
George Istrate
Managing Partner / Owner

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About me
General Manager at Asociatia Medicover and Sustainability Lead, Medicover Diagnostics, South Eastern Europe. Nominated in Top 100 Humans of Good in 2020. Nominated in Top 100 Young Managers in 2014.
Education

Roffey Park Institute - Sussex, United Kingdom
2013 - 2014Emerging Leader Program Leadership and ManagementProgram under direct supervision of and validated by the University of Sussex - UK

Colegiul Dobrogean "Spiru Haret" din Tulcea
1995 - 1999Bachelor of Science (BS) Mathematics & Physics
Universitatea Româno-Americană din București
2001 - 2005Bachelor of International Economic Relations Economics
Universitatea Româno-Americană din București
2008 - 2010Master Financial - Banking Management
Universitatea „Spiru Haret” din București
2023 - 2026Bachelor's degree PSYCHOLOGY
Universitatea din București
1999 - 2003Bachelor of Science Mathematics
CMI Business School
2024 - 2025Master's degree Master's in Corporate Social Responsibility and Sustainability
Experience

REDO SRL
Jun 2002 - Feb 2009Managing Partner / Owner
PRORED - Gandi Consulta
May 2005 - Feb 2017Managing Partner / OwnerThe company delivers project based management, sales and IT consultancy to small and medium companies in Romania.

Allianz Tiriac
Mar 2006 - Jun 2007Underwriter
Mar 2007 - Jun 2007Insurances Inspector
Mar 2006 - Feb 2007

Astra Uniqa Asigurari SA
Jul 2007 - Apr 2008Agency Director
Medicover - Grupul European Dedicat Sanatatii Tale
Apr 2008 - Oct 2016- Coordinating the regional sales force of the company and leading the regional sales team to meet goals and objectives;- Accomplishing regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling and disciplining employees; - Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; implementing change;- Establishing sales and retention objectives by creating a sales plan and quota for each sales representative;- Maintaining and expanding customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities;- Recommending product lines by identifying new product opportunities; tracking competitors;- Maintaining and updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks;- Accomplishing sales and organization mission by completing related results as needed;- Reporting directly to the Commercial Director of the company;- Working with the Commercial Director in order to achieve the company sales goals; working with the Business Development Director in order to develop the regional sales business according to the company development strategies. Show less - handling half of the most important accounts in the organization and developing a good working relationship with customers in order to enhance customer satisfaction and customer retention;- analyzing and determining the most important account in an organization at any time;- determining the most crucial needs of the key customers and carrying them out to ensure that they receive first-class customer care and service;- coming up with a strategy to manage the account and setting objectives about the account management;- interacting and communicating with the client on a regular basis to determine changing needs and preferences;- carrying out continuous market analysis and research on the dynamics of the account;- coming up with a customized health package and pricing structure for the client;- managing conflict and coming up with effective negotiation and sales strategies;- conducting account reviews;- working with every support department inside the company, in order to satisfy customer's needs. Show less - identifying business opportunities by seeking prospects and evaluating their position in the industry; researching and analyzing sales options;- selling products by establishing contact and developing relationships with prospects; recommending solutions based on the customers needs;- maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities;- identifying product improvements or new products by remaining current on industry trends, market activities, and competitors;- preparing reports by collecting, analyzing and summarizing information;- maintaining quality service by establishing and enforcing organization standards;- contributing to team effort by accomplishing related results as needed. Show less
Regional Sales Manager (Team Manager)
Jan 2012 - Oct 2016Key Account Manager
Jan 2011 - Dec 2011Senior Sales Manager
Apr 2008 - Dec 2010

Medicover
Aug 2014 - now- Creating happiness and engagement for the participants in Medicover Running Club;- Coaching the members of the Club on a periodical basis;- Participating together with the team at running and charity events, such as Bucharest International Marathon, Casiopeea, Revers Cross by BGS, Wings for Life World Run, Bucharest International Half-Marathon, The Swedish Medicover - Skanska Cros, The Corporate Cros in Bucharest.
Sustainability Lead, Medicover Diagnostics, South Eastern Europe
Jul 2025 - nowCo Founder & Trainer for Medicover Runners in Romania
Aug 2014 - now

Asociatia Medicover
Nov 2016 - nowGeneral Manager- overall management of the organization, including strategy, development, human resources, financial, operations etc.- implementing the largest and most interactive sports online platform in Romania, dedicated to teachers and their students - www.fitschool.ro- implementing the largest diabetes type 2 prevention program in Romania, "inCerc" (www.in-cerc.ro), with focus on screening the state of health of more than 12,000 fifth grade children from two major cities in Romania (Ploiesti and Cluj - Napoca) and coach more than 3,000 children for having a better lifestyle. - bringing colleagues throughout the entire Medicover Group in Romania to work together and create a better future for children that need our support. Show less

George Istrate
Nov 2017 - nowCertified Corporate Wellness SpecialistCertified by Corporate Health and Wellness Association from US, providing specialized Corporate Wellness Programs to companies in Romania.

Synevo Romania
Dec 2023 - nowCorporate Social Responsibility Manager
Licenses & Certifications
- View certificate

Higher Education Webinar
APA PublishingSept 2024
Languages
- enEnglish
- spSpanish
- frFrench
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