Alaina Pattillo

Experience

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  Vantage Strategy Consulting

  Oct 2009 - Jul 2010

  Social Marketing Analyst

  • Directed social marketing initiatives for clients including the Palms Casino Resort in Las Vegas. Optimized client’s online presence through website analysis and Search Engine Optimization (SEO) management.• Managed advertisement placement and tracked online marketing campaigns through Google AdWords, adjusting for maximum client ROI and maintaining click vs budget balance.

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  Media Star Promotions

  Feb 2011 - Aug 2011

  Event Manager

  • Led traveling team of 20 professionals, responsible for designing venue footprints, production, operations, sales and logistics. Sales funnels and UX design resulted in consistently exceeding 10% business development and customer outreach goal.• Designed and implemented training programs for every operational vertical for venue-based events. Proper training directly resulted in 0% inventory and cash loss.

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  T Rose International Management Group Inc.

  Nov 2011 - Dec 2012

  Bridal Show Producer

  • Managed and negotiated all vendor contracts and relationships pre and post bridal shows. Directed “day-of” operations by designing the venue space, managing staff, and ensuring a seamless customer experience and flow between show segments. • Promoted T Rose Bridal Shows and participating vendors across 4 states via several social media outlets and Google AdWords. Employed market analysis to tailor advertisements to a select customer demographic.

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  Swiss Post Solutions, Inc.

  Jun 2012 - Sept 2013

  Hospitality Coordinator

  • Responsible for the requirements gathering, planning, production and execution of executive level events averaging 15 per week. • Built caterer relationships to effectively select custom menus per event, logistics, and staffing. Catering logistics averaged $12K per week across unique vendors and events.

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  The Best of Luck Candy & Ice Cream

  Nov 2013 - Nov 2014

  General Manager

  • Accountable for the general management and operation of an innovative vintage candy and ice cream storefront in Baltimore’s tourist-centric Inner Harbor, serving over 350 customers daily, employing 26 personnel, and conducting an average $1,750/day in sales.• Maintained a 150-line item inventory valued at over $20K, managing up to 10 deliveries/week and precisely executed over $.27M in operational costs, and material management.• Marketing and sales efforts developed business with local vendors and venues such as Taharka Brothers Ice Cream Co. and Maryland Live Casino Poker Room.• Implemented lean methodologies into reoccurring processes, to include shift planning, inventory control, and standard operating procedures. Human Resources training initiative significantly reduced the turnover rate to less than 4%. Show less

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  Saltwater Fitness

  Jan 2015 - Jan 2017

  Owner/Trainer

  • Bootstrapped a successful and locally recognized brand in alternative fitness, serving the Charleston area. • Responsible for financial performance, strategic marketing, capital expenses and operations. Developed corporate partnerships in addition to private clientele exceeding annual growth projections in the 2nd quarter.• Shuttered Saltwater Fitness after successfully achieving solvency.

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  ReFORM Studios LLC

  Aug 2016 - Dec 2016

  Trainer

  • Conducting personal assessments to determine clients physical abilities, limitations and muscular deficiencies• Working with private and semi-private clients of differing physical abilities and offering progressive or regressive options for an individualized and seamless training session. • Helping clients set 30 day goals and conducting reassessment and goal setting meetings every 30 days; as well as acknowledging and finding a better option for any goals not achieved. • Creating and implementing 30 minute workouts that assist in reaching individuals goals, even in a small group setting, while promoting a positive environment for change. Show less

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  Brainerd Communications

  Jan 2017 - Jul 2019

  Senior Director of Operations

  • Created, planned, and executed year-long event schedules for a subsidiary and two Community Association Institute chapters in Hudson Valley, NY and South Carolina. • Directly responsible for the operation of more than 50 events per year; including venue research and contracts, marketing, content, registration, training, production, and post-event debriefs.• Business development and upselling efforts for new and existing clients, including advertising, content and sponsorships, exceeded annual sales growth projections by 25%. Show less

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  BabyQuip

  Apr 2019 - Apr 2020

  Independent Quality Provider

  • Bootstrapped independent BabyQuip operations achieving solvency in the 1st quarter and a 23% profit margin.• Brokered a corporate partnership with the FantaSea Resorts, 3 timeshare resort hotels in Atlantic City, to be the premier provider for owners and guests, expanding the BabyQuip footprint in South Jersey. • Led South Jersey in 2019 with 100% 5-Star reviews and 41 reservations through operations and logistics excellence with a 0% inventory loss and 100% order fulfillment.

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  TerraGood

  Jul 2019 - Sept 2022

  Founding CEO

  • Strategically focused on driving volunteerism and local business engagement. Provide executive leadership and strategic direction, bootstrapping seed capital.• Responsible for financial performance including forecasting, strategic marketing plans, security, capital expenses, and aligning operations and development through lean methodologies.• Successfully deployed early beta product in South Jersey and iterating development through quantitative and qualitative validated learning techniques Show less

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  Greater Bentonville Area Chamber of Commerce

  Aug 2022 - Oct 2022

  Event Logistics

  • Leading event design and budget to procure rentals and entertainment ensuring theme and image cohesion across 5 local venues while maximizing distinct venue/summit topics.• Expertly managing a bifurcated budget strategy to maximize local business through the Greater Bentonville Chamber of Commerce while minimizing non-local vendors without sacrificing summit quality.• Orchestrating more than 30 vendors’ planning, installs, and setup during the multi-day event with a team of volunteers, ensuring the feel and attendee experience exceeds expectations. Show less

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  Plug and Play Tech Center

  Nov 2022 - now

  Program Manager
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  Women+ in Technology of Northwest Arkansas

  Feb 2024 - now

  Event & Logistics Board