Experience

• 

  General motors sa (ex delta motor corporation)

  Feb 1999 - Mar 2002

  • Light commercial vehicle market analysis and forecasting• Sales forecasting and production scheduling coordination• Competitor analysis and market intelligence gathering• Competitor product evaluation and counter strategies proposals compilation• Product content (specification) review and life cycle management• Pricing analysis and proposals compilation• Product launch coordination (portfolio: Isuzu KB and Opel Corsa Utility)• Competitor sales and marketing analysis and presentation • Product segment analysis and performance review• Product marketing action plan compilation and presentation• Dealer product material compilation and dissemination to the network Show less • Annual sales target setting proposal for 48 Isuzu truck dealers• Monthly sales performance monitoring and review• Coordination of Truck dealers incentive programme • Support in compiling truck government tender process• Compilation of Isuzu specification brochures to the agency for production• Pricing and sales coordination of used trucks from the fleet department• Market analysis and forecasting for Passenger, LCV, MCV, HCV and EHCV segments• Sales channel (dealer, rental, government) analysis and patterns tracking to identify opportunities• Market segmentation analysis and report compilation for the Executive team and Isuzu in Japan• Conducted new product feasibility studies• Competitor sales, m/share, pricing analysis and trends report generation and presentation• Arrange and coordinate competitor vehicle evaluation and report compilation Show less • Provide support /coordination in car launches and dealer events• Gather competitor information (brochures and POS material) through dealer visits• Arrange and coordinate competitor vehicles evaluation and report compilation• Competitor analysis and market intelligence gathering• Marketing intelligence gathering (competitors planned model launches, price increases, etc)• Gather and analyse competitor brands marketing, advertising and sales campaigns and compile presentation to the Sales and Marketing team• Answer telephone calls and provide support to dealerships on stock ordering and sales reporting• Support for the customer care department – answer customer phone calls and assist with problem resolution through the dealer network Show less

  • Product Strategy Analyst

    Jul 2001 - Mar 2002

  • Truck Sales / Market Analyst

    Dec 1999 - Jun 2001

  • Graduate Trainee

    Feb 1999 - Nov 1999
• 

  Toyota south africa (pty) ltd

  Apr 2002 - Dec 2003

  Senior product planner

  • Product strategy formulation and range construction (Condor, Stallion, Hiace Minibus and P/van)• Product brief writing and liaison with engineers at the plant for implementation• Product content (specification) review and life cycle management• Competitor analysis and market intelligence gathering• Product and pricing management• Marketing research and workshop coordination• Devise marketing actions plans and model run-out strategies (Condor)• Dealer product material compilation and distribution to the dealer network• New models feasibility studies and product planning (Fortuner, New Hilux and Quantum) Show less

• 

  Renault

  Jan 2004 - Jun 2007

  Product manager - product marketing

  • New model planning – range construction, pricing and profitability analysis / management• Product / brand strategy architecture and management• Marketing campaigns initiation, implementation and review• Product portfolio budget construction, proposal validation and budget management• Product /brand brief writing and presentations to agencies (ATL / BTL)• Product launch management incl. press releases’ writing and presentations to the media• Product training material compilation and dealer network training (incl. business visits)• Competitor analysis and market intelligence gathering• Partnerships / sponsorship initiation and coordination Show less

• 

  Renault south africa (pty) ltd

  Jul 2007 - May 2013

  • Custodian of the 3 year strategic planning process – coordination, compilation and presentation• Custodian of the brand strategy in conjunction with the communications & advertising dept.• The architecture and coordination of the model launch calendar (18 months planning horizon)• Coordination of the product management team and the advertising manager regarding the marketing strategy, quarterly marketing action plans, campaigns, pricing strategy and reviews.• Coordinator - sales planning and vehicle ordering, marketing, distribution and sales & ops teams for monthly performance reviews with the regional HO (Paris, France). • Managing product planning and feasibility studies for the S.A market (10 year planning horizon)• Annual budget compilation coordination and performance tracking• Research manager: brand, product, marketing, advertising, customer / consumer clinics• Research budget compilation and management – incl. management of suppliers• Product and brand coordinator – Johannesburg International Motor Show• Coordinator - vehicle homologation Show less • New model range construction and product life-cycle management• Product portfolio pricing strategy and profitability management• Product launch management incl. press releases’ writing and presentations to the media• Product training material compilation and dealer network training (incl. business visits)• Brand / Product strategy construction and presentations to the agencies (ATL / BTL)• Marketing strategy and action plans architecture, implementation and review - portfolio: Renault Clio, Sandero, Modus, Logan, Kangoo and Trafic)• Commercial project leader – Renault Sandero local assembly coordination• Partnerships / sponsorship initiation and coordination• Coordinator - vehicle homologation Show less

  • Planning Manager - Sales, Product Marketing & Strategy

    Mar 2010 - May 2013

  • Senior Product Manager - Product Marketing

    Jul 2007 - Feb 2010
• 

  Tata africa holdings (sa) (pty) ltd

  Jun 2013 - Feb 2016

  Design, pilot, roll-out and continuous support of the marketing organization / function across all Tata Africa Holding’s Auto and Allied division in South Africa and Sub-Saharan Africa.Includes practical application of tools, processes and best practices in the following areas:• Marketing strategy, marketing plan, budgeting and efficiency measurements• Market, customer & competitor analysis including segmentation & trends monitoring• Product range construction, rationalization, launches and management• Pricing strategy, profitability and competitiveness• Digital marketing• Research and market intelligence• Brand health tracking, analysis and value maximizationBusiness / Brands portfolio: Automotive (Tata, Jaguar & Land Rover), Agri-business (John Deere), Infrastructure and Construction Equipment (Hitachi) Show less • Implementation of best practices / standards in product & brand management, marketing, pricing, planning and distribution across 26 diverse business operations.• Coordination - Jaguar Land Rover operations in Zambia and Ghana (Sales and market share performance, P & L account, Infrastructure establishment, OEM relationship and CI)• Coordinator for Tata Africa Holdings’ South African operations – TACSA and Accordian Investments (Product, Brand, Market studies and vehicle launches)• Coordinator of the annual budgeting process and the custodian of the strategic planning process for the Auto and Allied Strategic Business Unit (compilation and presentation).• Compilation of communication and presentations to the board for the Auto and Allied SBU.• Coordinator (corporate) – Johannesburg International Motor show for Tata in South Africa Show less

  • Head of Marketing

    Sept 2015 - Feb 2016

  • Senior Manager - Planning

    Jun 2013 - Aug 2015
• 

  Nissan motor corporation

  Mar 2016 - Dec 2021

  • SAF Vehicle Market Analysis (Sales, Product, Pricing and Retail Marketing campaigns)• SAF Vehicle Market & Segment(s) Forecasting (Short & Medium Term)• Nissan and Datsun quarterly retail campaigns coordination (incl. Dealer Network Roadshows)• Nissan South Africa CSC Lead - Company monthly operational performance review • Nissan South Africa Model and Business Performance Analysis and reporting (Regional & Global)• Cross Car Line Product & Pricing Strategy Management• Nissan Customer Power 2022 (CP2022) Product & Pricing Pillar Lead• Product Intelligence gathering & Nissan Intelligent Mobility (NIM) Coordination• Product Marketing Managers (Nissan and Datsun) team coordination Show less

  • Senior Manager Business Planning

    Apr 2020 - Dec 2021

  • Senior Manager - Product Strategy & Cross Car Line Marketing

    Mar 2016 - Mar 2020
• 

  The tuffies student accommodation

  Jan 2022 - now

  Property developer and owner

  Property Developer and Owner