Maddie Faircloth

Experience

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  University of Pennsylvania

  Sept 2020 - Dec 2020

  UPenn Marketing Internship

  Connected with Startup Bootkamp to develop and implement a new marketing strategy-Raised brand awareness and engaged current customers through a content focused strategy, leading to record web traffic-Created value for social followers by increasing and diversifying content output, increasing follower count-Nurtured current contacts and engaged new leads through email communication -Curated a unique brand voice for the company through building and maintaining a blog

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  ONE400

  Feb 2021 - Jun 2021

  Account Manager

  • Strengthened client relationships by employing creative problem-solving and maintaining empathetic communication, tailored to the individual needs of each client. • Innovated departmental processes, including the establishment of an exceptional client onboarding workflow designed to enhance client satisfaction and retention.• Contributed to the execution of client deliverables, spanning various tasks such as copywriting, branding, keyword research, WordPress editing, ad research, and website quality assurance. No task was considered too small in ensuring client success. Show less

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  Included Health

  Jun 2021 - now

  Engagement Marketing

  • Developed and orchestrated tailored marketing strategies for high-priority clients, effectively driving member growth and boosting utilization rates.• Lead the creation of compelling marketing campaigns and content that resonates with target audiences, resulting in increased engagement and conversion rates.• Collaborate seamlessly with cross-functional teams to bring strategies to life, leveraging each team's expertise to optimize campaign performance.• Led a major company-wide, consumer-facing campaign for two consecutive years, overseeing its production and implementation and achieved a remarkable increase in member utilization by 50% in both years. Show less