Molly Slattery

Experience

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  The Hospice Group

  Sept 2013 - Aug 2015

  Systems Administrator and Mobile Device Manager

  Onboarded and trained new employees on charting technology, Suncoast, to ensure a uniform method of charting for all employees resulting in less paperwork processing and compliance with HIPAA standards. • Ensured all documentation was accurate and timely for a hospice company that had 100 patients.• Implemented CellTrak as a Device Manager and Training Specialist • Processed payroll for a business with 48 employees

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  ScienceLogic

  Jun 2017 - Aug 2017

  Social Media and Digital Marketing Intern

  Performed marketing data analysis on inbound leads allowing marketing leadership to make informed decisions. Established ScienceLogic’s Instagram social media marketing strategy, in addition to the production of marketing content and management of posting to increase brand awareness and advertise ScienceLogic’s corporate culture. Wrote nurture emails for content marketing assets to be used by ScienceLogic’s marketing automation tool, Marketo. Produced marketing content to advertise ScienceLogic’s internship program resulting in a greater number of internship applicants. Show less

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  Girls Inc.

  Aug 2017 - Oct 2017

  Marketing and Communications Intern

  Marketed Girls Inc. events through flyer design, social media posts, and outreach to local businesses and schools resulting in higher attendance at marketing events and after-school programs. Managed all social media accounts to promote events, establish a positive brand image, and inspire all girls to be strong, smart, and bold. Created marketing materials that accurately represented the values of Girls Inc. through photography, graphic design, and blog posts.

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  Fresh Figs Marketing, LLC

  May 2018 - May 2019

  Digital Marketing Consultant

  Produced marketing materials (social media graphics, direct mail postcards, flyers) to achieve clients’ long- and short-term goals. Researched / developed creative marketing approaches, enabling clients to better reach target demographics.• Took responsibility for increasingly significant clients.• Served clients in industries such as interior design, landscaping, legal and tax advisory services, woodworking, and insurance.

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  OmniSource Marketing Group

  May 2018 - Dec 2018

  Marketing Specialist

  Helped position clients competitively in respective markets by assisting in managing the full scope of art direction, marketing design, idea generation, and digital media experiences. Role required collaboration with multiple department stakeholders and teams to gather requirements for the target audience.• Mitigated deviations from targets by measuring marketing strategies (email, direct mail, promotional products) to drive revenue growth.• Recognized opportunity to pivot focus of Super Bowl advertising pitches from Pepsi to Frito-Lay products, which outperformed Pepsi products during the Super Bowl time period.• Generated an 18% increase in unique click rate and a 25% increase in open rate for Pepsi, one of the company’s largest clients at OMNISOURCE MARKETING GROUP. Show less

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  Sur La Table

  May 2019 - Jan 2021

  Achieve communication and development initiatives by creating promotional events, print and digital placements that attracts interest and engages users on channels. Collaborate with Merchandising, Marketing, Creative, Store Operations, and Planning to develop marketing campaigns for key project lines. Oversee creative production for e-commerce products and own community management of organic and some paid social platforms. - Advanced brand equity and increased followers through tackling viewer engagement/ratings, heading design, and deployment of channel strategies on Facebook, Instagram, and Pinterest.- Managed the production and execution of all creative assets for the launch of online culinary classes. Show less Collaborated with Marketing, Merchandising, and Design teams to manage creative production schedules for social media, e-commerce, signage, packaging, catalog, and omni-channel projects. Developed, implemented, and improved processes for the diverse projects handled by Production and Creative. - Contributed to generating over $6M in revenue by managing the creative production of all packaging projects.- Sourced, quoted, and managed the production of marketing materials for field marketing initiatives. - Delivered record-setting direct business on Black Friday 2019, creating a 10% increase in revenue compared to the previous year. Show less

  • Marketing Specialist

    Jul 2020 - Jan 2021

  • Traffic Coordinator

    May 2019 - Jul 2020
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  ADT

  Jan 2021 - now

  Enable teams to execute long-term strategy by supporting accountability, clearing blockers, and owning integrated roadmaps aligned to strategic goals. Lead agile ceremonies for the marketing department, ensuring projects are prioritized in accordance with organizational goals. Identify operational bottlenecks and develop/implement new procedures to streamline operations and improve productivity. Conduct comprehensive training for diverse stakeholders to enhance communication and collaboration. Program manage marketing initiatives by mapping out all associated projects, devising strategies to achieve collective objectives, and ensuring departments are aligned on priorities to achieve goals. - Led the merger of internal creative teams by developing/implementing a standardized process for a streamlined workflow, leading to a more cohesive customer experience.- Orchestrated onboarding, training, and integration of a new agency, significantly improving project delivery and creative output. - Developed/implemented a comprehensive work-back calendar, calculating timelines and milestones for strategic planning, efficient coordination, and timely project delivery across diverse channels. - Managed 1 direct report, overseeing their daily activities and ensuring project deadlines were met. Show less Generate demand for the ADT + Google partnership by managing the creative production of all direct and shared mail marketing. Serve as a coordinator for internal and external marketing creative/content development, ensuring execution and on-time delivery of all creative across channels. Improve operational excellence through process improvement. - Designed/executed an innovative Smartsheet process automating daily stakeholder reporting, fostering enhanced collaboration, and accountability, resulting in streamlined operations and improved communication.- Implemented a shared mail production scorecard, systemically identifying and analyzing key metrics to improve process efficiency and effectiveness in mail production operations resulting in a 17% improvement in delivery performance. - Managed the production of 1125+ marketing assets, including creative essentials to 50+ A/B tests, in 2021. Show less

  • Manager, Creative Operations

    Sept 2022 - now

  • Sr. Traffic Specialist

    Jan 2021 - Sept 2022