Giulia Quaglia

Experience

• 

  Orsi Serramenti S.a.s.

  Jun 2012 - Jun 2012

  Intern

  Administrative office assistant, payroll compilation, accounting maintenance and archiving activities

• 

  Allianz Italia

  Jun 2013 - Jun 2013

  Intern

  Front office: customer relationshipBack office: customer file managing and archiving activity

• 

  Fruit Project S.r.l.

  May 2016 - now

  Co-Founder and Adviser

  Founding activities; Market researches to identify the target and the client’s journey; Creation of the business plan and implementing the marketing strategies: internet site creation and improvement, management of social media accounts (Facebook and Instagram), collaboration with local influencers and clients to create crossed marketing opportunities.

• 

  PwC Italy

  Mar 2018 - Jul 2018

  Mentorship program

  A six months program consisting in coaching about career and future opportunities - in collaboration with Fondazione Rui

• 

  Starhotels S.p.A.

  Jun 2018 - Aug 2018

  Human Resources Summer Intern

  Assisted with recruitment;Coordinated and participated in interviews;Assisted and developed training programs;Helped with administrative and payroll procedures;Personally created and implemented benefit scheme adopted by the company.

• 

  Convertize - AB Testing & CRO Agency

  Feb 2019 - Jul 2019

  Online Acquisition Marketing Intern

  Responsible of native advertising campaigns on different platforms (Taboola, AdUp, Zemanta): Analysis and optimisation based on weekly, monthly and yearly trends; Implementing and testing new creative ads. Creation and analysis of new landing pages for A/B testing.

• 

  Iqvia

  Jan 2020 - now

  Provide marketing support to the marketing and business line teams in the EMEA region, which includes over 50 countries.Create omnichannel marketing campaign and executing them to ensure successful positioning of IQVIA brand, its solution to both existing clients and new audiences and/or prospects, along with the creation of Go-to-Market materials available to drive insightful discussions.Support the coordination of external agencies working to develop marketing materials for IQVIA. Collaborate with internal teams to create landing pages and optimize user experienceMeasure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs), through dashboard development and Salesforce reports.Plan and execute corporate events (roadshows, webinars, small thematic events) in a virtual and in-person format. Show less Managing external communication: Responsible for social media content creation and analysis (Twitter, LinkedIn, YouTube); outreach campaigns and quarterly newsletter management; Directly managing events such as webinars; Implementing company database on Salesforce and lead analysis.Managing internal communication: company app contents creation and fortnightly newsletter management, with gamification activities and focus group session for improvement.Collaborating with other teams for the creation and promotion of Go-To-Market materials such as whitepaper and factsheet, to improve IQVIA brand awareness. Show less

  • Associate Manager, Marketing and Communications

    Oct 2023 - now

  • EMEA Marketing Associate

    May 2022 - Dec 2023

  • Marketing Coordinator

    Jan 2021 - May 2022

  • Marketing Specialist

    Jan 2020 - Jan 2021