
Baris YESIL
Trade Marketing Executive

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About me
Deputy General Manager - Marketing&Sales
Education

Yunus Emre Anatolian High School
1989 - 1996SOCIAL SCIENCES
Dokuz Eylül Üniversitesi
1996 - 2001Faculty of Business Administration , Department of International Relations
Istanbul Bilgi University
2017 - 2018Master of Business Administration - MBA Business/Commerce, General 3.94 / 4
Experience

Yaşar Birleşik Pazarlama
Nov 2002 - Nov 2003Trade Marketing ExecutiveReporting to Trade Marketing Manager, Responsible for PINAR Meat&Dairy Company products; monitored all trade marketing activities throughout Turkey.

Pınar Su ve İçecek
Nov 2003 - Mar 2007Export & Internal Sales Team LeaderCoordinated all export transactions and agreements to more than 15 countries. Established export policies and pricing principles of the company. Achieved to maximize export turnover and increase the number of export customers. Reporting to GM for export for PET and PC, as to Director of Sales internal sales process for national K/A’s for PET.

DYO
Mar 2007 - Jun 2008Key Account ManagerReporting directly to the Presidency of Paint Group of Yaşar Holding and CM, Responsible for establishing K/A sales channel in Romania specially including setting B2B marketing system.

Viking Kağıt ve Selüloz A.Ş
Jun 2008 - Feb 2012Sales DirectorReporting directly to GM and ind. Board of Directors, managed&reorganised all sales and trade marketing processes and responsible for achievement general sales targets as well as direct responsibility for also marketing activities of the company as Marketing Director between November 2008 and August 2009.

MOOVA Gıda San. ve Tic. A.Ş.
Mar 2012 - Jun 2013Sales DirectorReporting to CEO and Chairman of Board; responsible for managing all sales processes and organization as Head of Sales, including all sales channels ; managed and led all trade marketing activities of sales process in greenfield investment.

Sofidel S.p.A.
Apr 2014 - May 2019Country Sales ManagerReporting to the HQ in Italy, responsible for managing all marketing&sales processes and organization as Head of Marketing&Sales in Turkey and ME, including all sales channels (brands and PL) and export activities ; managing and leading all trade marketing activities of sales process.

PwC Turkey
Jul 2020 - Feb 2022Senior Advisor / SME - Customer Sales Operations Practice - Management ConsultingSubject Matter Expert for Management Consulting at PwC Turkey. Taking an active role in the market development for the practice; working closely with the Consulting Team Leadership for Business Development and Delivery of the engagements - leveraging decades long experience in the CPG / FMCG Sales within Turkey, Continental Europe and the US.

Polipa Plastic Packaging
Feb 2022 - nowDeputy General Manager - Marketing&Sales
Licenses & Certifications

Yasar Holding Management Trainee Program
Yaşar HoldingSept 2003
Languages
- enEnglish
- deDeutsch
- roRomana
- frFrançais
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