Experience

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  Online network - isp

  Aug 1999 - Feb 2002

  Online media coordinator

  • Following the company graphic & web designs plus presenting projects done to the clients.• Have secured an effective communication channel between sales & marketing operation.• Have implemented a very successful campaign to create the online network brand awareness in the market.• Created a business-to-business active link that helped the company to be well known especially in the gulf region.• Planned, managed and executed several print advertising campaigns with the objective of launching the company services with local and regional magazines.• Manage/traffic new creative development among internal team in an effort to prepare initial campaign documentation.• Project planning, development, management, and execution for fully-integrated marketing plans for specific business areas• Responsible for the whole campaign of the first SMS Arabic website “ 3alkhat.com”.• Prepared proposals plus contributed in writing reports & presentations. Show less

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  Juhayna food industries

  Apr 2002 - Apr 2008

  Corporate brands manager

  • Developed Juhayna corporate ads’ campaigns with external agencies to increase the brands value and create one entity image of the company products. • Manage the marketing requirements for the export department concerning procedures of the outside markets (designs and media).• Oversee and implement internal and external communications strategies and announcements.• Ensure that key corporate, vital news and issues are properly disseminated to target audiences, within the most effective communications channels according to campaigns. • Oversee all product-related communications and strategies development, plus distributing press releases to various media channels. • Planning a strategic ‎annual communication plan in order to improve the current state of the Juhayna communication methods.• Initiated Juhayna group – real-estate sister company name and identity “ Bonyan” plus developed its lunching advertising plan. • Managing the process and creative of advertising campaigns designs with agencies ‎& suppliers.• Assist in the preparation of presentations and speeches geared toward employees and consumers.• Responsible for the creative & process of the 10 sec. Greeting “ Ramadan Kariem ” T.V. Ads in Ramadan season.• Handled number of Multimedia presentations to Danone group and to our large accounts dealers outside of Egypt.• Initiates Juhayna first e-campaign through the internet ( Link group websites & e-mail campaign) and participated in the action procedures of it .• Following up with the lab and quality control division the feedbacks and complaints approached from consumers.• Managing e-marketing campaigns & promotions of the company inside and outside Egypt. • Managing the website development and design re-launch ‎‎of the company and to the sister company "El-Marwa" Food Industries.• Directed a number of designs; outdoors-BG, sucettes, magazines ads, Flyers… Etc Show less

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  Usaid

  May 2008 - May 2013

  Director of advertising & communications

  • Establishing the first Agricultural Technical Schools conference with more than 150 Showroom and 1300 visitors (businessmen/ ATSs representatives). • Preparing the visits arrangements of the USA Ambassador, USAID mission director and other guests to farms, schools for different events and workshops.• Preparing VCT marketing and communication plan based on different target groups and best method of communication in order to achieve the project goals.• Implementing the advertising plan tactics divided through the year according to VCT events. • Developing and directing the execution of the public relations programs including budget control, press release and promotion activities implementation in order to promote corporate image.• Managing the programs designs, layouts, publications through the various media channels. • Assisting in promoting trainers awareness of communication resources and implementation methodologies.• Supervising and implementing internal and external communications strategies and announcements.• Planning, organizing and conducting meetings, conferences, training workshops and other special events for the project Activities, including handling all relevant logistics and carrying out other necessary support tasks.• Ensure that key corporate and vital news and issues are properly disseminated to target audiences, within the most effective communications channels according to VCT plan. • Managing the process and creative of advertising campaigns with external agencies ‎& following process of implementation with suppliers.• Follows up the accomplishment of the quarterly plan with ATSs partners and governmental bodies. • Supervising the preparations of VIP’s presentations and speeches geared toward targeted groups.• ‎‎Supervising the project website, updates plus other online social media networks. • Planning for the project special campaigns as for fight the unemployment, hire you campaign. Show less

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  El ezaby pharmacy

  Feb 2014 - Nov 2016

  Division head/ advertisement & campaigns marketing dep.

  • Responsible for the entire main, sub, seasonal campaigns done either in stores or over social media, websites and mobile applications. • Managing all the arrangements of El-Ezaby pharmacy new identity launch covering all below the line items Outdoors, Advertising materials and retail offers and agreement done on the occasion.• Preparing communications Plan and budget. • Monitoring and reviewing campaigns posts across all:- El-Ezaby Pharmacy website: www.elezabypharmacy.com- El-Ezaby Pharmacy FB page: https://www.facebook.com/elezabypharmacy?ref=br_tf- El-Ezaby Pharmacy mobile application: elezaby pharmacy• Manage PR plans & activities with several agencies concerning mainly the PR & CSR events.• Developing effective internal and external customer relationships.• Briefing staff with key communications issues & actions need to start with.• Manage all aspects of the planning and implementation of each campaign launched as for:Diabetes: https://www.facebook.com/pg/elezabypharmacy/videos/?ref=page_internalMother’s day: https://www.facebook.com/elezabypharmacy/videos/1038943612839665/New year's: https://www.facebook.com/pg/elezabypharmacy/videos/?ref=page_internal El Ezaby new identity launch, back to school and LIVEWELL campaigns” that includes: - Preparing marketing campaign plan and strategy.- Gathering and managing information related to the issue of the campaign, media monitoring, internet searches plus finalizing all tasks related with different departments and external suppliers.- Working on production and distribution of public and internal campaigning materials, reports and other documents.- Finalizing financial processing and requirements. Show less

