Megan Wozniak

Experience

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  Right Ascension

  Jul 2008 - Feb 2014

  Promoted to Email Marketing Manager to overhaul and optimize marketing processes, metrics, and technology systems - while solving for revenue- deflating email deliverability issues. Collaborated with the senior team to set marketing strategy – based on competitive, market and customer analytics – that drove the company’s top priorities. Leveraged customer segmentation to target marketing to new groups, developed new affiliate partnerships to merchandise products and continuously improved the user experience (UX). Monitored real-time sales performance and made quick promotional recommendations to meet financial goals. Show less Recruited to coordinate all marketing campaigns - including website promotions, direct mailings, radio ads and events – to drive brand awareness, sales and customer engagement. Employed all effective on-and-off website campaigns, while constantly seeking new, on-target areas to merchandise our products and improve UX. Planned and developed which products to promote based on data driven customer analysis. Evaluated financial performance for monthly sales and made product promotional strategies based off of data interpretation. Incorporated basic knowledge of HTML to manage content for multiple websites using on-page optimization. Coordinated sales and promotions with studio representatives and set into the schedule along with various proposed pricing scenarios. Show less

  • Marketing Manager

    Jul 2011 - Feb 2014

  • Digital Marketing Coordinator

    Jul 2008 - Jul 2011
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  Ravana Inc LLC

  Feb 2014 - Sept 2018

  Director of Marketing

  Recruited to drive e-commerce sales by increasing brand awareness, expanding reach, developing strategic partnerships and growing website traffic. Developed and executed – in partnership with senior leaders – short and long-term digital marketing strategies. Led a team of marketing and graphic design professionals who accelerated brand presence and sales using SEO, content creation, social media and email marketing channels. Developed strategically aligned marketing strategies based on data and trend analysis. Collaborated with development to build and optimize frontend/backend systems such as website overhauls/redesigns, CRM database installs, automated customer tracking and upgrades to internal platforms and tools. Show less

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  Remote Year

  May 2017 - May 2018

  Participant

  Selected as one of the 52 professionals from a pool of 20,000+ applicants to participate in the Remote Year program. Featured in Forbes, CNN, The Business Insider among other high-profile publications, this program offers the opportunity to bring together globally-minded professionals to spend a year working remotely in 12 international cities. Spending one month in each location, participants connect with local cultures and business ecosystems, forming borderless personal and professional relationships along the way. Show less

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  Salal Credit Union

  Dec 2019 - now

  Digital Marketing Supervisor

  Develop and implement a strategic vision for Salal's digital marketing efforts, driving the success and achievement of key objectives.Create and execute a comprehensive content management plan aligned with business goals, elevating the online brand awareness of the Credit Union.Oversee the performance of the Credit Union website and digital campaigns, taking full responsibility for content management and leveraging analytics to drive continuous improvement across Salal's digital initiatives. Lead the development and execution of the Credit Union's digital strategy, ensuring consistent brand engagement across all digital channels including website, email, social media, content, and display advertising. Show less