Meghan Wald

Experience

• 

  UW-Madison Advertising Club

  Sept 2009 - May 2013

  Member

  Member of University of Wisconsin's Advertising Club and participated in events by attending bi-weekly meetings and networking with presenting guests in the advertising, public relations and marketing fields.

• 

  Delta Gamma Fraternity

  Dec 2009 - Jan 2010

  Director of Anchor Splash

  Planned and organized Delta Gamma's annual national philanthropy event, raising $5,000

• 

  UW-Madison Humorology

  Sept 2010 - May 2011

  Participant

  Participated in a student-run nonprofit philanthropic musical comedy show, volunteering over 200 hours and raising $20,000 for One Heartland

• 

  Delta Gamma Fraternity

  Dec 2010 - Dec 2011

  Vice President of Member Education

  Educated 52 new members and 120 active members about fraternity's history and goals, oversight of directors and successfully integrated new members

• 

  The Olympia Media Group

  Jun 2011 - Jan 2012

  Writer for The Odyssey

  Wrote weekly articles for a Greek campus newspaper that serves as a platform for over 3,000 members on the UW campus

• 

  FOX 9-KMSP

  May 2012 - Sept 2012

  Marketing and Promotions Intern

  - Generated advertising spot posting and Nielsen ratings reports to maintain and attract clients- Monitored and edited media clips for spot packages - Collaborated with sales team on NFL Fantasy Football project for a sales presentation to potential clients

• 

  Oakridge Country Club

  May 2012 - Sept 2012

  Server

  Gained customer relations and teamwork skills through taking orders, serving and interacting with club members in a restaurant and banquet setting

• 

  Zipcar

  Aug 2012 - May 2013

  Brand Ambassador

  Conducted forty peer-to-peer presentations per week, generated awareness on campus to promote membership and publicized Zipcar through social media outlets

• 

  Cirrus Fitness

  Jan 2013 - May 2013

  Senior Capstone Project: Traditional Media Leader

  - Establish media objectives and strategy for real, start-up company - Develop traditional media tactical plan and create media plan flow chart - Integrate media with overall campaign and present results to Cirrus Fitness management team

• 

  KELLY SCOTT MADISON

  May 2013 - Jul 2016

  - Develop and execute innovative digital media plans across eight brands and verticals- Demonstrate in-depth understanding of digital landscape by incorporating cross-channel tactics, including display, mobile, video, social and search- Boost campaign performance through data analysis and optimization of programmatic and social platforms- Strengthen client relationships by serving as point of contact for agency across accounts- Foster team development and productivity through management of Digital Strategist and Associate Digital Strategist across account strategy and campaign execution Show less - Collaborated on development of digital media strategic and tactical recommendations through research, RFP and partner selection, and client approval process- Formulated programmatic display and video strategy as member of Kelly Scott Madison's internal trading desk team- Guided Associate Strategist in campaign execution process through account set-up, AdOps, optimizations, reporting, billing and campaign insights• Coordinate the trafficking of digital media creative assets between agencies, publishers and technology providers in the areas of display and video campaigns • Utilize multiple tools - Marin, Sizmek, Signal, Adwords, Bing, Yahoo Gemini - to pull reporting and develop client-ready dashboards Show less

  • Senior Strategist, Digital

    Oct 2015 - Jul 2016

  • Strategist, Digital

    Sept 2014 - Nov 2015

  • Associate Digital Media Strategist

    May 2013 - Sept 2014
• 

  Horizon Media

  Aug 2016 - Jan 2025

  Client: The Hershey CompanyLead campaign strategy and activation across a fully integrated investment team, planning digital and video channels for 25 brands under The Hershey Company portfolio. Responsible for diverse channels/tactics, including: Online video, Streaming TV, Social, Linear TV, YouTube and Digital Out of Home. Develop programmatic strategy, targeting and measurement approach across national, branding and retail programs (Walmart, Target, Amazon, Kroger). The Hershey Company The Hershey Company, Chobani, Essentia Water, Benjamin Moore

  • VP, Integrated Investment

    Jul 2024 - Jan 2025

  • VP, Digital

    Jun 2022 - Jul 2024

  • Digital Director

    Dec 2020 - Jun 2022

  • Digital Associate Director

    Oct 2018 - Dec 2020

  • Digital Media Supervisor

    Aug 2016 - Oct 2018
• 

  Ogury

  Jan 2025 - now

  Sales Director