Mukesh Kumar

Experience

• 

  Alpha Technerds

  Jul 2010 - Mar 2011

  SEO, Team Leader

  Search Engines like Google are a powerful source to get lots of Free traffic. However, you need to optimize your website to get this free traffic. AlphaTechNerds, Inc. provides custom Internet Marketing Services to help your business website achieve top rankings in the major search engines, and directs highly targeted traffic towards your website.

• 

  Konstant Info Solutions Pvt. Ltd.

  Apr 2011 - Oct 2012

  Sr. SEO

  Our company is an online marketing service provider. We bring in the required infrastructural and skilled manpower resource to deliver a gamut of cost-competitive internet marketing solutions for a wide range of business verticals.

• 

  Inside Online Marketing Limited

  Aug 2012 - Mar 2016

   Set up advanced tracking, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight into user behavior. Performing operational assessment on implementation of Adobe Analytics (Omniture SiteCatalyst) on websites of key clients, belonging to different verticals. Creating dashboards and reports for end users as well as weekly, monthly & Ad Hoc web analytics reports. Plan and execute all web, SEO, marketing database, email, social media campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Recommend tools, metrics, and best practices for the measurement of E-commerce online and offline SEO campaigns. Advanced Excel data manipulation and dashboard development & reporting. Monitors, compiles, analyze, and evaluate incoming website traffic. Generates reports on web traffic and trends and patterns including E-commerce revenue, conversion, and SEO campaign performance. Research & Development: Continuous Research on Web 2.0 standards and latest developments in SEO methodologies, SMO, other SEO related tasks. Recommend changes to E-commerce website and provides cost/benefit analysis of such changes. Understanding the customer’s business objectives and strategic marketing plan. Competitive analysis and review for main keywords and keyword phrases in search Engines. Front end content review, analysis & minor changes if needed to mirror the back end Meta tags. Creating Sector Reports. Resolving the duplicate meta tags from Google Search Console. Resolving the Crawling Errors.  Search Engine Optimization (SEO)  Social Media Optimization (SMO)  Social Media Management Brand Reputation Management Show less

  • Sr. SEO Analyst

    Apr 2015 - Mar 2016

  • Sr. Search Analyst

    Aug 2012 - Mar 2015
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  FORTISINSIGHT

  Apr 2016 - Sept 2016

  Sr. SEO Analyst
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  TripHobo

  Sept 2016 - Feb 2019

  Sr. SEO Analyst
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  IProspect

  Mar 2019 - Oct 2022

  • Strategist - SEO

    Jul 2021 - Oct 2022

  • Senior Manager - SEO

    Jun 2020 - Sept 2021

  • Manager - SEO

    Mar 2019 - Sept 2021
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  Interactive Avenues

  Oct 2022 - now

  Group Head - SEO