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Camille Renaud

Camille Renaud

Guide-interpreter and sales assistant

Followers of Camille Renaud655 followers
location of Camille RenaudParis, Île-de-France, France

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  • Timeline

  • About me

    Junior Brand Manager @Valrhona

  • Education

    • Wine & Spirit Education Trust

      2015 -
      WSET level 3 Vin & spiritueux

      Advanced study of the techniques of tasting and the quality factors of wines and spirits with an extensive study of various worldwide wine-making regions.

    • Wine & Spirit Education Trust

      2015 -
      WSET level 2

    • NEOMA Business School

      2018 - 2020
      Advanced Masters Marketing Research and Decision Making Marketing

      • Leadership & Talent Management• Fundamentals of Marketing• Tendances marketing & Consommation responsable• Stratégie & Performance marketing• Études marketing• Consumer insight & Innovation marketing• Datamining• Stratégie de marque• Marketing relationnel & CRM• Panels• Marketing produit• Shopper marketing• Communication multicanale• Gestion financière

    • Université de Reims Champagne-Ardenne

      2013 - 2014
      Master's Degree in Wines & Spirits Law - "Krug Year Group" Droit

      Activities and Societies: Association du Master 2 Droit du Vin et des Spiritueux: récolte de fonds grâce à la vente du guide Veron des champagnes Partnership with MHCSStudy of all legal, economical and marketing aspects of wine production, through to wine consumptionSeveral meetings with professionals of the wine sector (marketing, export and legal departments)Discovery of the Houses part of the LVMH group in Champagne and CognacExamination of the thesis "The Advertisement of Alcoholic Beverages in the USA: the protection of consumers" in October 2014

    • Burgundy School of Business - BSB

      2014 - 2015
      Advanced Master's Degree in International Wines & Spirits Trade Commerce international

      - Modules in wine strategic marketing, operational marketing, international business, law, etc- Modules in sectorial approach: knowledge of wine-growing regions, of the key figures of the wine sector, study of international markets- Technical modules: viticulture and oenology- Study trips in different wine-growing regions: France and in Italy (Piedmont and Tuscany)- Examination of the thesis "The New Business Models in Champagne" in February 2016

    • Sheffield Hallam University

      2009 - 2013
      LLB Law

      Activities and Societies: Mooting and Debating Society

    • Université Paris-Est Créteil (UPEC)

      2009 - 2013
      Maîtrise en Droit franco-britannique spécialité Droit des affaires Droit

  • Experience

    • Champagne de Castellane

      May 2010 - Sept 2012
      Guide-interpreter and sales assistant

      In addition to my studies (on week-ends and summer holidays), I completed the following missions for the Champagne House de Castellane :- Multilingual tours (French and English)- Wine presentation, service and tasting- VIP client management- Sales, cash and stock management

    • Cabinet BG2A - Bonhomme Goblet associés

      Jun 2013 - Jun 2013
      Legal intern

      Legal research in company law and la bour law - writing of conclusions

    • Champagne de Castellane

      Jul 2013 - Dec 2013
      Guide-interpreter and sales assistant

      In addition to my studies (on week-ends and summer holidays), I completed the following missions for the Champagne House de Castellane :- Multilingual tours (French and English)- Wine presentation, service and tasting- VIP client management- Sales, cash and stock management

    • Champagne Taittinger

      Mar 2014 - Jul 2014
      Legal intern

      - International contracts drafting- Protection of the company's interests- French advertising law (Loi Evin) monitoring- Collaboration with the export and marketing departments on the development of projects in accordance with the strict French advertising law

    • Agence Démosthène

      Sept 2014 - Sept 2014
      Wine fair coordinator

      - Help and advise a diversified clientele- Wine and food pairing guidance

    • Supplay - Intérim et Recrutement

      Jun 2015 - Sept 2015
      Sommelier

      - Wine service during special event dinners

    • Champagne Barons de Rothschild

      Sept 2015 - Feb 2016
      Marketing & sales assistant (intern)

      - Product and packaging development as part of a product launch: co-branding operation with the hotels the Ritz Paris and the Ritz London- Event management: Le Grand Tasting 2015 edition, partnership with la Comédie Française theater, etc.- Taking part in the creation, follow-up and approval of "passes for press" with different suppliers (labelling and packaging)- Development of point of sales advertising products- Creation of fact sheets- Dry matter management- On-site sales promotion operations (at Lavinia's Madeleine store and several Le Repaire de Bacchus stores in Paris)- Sales administration- Legal watch in French advertising law (Loi Evin) Show less

