
Genevieve Keller
Director of Quality Assurance

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About me
Digital / Web Design, Management, Consulting
Education

Southwestern College
1990 - 1996Some College Business Management, Audio EngineeringActivities and Societies: Phi Beta Kappa
Experience

Directions in Research, Inc
Jun 1994 - Dec 1998Director of Quality AssuranceQuality Assurance department head for a market research firm specializing in telephone surveys.Direct supervision of QA department employees. Oversaw data review and re-categorizing responses as needed. Follow up with interview staff for clarification. Documented interview phone room worker performance. Assisted as needed in phone room management, 3 daily shifts of 100+ employees each.

MKC Design
Jan 1996 - Dec 1998DesignerPrepping digital files for print. Copy writing and proofing.Photo editing and retouching. Using Photoshop to clip photos, retouch details in photos for advertising,catalogs, DVD covers, posters, table displays, & more.

Cast Shadow Design, Inc.
Dec 1998 - nowOwner/DesignerPlanning, designing, developing and maintaining websites for a variety of industries. Including: graphic design, programming, client meetings, project planning / coordination, industry research and more.Clients range from small family business, through large multinational corporations.DNS, cPanel, and WHM experience. HTML / CSS, some PHP experience. Google Web Tools, Google Analytics, Google Tag Manager, Google My Business & moreCast Shadow Design, Inc. is my company for my work as a B2B, contract employee, subcontractor and freelancer. Interfacing with clients from inception through to maintenance and marketing. Portfolio available www.castshadow.com with selected projects, and a list of former clients. Show less

Site Tuners
Feb 2010 - Mar 2012Conversion designerConversion optimization design. Listened to conversion review calls and determined how to implement the suggestions into a new design. Review existing client websites to suggest additional changes. Review heat maps and eye tracking sessions. Wireframes, mockups, and Photoshop deliverables. Manage multiple projects to completion.

Elements Behavioral Health
Apr 2013 - Aug 2015Web Designer / DeveloperWebsite design and development focusing on project management and Wordpress CMS. Included: Design, develop, test and monitor multiple main and microsites. Corporate social media account management. Downloadable marketing materials, landing page optimization, conversion design, A/B testing, Google Analytics, Google Adwords.

Holly Yashi
Apr 2022 - Jun 2022Web Design SpecialistReported directly to CEO - Assist the owner with recommendations and reviews of current company web practices. Attended meetings with technology vendors to ascertain their fit for company needs.Interfaced with staff members to better fit their role to their skill set. Developed a 2-year plan of updates and changes for both B2C and B2B websites.Based in Arcata, CA they initially wanted to work with a fully remote team member, but decided that they would prefer someone local instead.
Licenses & Certifications
- View certificate

AWS Certifications
CourseraJun 2024
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