Ryan Campbell

Experience

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  Victoria American English

  Aug 2005 - Jul 2006

  ESL Teacher

  Victoria American School is an ESL-based, full-day immersion program for pre-school children. Victoria offers their own curriculum designed by leading ESL experts, and allows children to learn English through play and class time. As an ESL teacher for Victoria, I was responsible for creating dynamic lesson plans which included core competencies as well as fun activities to make the material come to life for young learners. My role was more like a resource teacher, as I had three separate pre-school classes and traveled between classrooms each day. Working for Victoria was a challenging and very rewarding experience. This was my first time working with such young learners, and it was a personal challenge for me to find ways to engage and inspire my students. I truly enjoyed the controlled chaos of the classroom. Show less

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  American Magazine Center

  Sept 2006 - Jun 2013

  Senior Editor

  American Magazine Center (AMC) is a complete ESL-training and development company. Primarily, AMC develops, creates, and teaches various ESL-based teaching materials through print, multimedia, and online content. Furthermore, AMC owns and operates a ESL school chain found throughout Taiwan and China's Fujian province. As a Senior Editor for AMC, my main role was to write and edit ESL materials. These ranged from testing, textbooks,to audio-visual scripts. I was also responsible for attending weekly project meetings and to keep my Chief Editor up to date on project and freelancer timelines. I also spent a considerable amount of time keeping our department on top of current ESL trends to assist with designing and producing the best materials for our markets. During my time with AMC, I played an instrumental role in creating a series of young readers books, centered on common ESL learning themes, as well as adding value through moral learning and outcomes. The series of six books included activities, animated video components, and audio files to add value to consumer. AMC was a fast-paced work environment. I enjoyed the hustle and bustle of being organized and meeting my deadlines. Furthermore, I had the great opportunity to work with a team of highly creative people and some truly original materials were created from this process. Show less

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  NANAIMO, BRITISH

  Apr 2008 - Jun 2009

  Mags BC

  Formerly known as the BC Association of Magazine Publishers, the Magazine Association of BC represents, connects and promotes the BC magazine industry by uniting the talent, knowledge and skills of its publishers, editors, writers, graphic artists, salespeople and others in the industry. BC magazines foster award-winning talent and represent some of the best periodicals published in Canada. Mags BC membership is made up of a wide variety of magazines, from small to large, literary to lifestyle and leisure, arts and culture, news, business, and special interest magazines.I was employed as a freelance travel writer with emphasis on 'staycations' and local tourism. Performed in-depth interviews and reviews of various hotels, restaurants and other points of interest within the local area. Also responsible for taking photos featured alongside articles.I first moved to Vancouver Island because I wanted to live in a different part of Canada, far removed from where I grew up. The Island didn't disappoint and neither did working for Mags BC. The assignments took me all over Vancouver Island and I got to know the lay of the land through the articles I was writing. What could be better than combining travel and work together? Show less

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  Indigo

  Jul 2008 - Jul 2009

  Customer Service Team Lead

  Chapters-Indigo is Canada's largest retailer of books and lifestyle products. As a Head of Customer Service, my main responsibilities were to add joy to each customer's experience. To facilitate adding joy, it meant processing sales, returns, and exchanges, answering customer questions, managing customer relations, and processing online/in-store orders. I was also responsible for training and team building within the customer service department, as well as preparing daily financial reporting statements for head office.Part of the a Chapters-Indigo associate's job is to encourage repeat business through promoting a customer loyalty program. Customers pay a yearly fee in exchange for a discount. My task was to increase our percentage of sales from 1.5% to the company-wide standard of 3%. I developed an in-store competition, and interviewed each front-end employee to assess individual strengths and weaknesses, and to provide coaching to improve their percentages. The contest included a leader board and various prizes for daily, weekly, and overall best improved sales. The team exceeded our goal and increased our loyalty program sales percentage to 5%. Chapters was an excellent work environment. It brought together my personal love affair with books, included a great team to work with, and all day long I got to discuss books with people! Show less

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  Columbia English Taiwan

  Nov 2009 - Aug 2010

  ESL Teacher

  Columbia English Language Program is one of Taiwan's most well-regarded ESL school chains. CELP has locations throughout Taipei City and other Taiwanese cities. They mainly focus on elementary school children with ESL programs that help students after regular class hours.As an ESL teacher with Columbia, I was responsible for teaching CELP's materials through engaging classroom activities and lessons. The materials were intensive and accumulative, so it was difficult to cram it all into a few hours per week. However, the students were bright and eager so this made it fun and easier to teach the material than expected. During my time with Columbia, I created an extra credit program to encourage reading. It was a reading passport, and students who participated could receive rewards for reading a certain number of books. My idea caught the attention of the curriculum coordinator and my idea was adopted company wide. Furthermore, I was asked to create an entire component for the summer program. I was given carte blanche and came up with several fun activities and projects to apply the language being learned. Columbia was a great employer. They really appreciated teachers who were willing to go the extra mile to help their students, and recognized individual contribution. I had the opportunity to work with some very dedicated teachers which made for a productive and energetic work environment. Show less

