
Mark Tebangin
Assistant Group Head

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About me
Experiential Marketing • Strategic Engagement • Event Management • Creative Concept Planning & Innovative Execution •
Education

De La Salle University - Dasmariñas
1998 - 2002Bachelor of Arts - BA Mass Communication/Media Studies
Experience

Multimedia Exponents Inc
May 2002 - Mar 2004Assistant Group HeadAssitant Group HeadCraft Promo Division• Monitor & motivates team performance and report on metrics• Discover training needs and provide coaching• Recognize high performance and reward accomplishments• Track and analyze project coordinator’s performance, expenditures, procurement and report about any possible or current blockers, risks, overflows, deficits• Perform quality check within the set standards of the customers and company• Synchronized all necessary departments to ensure all set ups and activities were executed in a timely manner.• Processed post-event summaries, invoices, and critiqued execution of event for general client service satisfaction.• Developed reports for Risk Management in the event of patron accidents.• Collaborate strategic operations workflow with the Accounts Department in actively managing clients expectations/requirements by attending networking functions, conducting site visits, and creating initial proposals.- - - - - *Project Coordinator - May to October 2002**Special Events & Promo Activations• Coordinate internal resources and third parties/vendors for the flawless execution of projects • Ensure that all projects are delivered on-time and within scope • Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility PO • Work with Project Manager on resource planning, availability and allocation according to projects pipeline • Based on provided scope and requirements translate them into tasks, schedule and assign tasks • Work with team on project work to keep project going according to schedule • Communicate to Accounts Manager changes to the project scope, project schedule, and project costs • Track and analyze project performance, cost performance, schedule and report to the Project Manager on the changes• Create and maintain comprehensive project documentation • Participate in team’s including vendors/suppliers performance reviews Show less

Blooming Fields Pharmaceutical Philippines
Aug 2004 - Jul 2006Brand Marketing Executive - Personal Care DivisionBrand Marketing Executive Personal Care Division: *Summer’s Eve Feminine Hygiene Line *Body Natur Hair Remover Product Line• Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity, quality, and customer-service standards, resolving problems, completing audits, identifying trends, determining system improvements, and implementing change. • Achieved marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions. • Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, and trade promotion programs, and developing field sales action plans. • Identified marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses, forecasting projected business, and establishing targeted market share. • Sustained rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities. Show less

Getz Pharma
Jan 2007 - May 2008Product SpecialistProduct Specialist Gastro | Onco Specialty MD*Uniferon (Interferon)• Achieve and maximize targeted sales, market share and market share growth targets for allocated biosimilar products in the territory• Build and execute a strong territory plan to achieve growth on the assigned portfolio & management of Key Opinion Leader & Stakeholder• Implement different actions such as meetings, local symposia, international congresses, innovative projects etc. according to territory plan.• Accurate reporting of all visits into Getz Pharma Territory Management System• Propose specific actions to increase market share and customer service.• Provide key and detailed information to target audiences according to territory plans and key product messages provided by marketing• Provide & maintain updated competitive information (e.g. market tactics and activities).• Keep updated in product knowledge and selling skills and meet visit targets (both quantity and quality) according to territory plan• Develop Key Opinion Leaders as Getz Pharmaceuticals and biosimilars advocates Show less

Asia | McGraw-Hill Education
Jan 2009 - May 2010Brand Sales & Marketing ManagerBrand Sales & Marketing Manager *Higher Education *Primary Education | ELT• Developed strong relationships with new and existing customers and key accounts by demonstrating our products, recommending solutions, and providing service and support.• Resolved customer complaints by investigating problems, developing solutions, and making recommendations to management.• Managed the expense budget allocated to perform job related responsibilities.• Used company CRM to plan and complete sales activities as well as to maintain a current and accurate database of relevant information.• Assisted in coordinating, developing, and communicating essential product information working with professors, editors, authors, Regional Specialists team.• Developed lead generation activities to encourage new business, as well as retention activities to keep existing customers.• Developed an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and share findings with the business and team.• Coordinated our presence at academic conferences and other impact events. • Ensured full exploitation of digital marketing opportunities including website management, email marketing, and customer relationship management.• Contributed to developing opportunities for new and existing products and services to improve the customer experience. Show less