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  Wellness sector - her.gy

  Dec 2016 - Sept 2017

  Marketing manager
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  Pioneer vision group

  Oct 2017 - Oct 2019

  Marketing communications manager/ accr

  - Conducted ACCR Marketing/ Communications plan that outline all aspects of the advertising, campaigns, media, public relations and promotional activities.- Insured the implementation of ACCR corporate identity across all materials and means.- Established B2B channel initiatives/ joint venture deals with multiple numbers of international companies and firms.- Deliver comprehensive competitive analysis information/ presentation.- Reached out to various TV & Radio channels aiming for ACCR media coverage plus to the major corporate entities. - Executed day-to-day social media initiatives including posting diverse content and developing strategies to improve user engagement and drive action across all major digital channels including Facebook, Twitter, Instagram and YouTube.- Developed and managed monthly social media content calendar & partial social media marketing/ promoting.- Developed and monitored content for company website; worked with strategic alliances to verify that the firm's information is correct.- Handled the process of the agencies briefs regarding ACCR documentary, and advertisements.- Arranged for ACCR vocational/ art exhibition at one of the major malls located in Al `Ayn city. Also for Expo international exhibition.- Organized the Special Olympics Teams visits from more than 22 international country and 600 players. Show less

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  Zen foundation for wellness & holistic services

  Nov 2021 - Oct 2022

  Marketing & communication manager

  Managing and developing marketing social media campaignsGenerating and executing marketing campaigns across social media platforms such as Facebook, Instagram, LinkedIn, Google ads, snap chat and other campaigns as required Conducting research and analyzing data to identify and define audiencescreating and presenting ideas and strategiesPromotional activitiesImprove the design, traffic, and content of the website & social media accountsKeep up to date on the latest social media trendsCreate paid campaigns on social media platformsMaintain consistent brand messaging throughout all platformsCreate email blast campaigns to target key customers Show less

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  Arizona state university

  Nov 2022 - now

  - Involved in the overall development plans and implementations of the project components as for the Research, Improving teaching methods, Active learning, Internship & Exchange programs, plus to the Sustainability approach, Stakeholders and EPU's industry collaboration. - Developing marketing & communications strategies/campaigns.- Creating business/ marketing development plans for the project sectors improvement. - Establishing call for action BTL/ POS announcements for different programs [Exchange, Internship, Research, Career]. - Promoting the project through different channels targeting various audience/ partners. - Generating and executing the project feeds across social media platforms such as Facebook, LinkedIn, & YouTube. - Conducting research and analyzing data to identify and define audiences.- Handling the project events through the Egyptian partner universities [Industry day, Youth summit day, Energy day, etc] - Creating and presenting strategies & promotional activities. - Improving the design, traffic, and content of the website & social media accounts.- Creating paid campaigns on social media platforms targeting several segments.- Maintaining consistent brand messaging throughout all platforms.- Creating E-email campaigns [Programs announcements/ Newsletter/ Workshops & Webinar communications].- Handling and arranging for all the marketing requirements of the COP27 conference. Show less - Developing marketing & communications strategies/campaigns.- Creating business/ marketing development plans for the project sectors improvement. - Establishing call for action BTL/ POS announcements for different programs [Exchange, Internship, Research, Career]. - Promoting the project through different channels targeting various audience/ partners. - Generating and executing the project feeds across social media platforms such as Facebook, LinkedIn, & YouTube. - Conducting research and analyzing data to identify and define audiences.- Handling the project events through the Egyptian partner universities [Industry day, Youth summit day, Energy day, etc] - Creating and presenting strategies & promotional activities. - Improving the design, traffic, and content of the website & social media accounts.- Creating paid campaigns on social media platforms targeting several segments.- Maintaining consistent brand messaging throughout all platforms.- Creating E-email campaigns [Programs announcements/ Newsletter/ Workshops & Webinar communications].- Handling and arranging for all the marketing requirements of the COP27 conference. Show less

  • In-Country Operations Director of Marketing and Communications - (COE/E) USAID Funded Project

    Nov 2023 - now

  • In-Country Director of Marketing and Communications -COE/E Arizona State University USAID Project

    Nov 2022 - Oct 2024