Beth Ford

Experience

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  Anytime Fitness

  Apr 2016 - Oct 2022

  Anytime Fitness Fallston, Club Owner, Personal Trainer, Yoga Instructor

  Responsible for establishing and maintaining all back-end operations of a new fitness club along with designing and teaching yoga and group fitness classes. Acted as the primary Accountability Coach for the club.Yoga and Fitness Instruction• Designed and led Vinyasa Yoga and Yoga Sculpt classes, both in-studio, virtual, and hybrid.• Provided group training sessions focused on strength training, functional movement, and cardiovascular health.• Developed and implemented client accountability program via 30, 45, and 60 day “challenges”; leveraged club App to drive accountability and communicated with clients virtually, as well as one-on-one private virtual sessions.• Designed, delivered and monitored nutrition guidance and meal plans for clients.• Designed and led workshops to engage existing and new clients, including Yoga with Essential Oils and Yoga with Foam Rolling.• Provided private fitness and health consultations to clients.Club Operations and Marketing• Built and maintained engaging client relationships both in-person and through virtual follow-ups.• Managed group fitness program and instructors.• Responsible for all social media and marketing activities (Facebook, Instagram, Yelp, YouTube), including marketing strategy, content design and creation and marketing vendor relations and marketing event coordination.• Established club procedures for daily operations.• Performed vendor and financial management activities.• Configured and supported club management software and trained staff on club technology tools (Club OS, Club Hub, and club content management system). Show less

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  Revolution Yoga

  Aug 2017 - Dec 2017

  Yoga Instructor

  • Designed and lead a variety of yoga classes including Vinyasa, Hot Yoga, and Gentle Yoga.• Drove community engagement through social media.• Assisted in maintaining studio facilities and administration (using Mindbody).

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  BeachBee Yoga & SUP

  Jun 2021 - now

  Yoga Instructor

  • Design and lead diverse yoga classes including Vinyasa, Yoga Sculpt, Yin, and Restorative Yoga.• Assist in maintaining studio facilities and administration (using Mindbody).• Create engaging social media content for studio to drive studio awareness and traffic.• Partner with teacher community to develop and engage the local yoga community.