- RFM Analysis- Churn Analysis- Brand Positioning

    • Crm holding

      Jun 2023 - Aug 2023
      Crm & call center director

      Call center operationSalesData managementCRM

    • Svn group

      Aug 2024 - now
      Assistant general manager of crm & marketing

  • Licenses & Certifications

    • "marka hakikatini bulmak"

      Mediacat/ luke sullivian
      Nov 2015

    • "markalamada yalınlığın gücü"

      Mediacat/ philip davies siegel + gale emea başkanı
      Nov 2015

    • "storyselling"

      Mediacat/ shawm callahan
      Nov 2015

    • "customer segmentation"

      Crm institute in turkey
      May 2013

    • "data mining"

      Crm institute in turkey
      May 2013

    • "loyalty"

      Crm institute in turkey
      May 2013

    • "social crm"

      Özmen danışmanlık/ dr. ugur özmen
      Jan 2013

    • "yeni medya"

      Istanbul bilgi university
      Jan 2014

  • Volunteer Experience

    • PHD Advisor in Faculty of Management

      Issued by Akdeniz Universitesi on Mar 2013
      Akdeniz UniversitesiAssociated with Berfu Tekbaş