Doreen Lin

Experience

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  Uni-style International PR Consultants

  Mar 2009 - Mar 2010

  Account Executive

  - Provided public relations consultancy services for clients in the telecom and electronics consumer sectors.- Developed customized public relations and communication strategies for clients to meet their goals.- Monitored and analyzed media exposure to gauge the effectiveness of PR efforts.- Developed and maintained relationships with related industry media outlets.- Wrote press releases, statements, and promotional articles.- Planned and executed press conferences, branding activities, and social marketing initiatives. Show less

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  Taiwan Fixed Network Co., Ltd.

  Jun 2010 - Aug 2011

  Marcom

  - Developed B2B communication and marketing plans for telecom products and services.- Planned and executed advertising procurement, media event sponsorship, enterprise customer marketing events, and new product launch press conferences (e.g., Cyber Security Guardian).- Conducted market research and oversaw the production of promotional materials such as sales kits, flyers, posters, and eDMs.- Controlled the annual marketing budget and monitored expenditure.- Conducted client satisfaction surveys to gather feedback and improve service offerings. Show less

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  Nu Skin

  Feb 2012 - Sept 2014

  PR Supervisor

  Branding Marketing：- Planned and executed various projects related to the NU SKIN brand image of "International & Global" and the spirit of "meeting the better self" in Greater China. Projects included the Annual NU SKIN Master Forum, annual brand advertisements, and media collaborations.- Developed and implemented internal and external communication strategies based on the above projects.- Managed various vendors, including advertising, PR, media buying, event management, film/photography, and design/printing, to ensure project success.Corporate Communications：- Developed and maintained relationships with media and relevant stakeholders.- Monitored and analyzed industry news and trends.- Wrote and produced press releases, official announcements, and advertisements.- Applied for various corporate awards and arranged media interviews.- Planned and executed local CSR projects in coordination with NU SKIN headquarters, such as NU SKIN Children Heart Fund, collaboration with Taiwan Foundation for Rare Disorders, and sponsorship to the Cloud Gate for children arts. Show less

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  CTBC Bank

  Sept 2014 - Oct 2016

  Senior PR Associate

  Branding Marketing：- Planned and executed various projects related to the "We are family" brand spirit, including a series of grand opening events at CTBC Financial Park in Taipei Nangang, annual brand advertisements, and a series of CTBC 50th-anniversary brand events.- Developed and implemented internal and external communication strategies based on the above projects.- Managed various vendors, including advertising, PR, media buying, event management, film/photography, and design/printing, to ensure project success.- Oversaw the corporate identity system/logos to maintain brand consistency.Corporate Communications：- Applied for various awards for CTBC Bank & Holding to enhance the image of professionalism and trustworthiness.- Cultivated and maintained relationships and pitched collaboration with domestic and international institutions.- Arranged interviews for the management team with international media.- Collaborated with the media team to prepare press releases regarding awards or branding activities.- Compiled annual reports for CTBC Holding and Bank. Show less

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  Amaran Biotech

  Nov 2016 - now

  - Established the corporate identity system and brand guidelines, applied across brochures, leaflets, gifts, videos, company website, and 360 virtual tours.- Managed company website, LinkedIn, YouTube, Google Business/Ads.- Monitored and analyzed industry news and trends.- Wrote and produced press releases, official announcements, LinkedIn posts, and advertisements.- Organized business events such as BioInternational, BioAsiaTaiwan, INTERPHEX Japan, CPhI Worldwide, BioJapan, etc.- Maintained public relations with industry-related organizations, media, government, and academic institutions.- Supported client and investor relations.- Organized CSR events with NGOs to demonstrate the company's mission and beliefs. Show less

  • PR & Marketing Director

    Feb 2025 - now

  • PR & Marketing Manager

    Aug 2024 - Jan 2025

  • Assistant PR & Marketing Manager

    Nov 2016 - Jul 2024