Runrio Inc.
Jan 2010 - Mar 2012Events | Project ManagerEvents Manager | Project Lead: • Manage, plan and execute all events in the series from conceptualization to execution as the over-all Project Lead. Working with internal departments, outside vendors, partners, and local teams to coordinate all logistics and operations to execute each assigned event. • Responsible for all elements of event safety including attention to risk management and crisis communication plans to ensure the safety of all involved.• Provided on site event support with media partners and press relations. Collaborate with sponsorship managers to maximize corporate partner and team engagement.• Planned and executed marketing communications across all appropriate channels including database, externals, media, social media, and PR, and utilizing all media such as ads, banners, email, social media to attain business objectives in terms of audience numbers across events and digital initiatives and any new revenue streams • Produced marketing collateral for specific events/digital initiatives and general publishing promotional activity including co-branding and all sponsor marketing collateral • Managed database including cleaning and building as appropriate for the portfolio plus strategic and operational activity to ensure optimal performance from our data sets • Ensured all post-event analysis is generated and presented in every marketing platform Show less

Cosmic Gate Innovations Co.
Jul 2012 - Mar 2023Head of Operations & Creatives | Strategic Engagement • Special EventsHead of Operations & Creatives: *Experiential Marketing and Strategic Activations• Leads the strategic planning of activities and operations of an event team on targeted assigned accounts as part of the overall event team. Directs all functions of assigned event team at the branch and corporate level. • Accountable for event operation of medium to large, strategically important event/programs in conjunction with Client Manager/s dedicated to specific client and account.• Responsible for final decisions on administrative /creatives and operational matters related to assigned client / account and ensures operational effective achievement of objectives.• Provides guidance, training and management to direct reports (supervisors and managers) on and off show site. Continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service• Ensures that events progress seamlessly by following established procedures, collaborating with other team members and ensuring accuracy. Identifies operational challenges associated with group and determines best option for team members and client to solve challenges and/or develop alternative solutions.• Manage the development of event concepts - including pitches, vision/mood boards, partnership participation, sourcing and production --- including pre-event requirements, event operation flow, staffing/manpower management & training, and post execution and evaluation• Manage third party vendors and agency relationships as it relates to event operations and production • Ensure accuracy in computing of costs for post-event billing of services and equipment rental charges. Review and approve final billing to facility users prior to settlement or release of invoice. Show less

Wealth of Wellness Dubai
May 2022 - Sept 2023Marketing and Events Manager• Creating marketing campaigns, packages & promotions in addition to developing content by liaising with the targeted partners.• Conduct market research to identify trends, competitive landscape, and customer preferences to inform marketing strategies and optimize targeting efforts.• Collaborate with internal teams and external partners to develop and implement creative promotional activities, packages, and promotions that drive awareness and increase customer acquisition.• Manage social media accounts, including content creation, scheduling, community management, and influencer collaborations, to enhance brand visibility and engagement together with a third-party agency that specializes in digital ad campaigns to supplement the work of the internal marketing team.• Plan and execute successful events, workshops, and retreats that align with our wellness center's vision, creating memorable experiences for our clients.• Coordinate with vendors, sponsors, and partners to ensure seamless event logistics, including venue selection, catering, equipment rental, and on-site support.• Oversee event budgets, track expenses, and ensure cost-effective planning and execution.• Measure and analyze the effectiveness of marketing campaigns and events, providing regular reports and insights to management. Show less
Licenses & Certifications
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Productive Creativity
LinkedInNov 2021 - View certificate

Becoming an Impactful and Influential Leader
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Business Analysis for Project Managers
LinkedInNov 2021 - View certificate

Strategic Partnerships
LinkedInOct 2021 - View certificate

Lead Generation: Social Media
LinkedInNov 2021 - View certificate

Leading with Innovation
LinkedInNov 2021 - View certificate

Critical Thinking
LinkedInNov 2021 - View certificate

Strategic Planning Foundations
LinkedInOct 2021 - View certificate

Advanced Content Marketing
LinkedInNov 2021 - View certificate

Critical Thinking for Better Judgment and Decision-Making
LinkedInOct 2021
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