Tomas Pessenda

Experience

• 

  Premier Beverage Company

  Nov 2010 - Jul 2014

  Provide exceptional service to grocery chains and independent markets. Create long lasting relationships with managers for the company of Premier Beverage. Build displays and merchandise products on a daily basis. Promoted to a higher volume, higher profile area within seven months of employment. Assist in team meeting and brainstorm ideas to make the team better. Constantly learning and bettering through the assistance of management. Create excell sheets and word documents that are being used throughout the state of FL in order for the sales representatives to better perform their job. Show less

  • Field Sales Manager

    Sept 2013 - Jul 2014

  • Sales Consultant

    Nov 2010 - Oct 2013
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  Breakthru Beverage Group

  Jul 2014 - Jul 2021

  Work with the Winn Dixie alcohol team in advisement of store assortment, promotional advertisement and tracking, product marketing and determining more efficient distributor processes. Assist the Account Manager with trackers, ad submissions, product innovation and supplier meetings for promotional programming. Utilize Nielsen and IRI data to successfully present promotional products and assess the benefits to the Winn Dixie alcohol team. Analyze supply and demand of quantity purchases and provide allocation amounts to the state. Conduct field analysis reports on pricing and promotional activity across the chain. Create and update trackers to assist in the tasks of the sales team. Communicate daily with state employees from sales to executive levels. Show less

  • National Account Manager

    Dec 2019 - Jul 2021

  • State Chain Account Manager

    Jul 2016 - Dec 2019

  • Key Account Analyst

    Feb 2016 - Jul 2016

  • Key Account Specialist

    Jul 2014 - Feb 2016
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  Fetzer Vineyards

  Aug 2021 - Aug 2022

  Director of Chains
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  Brown-Forman

  Aug 2022 - now

  Brand Manager