Orkun Onder

Experience

• 

  Sanpar Ltd.

  May 2009 - Feb 2013

  Sales & Business Development Executive

  ⬧ Developed and executed sales strategies to achieve revenue targets and drive business growth.⬧ Built and maintained strong relationships with existing clients, ensuring high levels of customer satisfaction and loyalty.⬧ Led 2 major projects: Warehouse Transfer and First Export Sales.

• 

  GENPA Telekomünikasyon ve İletişim Hizmetleri San. Tic. A.Ş.

  Mar 2013 - Dec 2016

  Category Manager

  ⬧ Collaborated cross-functionally across the Turkey’s biggest operator distributor to manage market-leading Samsung-branded products in the smartphone, tablet, hearables, wearables, and accessories categories.⬧ Consistently achieved Quarterly Samsung Distributor Bonus Targets including sell-in, sell-thru, sell-out and penetration.⬧ Optimized stock levels in both warehouses and sales channels to maximize profitability by reducing financial costs associated with inventory holding.

• 

  Vodafone

  Jan 2017 - Aug 2020

  ⬧ Managed buyback and insurance services, achieving a 20% attachment rate with smartphone bundles.⬧ Launched the Digital Photo Printing Service as a new vertical, achieving 15K monthly sales.⬧ Led sales & marketing initiatives like regional roadshows, FSM incentives, dealer bonus plans and GTM campaigns. ⬧ Optimized vendor partnerships, streamlining operations and increasing profitability through strategic pricing.⬧ Coordinated with vendors and distributors to ensure timely delivery of products, manage inventory levels, and mitigate supply chain disruptions.

  • Value Added Services Manager

    Dec 2018 - Aug 2020

  • Commercial Manager

    Jan 2017 - Nov 2018
• 

  Samsung Electronics

  Sept 2020 - Aug 2021

  ⬧ Expanded the online pure player channel, including Amazon and Hepsiburada (NASDAQ: HEPS), while leading Key Account Managers for each platform.⬧ Collaborated closely with the GTM and SCM teams to develop and execute product launches and create promotional sales activities in each partner. ⬧ Successfully managed key account bonus targets, including sell-in, sell-out, penetration, and in-house market share⬧ Provided daily and weekly B2C channel sales performance analysis to the C-suite, supporting strategic decision-making for the IM business.

  • Senior Channel Sales Manager

    Mar 2021 - Aug 2021

  • Key Account Manager

    Sept 2020 - Mar 2021
• 

  Vodafone

  Aug 2021 - Sept 2023

  Category Manager

  ⬧ Developed Consumer Electronics categories from the ground up in Vodafone’s first online marketplace across all operating countries, overseeing product selection, pricing, promotions, and seller implementation.⬧ Drove 60% of the marketplace GMV and led the first omnichannel project in the market, integrating retail stores for enhanced contribution with incremental sales.⬧ Represented the category team by presenting KPI achievements and performance insights to leadership.⬧ Led a team of 2 Category Associate Managers, in charge of the smartphone, tablet, IoT, smart tech, console, and accessories categories. Show less

• 

  TECNO Türkiye

  Oct 2023 - Jun 2024

  Senior Channel Sales Manager

  ⬧ Successfully achieved strategic KPIs for the operator channel, managing 3 operators, 6 distributors, and over 1,000 operator-exclusive dealers by leveraging data-driven insights and innovative campaign strategies.⬧ Managed the sales budget and its allocation across various initiatives, including campaign budget for operators, sell-thru support for distributors, sell-out incentives for dealers, and performance bonuses for Field Sales Managers.⬧ Led the sales team of 4 including Key Account Managers and Sales Operations Executive.⬧ Coordinated product launches and diverse campaigns across all three operators, working closely with GTM and marketing teams to ensure successful execution. Show less