Natalie Robinson

Experience

• 

  Stonegate Pub Company Limited

  Jun 2012 - Dec 2015

  Team Member

  - Providing a high level of friendly and polite face-to-face customer service and answering phone calls in a polite and professional manner.- Ensuring that customer complaints are dealt with promptly.- Ensuring that the business is kept clean and tidy at all times and adhering to all health and safety legal standards and procedures, including reporting incidents and issues and seeking advice from the duty manager where necessary.- Serving food and drinks and assisting the duty manager in running the business in an efficient and effective manner.- Opening and closing of business duties. Show less

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  The Robin's Nest

  Jun 2014 - now

  Crafts Business

  First Class Degree in Visual Communication - Birmingham City Universitywww.natrobins.co.ukProjects: Books, advertising campaigns, magazines, animated video projects, gifts and stationeryExhibitions and Events:- Regular Craft Event at the Mac Art Centre in Birmingham- Birmingham Institute of Art and Design’s Illustration Festival- Birmingham Library’s Volume Print, Art and Book Fair- London’s New Designers- Moseley Market- One-to-one art and crafts tutoringAwards: Shortlisted for the Illustration Award at BCU, judged by the Association of IllustratorsSkills and Experience:- Online retail and events- Working to a client brief- Microsoft PowerPoint, Word and Excel- Adobe Creative Software: Photoshop, Indesign, Illustrator- Freehand sketching, drawing, painting, hand drawn typography, paper cut and collage, storyboarding, crafts and textiles- Traditional printing: screen print, monotype, letterpress, linocut and etchingI continue to pursue creative craft and illustration projects alongside full time work. Show less

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  The Works Stores Ltd

  Sept 2015 - Jul 2017

  MANAGEMENT OF WEB KITS & BUNDLES- Analysing cross-referenced data in Microsoft Excel, Google Analytics and Rich Relevance to make creative and informed decisions on which items to put into kit promotions- Calculating and checking product margin to determine kit pricing- Creating kits and categorising them within content management centre IBM Websphere- Creatively writing persuasive kit content including titles and descriptions using product data- Regularly auditing kits and bundles to update prices, titles, descriptions and category placement to ensure that they continue to appeal to customers- Using existing product images to create composition graphics for kits and bundles in Adobe Photoshop and resizing and formatting these for web.CHANNEL MARKETPLACES- Creating daily reports on Marketplace performance and targets to ensure we meet our sales and customer service goals- Replying to customer feedback in a polite and informative manner- Using Ebay and Amazon seller platforms alongside ChannelAdvisor content management system to monitor and check orders- Checking pricing, descriptive content, competitors and product categorisation on marketplace listings via ChannelAdvisor and using manual overrides to update information where necessary- Resolving product errors within the ChannelAdvisor platform and contacting marketplaces directly where necessary to resolve issues. Show less KEY RESPONSIBILITIES- Answering and making phone calls to customers in a polite and professional manner- Answering customer complaints and queries calmly, positively and efficiently to achieve the best possible outcome for the customer- Liaising with other members of staff and departments where necessary- Composing well written and coherent emails to customers and answering written queries in a constructive, well mannered, formal and professional way- Taking online orders via the website for customers over the phone- Recording on and using a variety of database systems on a daily basisADDITIONAL RESPONSIBILITIES - B-2-B Account Management- Handling all large online orders for The Works, including processing orders for schools, hotels and other businesses, liaising directly with the customer to reach a satisfactory conclusion and responding to queries speedily and effectively Show less

