
Timeline
About me
Transformative Strategy & Operations Specialist | Advancing Health Equity Initiatives | Building Thriving Communities That Flourish Through Purposeful Partnerships
Education

The art institutes
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Experience

Averyhouse
Apr 2012 - Dec 2017Studio manager and photographerStudio Manager, Lead Photographer

Smilebooth
Feb 2013 - Mar 2020Logistics project manager and account managerProject & Account Management

Temerity photography
Jan 2018 - Feb 2024Owner | lead photographer
Lionrock recovery
Apr 2020 - Mar 2024● Served as the key liaison and orchestrator for the CEO, fostering cross-organizational team communication between Marketing, Business Dev, Subscribers, PR, Clinical, and Compliance to strategically plan short and multi-year visions, preserving the brand ethos of treating the whole person (and not just symptoms) of mental & behavioral health disorders. ● Developed the framework and buildout of peer support platform Lionrock.life, overseeing cross-organizational teams to extend care options for people in recovery and individuals on Medicare/Medicaid who faced financial barriers to traditional programs, enhancing accessibility and services for over 13k individuals.● Directed the program development of a cutting-edge Ketamine Assisted Psychotherapy program, harnessing the resurgence of Psychedelic Therapy to treat co-morbidity symptoms of Substance Use Disorder (SUD). Ensuring ethical standards and regulatory requirements US-wide, ultimately positioned the organization at the forefront of progressive mental and behavioral health treatment options when addressing PTSD, anxiety, depression, cravings, and triggers associated with SUD. ● Collaborated closely with CEO and VP to establish strategic partnerships with like-minded organizations. Created a significant increase in organic leads, ultimately reducing CAC. Oversaw the creation of integrity-focused client-facing marketing materials and SEO/SEM campaigns including email marketing, social media content, and website copy.● Orchestrated quarterly off-site meetings for key executives and advisory council members consisting of leading C-suite healthcare professionals. Coordinated travel, lodging, and designed activities for staff retreats consisting of 175+ teammates, building best in class teams.● Designed technical workflows for improved operational processes, reducing operating costs through the implementation of automation touch points, freeing up more time in C-Suite schedules. Show less ● From conception to implementation, successfully pioneered the development and launch of an e-commerce platform integrated with our peer support offerings, showcasing a diverse range of recovery-focused merchandise featuring custom branding. Established a strategic partnership with a nationwide coffee enterprise, co-branding their product for sale on our platform. Spearheaded inventory management, streamlined order fulfillment processes, and conducted in-depth analysis of customer data to uncover valuable insights for continued improvement. Crafted compelling website product descriptions, continually optimizing content for enhanced engagement. Served as the primary liaison for vendor relationships, ensuring seamless collaboration and alignment with organizational objectives.● Established strategic partnerships with top healthcare C-suite executives and led the conceptualization and rollout of a new B2B workplace wellness Employee Assistance Program (EAP), Lionrock Health. Oversaw marketing and PR campaign initiatives, including LinkedIn Live events, podcast b-roll advertisements, and influencer partnerships.● Created go-to-market playbooks and performed comprehensive analysis of member demographics through curated feedback forms. Implemented agile methodology for consistent improvement on MVP strategic projects, attracting early-adopters and nurturing long-term client relationships.● Contributed to weekly budgeting/analytics meetings. Analyzed and reported onmarketing metrics, including website traffic, lead generation, and conversion rates for CEO review. ● Oversaw and implemented the CEO’s strategic projects, prioritizing ‘must do’ tasks. Organized meetings, project plans, and organization-wide communication on his behalf, demonstrating trust, loyalty, and discretion during internal and external communications. Show less
Chief of Staff
Mar 2023 - Mar 2024Director of Development, Project Manager, and Executive Assistant to CEO
Apr 2020 - Mar 2023

Momentum in recovery
Aug 2021 - nowFounder and presidentDedicated to driving positive and visionary change in the realm of Substance Use Disorder (SUD) recovery, I am the Founder and President of Momentum In Recovery, a Wisconsin-based 501(c)(3) organization. We believe in the power of community-driven support and empowerment. Our mission:🍲 Addressing Food Insecurity: We are deeply committed to supporting individuals transitioning out of homelessness by providing vital nutritional resources, nourishing meals, and empowering education on the importance of food as a love language and foundation for physical and mental well-being. 🚫 Ending Overdose and Reducing Shame & Stigma: Join us as we honor the world’s largest campaign to #EndOverdose. Every year in Madison on 8/31, we’ll host an event on International Overdose Awareness Day and lead the charge to raise awareness about the devastating consequences of drug overdose. Through harm reduction campaigns and collaborations with local organizations, we strive to make a profound impact in our community. #IOAD💡 Providing Treatment Scholarships: We believe that no one should be deprived of the opportunity to overcome SUD due to financial limitations. Through grassroots, state-wide fundraising efforts, we offer life-changing treatment scholarships to ensure that finances never become a barrier on the path to freedom from addiction.👟 Join our endurance racing team: Lace up your shoes, grab your determination, and join us as we conquer endurance races across the US and beyond. We're seeking passionate individuals who are excited about joining our race team and want to fundraise on behalf of Momentum In Recovery.❤️🩹 We are dedicated to advocating for the widespread understanding, respect, and safe and legal use of #psychedelicmedicine as powerful treatment tools. We believe in the transformative potential of these science-backed medicines, which have shown promising results in addressing mental health challenges and unlocking profound healing experiences. Show less

Drug policy alliance
Jan 2024 - nowMemberThe Drug Policy Alliance advocates that the regulation of drugs be grounded in evidence, health, equity, and human rights.

Mindfuli
Apr 2024 - May 2024Vice president of operationsAs the Vice President of Operations at Mindfuli, I spearheaded pioneering initiatives to enhance operational efficiency and drive sustainable growth for a new telehealth program for youth and adults on state funded health insurance. My role involved developing and implementing innovative strategies for marketing, setting new benchmarks for admittance and operational excellence, and building patient care pathways that set the bar for getting quick access to therapy and medication management. Key Responsibilities and Achievements:Operational Oversight: Managed daily operations for the telehealth platform, ensuring efficiency as the client made their way from the web form through their first meeting with a counselor. Team Leadership: Led, coached, and mentored a team of operational staff, including Outreach and Admissions teammates. Implemented new marketing efforts directly correlating to in-network leads and created marketing funnels for warm leads of direct and in-direct referrals. Strategic Planning: Led R&D of a new health-tech self-admit platform for patients on state-funded health insurance, optimizing infrastructure for patient experience.Quality Control: Ensured compliance with industry standards, regulations, and company policies. Addressed and resolved operational issues during a custom EMR platform implementation. Risk Management: Identified and mitigated operational risks. Developed and implemented risk management strategies and contingency plans.Communication and Reporting: Communicated effectively with team members, management, and stakeholders. Prepared and presented regular operational reports and performance summaries, facilitating cross-departmental collaboration and communication.Ambitious: Eager to make an impact, resilient, and thrive in a fast-moving, dynamic, hyper-growth environment.Strong Project Manager: Excel in keeping myself and others organized while achieving group outcomes within challenging but realistic timelines. Show less
Licenses & Certifications

Member, american association of nutritional consultants
American association of nutritional consultants
Volunteer Experience
Volunteer Staff
Issued by Catholic Charities Diocese of Madison, Wisconsin on Jan 2021
Associated with Vanessa W.
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