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  Vision International

  Jul 2010 - Feb 2012

  Freelance writer

  Vision is Taiwan's only publisher which specializes in English-language travel books and magazines.Vision's publications not only provide vital information for tourists and businessmen, they also serve as a bridge linking the travel industries of Taiwan with the rest of the world.I was employed as a Freelance Writer with Vision. I was given a monthly assignment, which involved an interview, research, and photos. Topics were related to travel, but included landmarks, historical significance, festivals, pop culture, fashion trends, food, arts and culture, and things to do.Working for Vision allowed me a lot of creative freedom as the tone of the article was entirely up to the writer. This role also allowed me access to some very interesting and notable people and places around Taiwan. Show less

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  ATMOS Marketing - Division of Northern

  Apr 2016 - Sept 2017

  Freelance Writer

  ATMOS is an award winning, full service digital marketing agency based in London & Toronto, Ontario. ATMOS is a place where vision and execution come together in a digital space. We're more than an agency - we're a family of strategic thinkers, idea generators, digital gurus and problem solvers. We love what we do, and it shows in our clients’ success!

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  Indigo

  Nov 2016 - Nov 2017

  Task Force

  The tasking role meant being flexible, timely, and being an effective problem solver. Taskers are responsible for receiving, unpacking, and merchandising all product, before and after store hours. Taskers get their work out in their role, but play a vital role to the overall success of Indigo's business by providing the products customers want and displaying these products to the high merch standards they've come to expect from Indigo. My time as an Indigo tasker was nothing short of fantastic. I had a great team to work with, and team leaders who provided support and coaching whenever they were asked. The fast pace and tremendous individuals added up to a great working environment where the impact of your hard work could be seen each and every day. Show less

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  Branton

  Oct 2017 - Mar 2021

  +Key Functions+* Plan, develop, and execute digital campaigns for SME and national clients* Review and analyze campaign performance to provide recommendations to further optimize client campaigns* Manage, coordinate, and communicate challenges and opportunities between client and cross-functional creative team* Present digital campaign proposals and campaign performance results to clients and leadership team* Regularly review industry news and trending topics to stay up-to-date on best practices and processes* Plan and develop media buy plans based on client objectives and best-fit marketing mix* Plan and create digital content including articles, whitepapers, webinars, and moreProficiency in : Facebook, Instagram Ads/Business Manager LinkedIn Campaign Manager platform Twitter Ads Google Ads, Bing Ads, and Adobe Advertising Cloud Google Analytics, Adobe AnalyticsExperienced with: Salesforce Shopify Show less

  • Brand Quality Assurance and Communication Specialist

    Dec 2019 - Mar 2021

  • Digital + Content Marketing Specialist

    Oct 2017 - Mar 2021
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  Tbk Creative

  Jun 2021 - Jan 2022

  Intermediate Digital Specialist

  Responsible for: * Planning, implementing, and reporting on digital advertising campaigns, Search Engine Optimization (SEO), email campaigns, content creation, and more. * Researching keywords and writing engaging ad copy for pay-per-click advertising campaigns* Analyzing client campaign and website data to provide insight, strategy, and continual optimizations to help clients reach KPIs and achieve business goals. * Setting up and managing Google AdWords, social advertising, and programmatic advertising campaigns* Setting up and managing web analytics and event tracking (e.g., Google Analytics, Google Tag Manager)* Setting up and managing social media pages and ad accounts* Developing content marketing strategies that align and elevate client brands using industry best practices* Conducting social listening and social media audits to ensure best outcomes for clients* Coordinating daily with account representatives to develop and maintain strong relationships with clients* Participating regularly in client meetings to discuss current programs, providing insights and recommendations for improvements Show less

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  SearchKings®

  Apr 2022 - Aug 2023

  Account Manager

  * Build, manage, & optimize Google Ads accounts* Ensuring that all deliverables are presented on time and of a high quality* Use Google Analytics and Google Ads Editor on a daily basis* Writing powerful ad copy and testing A/B variants to ensure clients are competitive in their market* Monitor and maintain client budgets on an ongoing basis* Regularly communicate with clients, discussing account performance and strategy* Ongoing account analysis to draw conclusions from data and create summary reports* Provide a summary of analysis to inform data-driven decisions and constantly improve campaignperformance to maximize ROI Show less

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  Keyframe Communications

  Nov 2023 - now

  Account Director