Susana Argueta Quezada

Experience

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  Ingram Micro

  May 2002 - Jan 2006

  Product Manager Microsoft Home

  Responsible of retail sales and forecast for Microsoft PC Accessories and Games, including category launch, new product rollouts, product development and order fulfillment. Stock and buying responsibilities. Mayor achievements:• Increased sales from $4.2 million to $5.6 million USD during 2004-2005.• 100 % customer satisfaction for fill rate.• Retailers: Sams, Office Max, Liverpool, Sears, Game Planet, LPV, Lumen and City Club.

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  Imation

  May 2007 - Oct 2015

  Latin America Marketing Manager & Regional KAM

  Demonstrated insightful leadership and enhanced mission to handle LATAM Product Management and regional sales for Data Storage devices and Consumer Electronics such as speakers, gaming accessories, iPhone cases, cables and headphones within Imation, Memorex, XtremeMac and TDK brands.Leading the creation of major customer product placement and competitive strategies, major line review deliverables, setting priorities, and ensuring deadlines are met across the region, increasing market share and brand boosting.Global responsibilities on Marketing and Sourcing team working for new product launching, rolling forecast, risk management analysis, customer sale projects, product allocation, delivery times, availability and price negotiation. Including trade compliance, labeling, and packaging regulations for different countries.Selected Achievements:• Exhibited leadership and perseverance driving innovation by enabling regional growth sales on Data Storage devices at 40% and Audio at 49% with 18% general profitability within one year. • Increased sales in 31% YTY by driving and negotiating improved costs, reducing freight expenses, maximizing profitability, and redefining business strategies.• Display design coordination to introduce Speakers into Costco Mexico; enabled 21% profitability and presence in over 30 stores across Mexico. • Direct and Indirect Retail and Distributors: Amazon MX, Costco, Multimax, Panafoto, PriceSmart, Carrefour, Cencosud, Falabella, Jumbo, Kalunga, Ktronix, Panamericana, Paris, Ripley, Tai Loy, Wal Mart. Cartimex, Compudiskett, Continente, Diverol, Electrónica Siglo 21, Exel del Norte, Igarashi, Impresistem, Máxima Intnal, Polux, Prisa, RCL, Suministros e Impresos, Tecnoglobal, Tecnoimport, Viastara. Show less

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  ATW Media, Corp.

  Nov 2015 - Dec 2018

  Latin America Sales, Marketing and Purchasing Manager

  Define strategies and initiatives to drive company sales revenue, profitability, and new opportunities, for existing and new customers in Latin America. Monitor market player products and ensure competitive pricing. Acting as lead person in the daily collaboration with, Vendors, Management, Finance, Operations, Channels and Sales teams to introduce, launch new products, pricing, positioning, placement, sell out and fulfillment.Selected Achievements:• Effectively contribution to all stages of the sales process, selling directly and providing valuable resources to the team resulting on 22% YtoY sales increment.• Daily negotiations with Vendors and Manufacturers to get optimum prices, availability, improve delivery times and terms conditions providing to sales team a consistently accurate product fulfillment, competitive prices and adequate product mix reducing response times from 72 to 4 hours and attaining 18% GM. • Maximized productivity and provided vital structure to logistic team to meet customer schedules, monitoring, and reporting delivery times, evaluating options for delayed products, reducing delivery times to customers from 5 days to 3 days maximum.• Driving different Consumer Electronics brands among the most relevant are Adata, Crucial, Gigabyte, HP, Kingston. MSI, PNY, Sandisk, Seagate, Toshiba, Tripplite, Verbatim, WD, Nintendo, Play Station, Xbox. Show less

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  EMTEC

  Feb 2019 - Dec 2022

  Latin America Sales Representative

  Expand the sales reach into LATAM of Consumer and Commercial business by success signing contract with new wholesalers and retailers ensuring profitability and prominent brand presence within the region. Managing the category end to end - portfolio definition, product launch road map, market participation analysis, price tracking, pricing, and budgeting.Developing plan for Kodak and IBM brand introduction at each Country in Latin America. Collaborated to establish a strategic Account Management action to maximize revenue for Licensed products such as DC Comics, Harry Potter, Looney Tunes, Pioneer, and Philips.Selected Achievements:• Successful product placement in Retailers such as Radio Shack and Office Depot in the first year employed.• Product introduction with wholesalers based in Miami who distributes among LATAM including retail reaching out 1200 locations.• Growth YtoY sales SSD and core flash to 23%.• Recruiting solutions wholesaler for IBM distribution resulting in 5 new customers during the last quarter generating 13% sales increase. Show less

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  PNY Technologies

  Jan 2023 - now

  Sales Manager - Removable Storage LATAM

  • Forging partnerships with Regional Distributors (Miami, LATAM North & South Cone), drawing in new clients and generating business opportunities in GeForce GPUs and NVIDIA RTX Professional Solutions categories with 400% growth YoY in Miami and Colombia during the First 2024 Quarter, resulting in new responsibilities handling entire LATAM North And South Cone for Q2 2024.• Product Manager Jan - Oct 2023 overseeing Storage category for LATAM, delivering a triumphant product launch in fresh channel and retail, exceeding revenue YoY in 59%.• Efficiently communicating with the PNY management team, crafting a precise portfolio suggestion for the LATAM market that incorporates market trends, pricing details, and sales analysis. Enhancing market understanding and optimizing pricing and fulfillment offerings. Show less