  • Online Merchandising Assistant

    Jan 2016 - Jul 2017

  • Customer Service Representative

    Sept 2015 - Jan 2016
• 

  LUMESCA Group

  Jul 2017 - now

  - Management of seven websites in the UK, Germany, France, Italy, Spain, Poland and the Netherlands.- Re-platforming an existing Lightspeed website in the Netherlands to a Shopify store.- Analysing complex data using Excel from multiple internal systems, NETSUITE, websites, Ahrefs, PowerBI, Mailchimp and Google platforms including Google Search Console, Google Analytics 4 and Google Advertising.- Analysing market trends, technical opportunities, customer behaviour and sales data alongside key web & financial metrics to identify areas to push sales and improve user experience, to increase visits, engagement and conversions.- Strategic planning and maintaining an eCommerce calendar for eCommerce activities.Project management for marketing campaigns, product launches, web content, promotions, app integrations and technical optimisations, working cross-departmentally to deliver projects to a schedule.- Implementing digital promotional activities including set up of cross-selling suggestions, bundles, promotional collections, preparing promotional imports, messaging, collection layouts, landing pages and product pages.- Managing Google and search partner PPC advertising by monitoring and optimising campaigns and analysing return on advertising spend.- Monitoring the Facebook, Instagram, Shop App and Google Shopping Feed for errors and resolving issues with team members to ensure all products can be advertised through free and paid listings.- SEO optimisation to improve website ranking including maintaining URL redirects, image alt text, meta descriptions, content improvements, code updates and theme upgrades to maintain a good site speed, analysing relevant keywords and ensuring an optimal site structure.- Working with IT to test new features using the development store, implementing code updates in custom liquid, CSS and HTML5 and troubleshooting issues.- Producing written content and HTML for emails, blogs and product descriptions. Show less ACCOUNT MANAGEMENT- Managing 7 Amazon Vendor Central accounts across Europe for Typemaker Ltd & 4 additional for our clients- Negotiating account terms and contracts with Amazon through case messages, Amazon contacts and visits- Management of products on Amazon for more that 10 main Vendors plus other brandsCONTENT & MERCHANDISING- New Product launches – set up of new products on Amazon VC- Maintenance of product content including imagery, product titles, bullet points, descriptions, keywords, videos, manuals, variation families & twisters etc- Amazon A+ ContentMARKETING- Management of around 40 product, category & keyword led advertising campaigns for a variety of brands across Europe via Amazon Advertising (formerly AMS)- Set up & maintenance of Amazon Store Fronts for our main brands across Europe- Amazon promotional planning and implementation around Black Friday & Amazon Prime DayDATA, SYSTEMS & REPORTING- Preparation of monthly sales, marketing & stock reports for the Amazon VC Accounts using Amazon Retail Analytics reporting & our internal reporting systems- Set up a system for managing stock levels at Amazon VC warehouses with an Excel model that takes into account our stock levels at our warehouses, current stock at Amazon, stock holding proportion based on territory, sales out data, promotional activity & time of year, taking into account recently shipped units, pricing accuracy, order value, warehouse requirements and delivery window, with order imports generated automatically for NETSUITE- Processing of daily orders via Amazon Vendor Central- Set up a temporary system to allow product set up & price changes to be made via spreadsheet, working with the IT department to create imports for NETSUITEADDITIONAL RESPONSIBILITIES- Set up and amendment of product data on all new and existing products within our internal systems- Set up and amendment of all pricing in various currencies across our web, reseller & Amazon businesses Show less KEY RESPONSIBILITIES- Managing 6 Amazon Vendor Central accounts across Europe- Negotiating account terms and contracts with Amazon through case messages- Management of products on Amazon for more that 10 main Vendors plus other brands- New Product launches – set up of new products on Amazon VC- Maintenance of product content including imagery, product titles, bullet points, descriptions, keywords, videos, manuals, variation families & twisters etc- Amazon A+ Content- Processing of daily orders via Amazon Vendor CentralADDITIONAL RESPONSIBILITIES- Set up and amendment of product data on all new and existing products within our internal systems- Set up and amendment of all pricing in various currencies across our web, reseller & Amazon businesses Show less

  • eCommerce Manager

    Jun 2023 - now

  • Marketing Data Manager

    Apr 2021 - May 2023

  • Amazon Content and Account Manager

    Jan 2018 - Apr 2021

  • Amazon Vendor Central Administrator

    Jul 2017 - Dec 2017