    • Champagne de Venoge SA

      Sept 2016 - Oct 2018
      Assistant Manager Bar, Shop and Hotel

      - Ensure the economic development of a varied wine tourism offer : creation and management of guest rooms "Les Suites du 33" and of a champagne bar / shop, "L'Ecurie" within the grounds of the champagne house- Management and creation of international customer loyalty- Dealing with B2B / B2C / VIP clients of the House during the organisation and the execution of visits and tastings- Public relations : dealing with influenceurs and coordinating the stay of guests from the Comité Champagne- Event management : budgeting and setting up of the structure's hiring capacity with private corporations ; organizing tailor-made dinners for private individuals and corporations ; taking part in the set-up of local annual events (Habits de Lumière, Champagne en Fête) with past welcoming capacity of 2 000 individuals- Sales development of the bar / shop l'Ecurie- Production and development of marketing tools : catalogues and leaflets (champagnes and point of sales advertising products)- Digital marketing : community management on social networks and update of digital platforms and the company's website- Taking part in the production of press releases and editorial content- Involvement in the elaboration of the Bar's champagne and food pairing menu- Service and advice in wine and food pairing- Training and management of extra staff and interns - schedule management- Stock management and supply of provisions (negociation and daily communication with suppliers) Show less

    • Monoprix

      Dec 2018 - Nov 2019
      Assistant Product Manager - beauty private labels

      - Product development of Monoprix's private label ranges (product briefs, packaging and quality control monitoring)- Monitoring of product performances and competitor monitoring (Dunnhumby, IRI, Microstrategy, Sigma)- Management of 10 categories of products (monitoring and negociation with suppliers and AMC central purchasing)- Management of calls for tenders ("massified" products)

    • VALRHONA

      Mar 2020 - May 2021
      Junior Brand Manager

      - Ensure the positioning, the brand platform, the brand speech and the mission of Valrhona towards the Marketing (Product innovation, activation) and Communication team- Take part in the identity overhaul, the graphic and iconographic style overhaul of the Valrhona brand and of 4 of its 8 daughter brands (packaging, sales force tools, media)- Product activation : contribution to 2 launch product plans / creation of 3 recipe booklets- Communication : collaboration with influenceurs / creation of 2 press packs Show less

    • Castel Frères

      Jan 2022 - Dec 2023
      Chargée de projets trade marketing

      L'entreprise Castel Frères, entreprise leader et internationale dans le secteur du vin, embouteille et distribue des vins issus des plus grandes régions viticoles françaises.Cette entreprise familiale commercialise depuis 1949 un large portefeuille de marques de vin parmi les préférées des français : Baron de Lestac, La Villageoise en cuisine, Roche Mazet, Plessis-Duval, Boulaouane, Malesan, ...Mes missions sont les suivantes : Mise en œuvre du plan d'activation opérationnel sur les circuits GMS en utilisant les leviers shoppers (physiques et digitaux) et les leviers circuits de distribution, conformément au plan stratégique validé en amont.Mise en place des opérations thématiques/catégorielles multi-enseignes (ex : Catalina, Mediaperformance, ... ) afin de promouvoir les marques sur les circuits de la GD.Réalisation des bilans des actions et communication aux services concernés.Analyse des données de marché (panels IRI) et conso (données Kantar) des catégories vins (VT, VEff, BABV, rouge, blanc, rosé, 75cl, BIB, Bdx, IGPC...).Gestion avec économie et sens du ROI du budget délégué par les marques.Réalisation sous la supervision de ma responsable et en collaboration avec la DDV et les chefs de marque, les argumentaires/outils d'aide à la vente (book de vente, plaquettes temps forts ...), permettant de mettre en avant les produits (dont innovations) et leurs performances.Développement et achat au meilleur prix de la PLV adaptée aux circuits de la GD.Assurance d'un bon flux d'informations du service Marketing vers les pôles Négo et DDV dans les délais impartis. Show less

    • Rare Champagne

      Jan 2024 - now
      Brand Manager

  • Licenses & Certifications

    • Google Digital Marketing Certification

      Google Ateliers Numériques
      Jul 2021
      View certificate certificate