Lorena Martinez Holguin

Experience

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  Telecafé

  Feb 2003 - Sept 2008

  Reporter, Actress and Presenter

  - Television reporter, Magazine "De todo un poco".- Acatel program in agreement with the regional channel Telecafé. - Television Actress, Serial “Cuando llega la noche”, Acatel program broadcast by Telecafé. -Presenter of the Newscast of the Departmental Assembly of Caldas Departmental Assembly-Acatel-Telecafé

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  Universidad de Manizales

  Feb 2008 - Nov 2008

  University monitor

  - Ensured that television equipment was in good condition and ready for use.- Assisted in the production of television programs, including recording, editing, and post-production.- Conducted research tasks to assist in the preparation of scripts and the selection of relevant topics for programs.- Assisted in the programming of content and management of schedules for guests and talent.- Worked on the promotion and dissemination of television programs, including the preparation of press releases and social media posts.- Coordinated logistics for the recording of programs, including managing space and equipment reservations.- Conducted interviews and reports for television programs, ensuring that quality standards were met.- Assisted in the live direction and production of television programs, coordinating timing and content.- Conducted maintenance and organization tasks for the television studio.- Provided support in the training and coaching of students and staff in production and recording techniques for programs. Show less

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  Universidad de Manizales

  Jul 2009 - Dec 2009

  Unidiario Monitor

  - As a designer for the university newspaper, I was responsible for creating the layout and design of the print and online versions of the publication.- I collaborated with writers and editors to ensure that the visual presentation of articles and features matched the content and tone of the newspaper.- I produced graphics, charts, and infographics to enhance the storytelling and information delivery of articles.- I managed the printing process and worked with external vendors to ensure the quality and timely delivery of the newspaper.- I oversaw the digital production of the newspaper, including formatting articles for online publication, designing the website, and managing social media accounts.- I maintained the style guide for the newspaper and ensured consistency in design and branding across all platforms.- I trained and supervised a team of graphic designers and interns, delegating tasks and providing guidance and feedback.- I attended editorial meetings and contributed to discussions on content, design, and production.- I remained up-to-date on industry trends and innovations in design, incorporating new techniques and technologies into the newspaper's design as appropriate. Show less

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  Universidad Católica de Manizales

  Feb 2010 - Dec 2013

  - I was responsible for creating and implementing the university's communication strategy, including managing media relations and overseeing the production of press releases and other materials.- I worked closely with faculty, staff, and students to identify newsworthy stories and to promote the university's achievements and initiatives.- I coordinated interviews and media appearances for university officials, faculty, and students, and provided media training as needed.- I monitored news coverage of the university and prepared reports for senior leadership.- I managed the university's social media accounts, developing content and engaging with followers to increase visibility and engagement.- I organized and promoted events, including press conferences, media briefings, and campus visits by journalists and other influencers.- I maintained relationships with local and national media outlets, including journalists, editors, and producers, to ensure accurate and positive coverage of the university.In summary, as the university's press chief, I was responsible for developing and executing a comprehensive communication plan that effectively promoted the institution's mission and accomplishments to a broad audience through various media channels. Show less - Internal and external ID card management for the entire University community, consisting of over 3000 people.- Ensured that radio and television equipment was in good condition and ready for use.- Assisted in the production of radio and television programs, including recording, editing, and post-production.- Conducted research tasks to assist in script preparation and selection of relevant topics for programs.- Assisted in content programming and schedule management for guests and talents.- Worked on promotion and dissemination of radio and television programs, including creating press releases and social media posts.- Coordinated logistics for program recordings, including managing space and equipment reservations.- Conducted interviews and reports for radio and television programs, ensuring quality standards were met.- Assisted in live directing and production of radio and television programs, coordinating timing and content.- Performed maintenance and organization tasks for the radio and television studio.- Provided support in training and coaching students and staff in production and recording techniques for programs. Show less

  • Press officer

    Aug 2012 - Dec 2013

  • Assistant in the Radio and Television Studio

    Feb 2010 - Aug 2012
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  AuPairCare Live-In Childcare

  Jan 2014 - Feb 2016

  Aupair

  - Take care of children: I was responsible for caring for and supervising the host family's children, ensuring that they were safe and well taken care of at all times.- Prepare meals and perform light housework: I assisted with meal preparation and performed light housework, such as washing dishes or making the children's bed.- Help with homework: I provided assistance with schoolwork and exam preparation whenever necessary.- Participate in leisure activities: I organized and participated in leisure and recreational activities for the children, such as playing in the park or doing crafts at home.- Practice language: As part of my cultural exchange experience, I conversed with and helped the children with English, while also practicing my Spanish.- Travel with the family: I accompanied the family on short and long trips, providing support at all times.- Maintain my room and belongings: I made sure to keep my room and belongings tidy and clean.- Communicate with parents: I maintained constant and effective communication with the children's parents, informing them about their care and well-being.- Learn about culture and life in the host family: I learned about the local culture and daily life in the host family, and shared my own customs and traditions.In summary, as an Au Pair, I had the responsibility of caring for and supporting the host family's children, while learning about their culture and sharing my own experience. Show less

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  Capsula.co

  Aug 2016 - Mar 2021

  Business executive

  As a sales executive, I had the following responsibilities:1. Sales strategy development: I was responsible for developing effective sales strategies to achieve the company's sales objectives.2. Identification and prospecting of new clients: I actively sought out new clients and business opportunities for the company, establishing relationships and closing commercial deals.3. Maintenance of relationships with existing clients: I was responsible for maintaining strong relationships with current clients, understanding their needs and ensuring their satisfaction with the company's products and services.4. Market analysis: I conducted market and consumer behavior analysis, which allowed me to better understand customers and adapt our sales strategies.5. Report and presentation preparation: I was in charge of preparing reports and presentations on sales activities and results, to present them to the company's management.6. Coordination with other departments: I worked collaboratively with other departments in the company, such as marketing and production, to ensure our sales strategies were aligned with the company's capabilities and market needs.7. Negotiation and contract closure: I was responsible for negotiating and closing contracts with clients and suppliers, ensuring that the terms and conditions were favorable for the company.8. Personnel training: I trained the sales team in effective sales strategies and techniques, and helped in their professional development.In summary, as a sales executive, I had the responsibility of leading sales strategies and developing strong relationships with clients, in order to ensure the commercial success of the company. Show less

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  Cidenet

  Mar 2017 - Aug 2023

  I am responsible for leading the digital marketing strategy and execution of the company, ensuring that the brand has a strong and effective online presence. Some of my main objectives are: 1. Strategy and planning: As a digital marketing leader, I am responsible for creating and executing digital marketing strategies that align with the overall goals of the organization. This includes planning online marketing campaigns, identifying appropriate marketing channels and tactics, defining KPIs, and measuring performance. 2. Team management: As a digital marketing expert, I lead and manage the digital marketing team, ensuring that team members have the necessary skills and resources to perform their work effectively. 3. User experience optimization: As a digital marketing leader, I work closely with the Communications team to optimize the user experience online, ensuring that users have a pleasant and easy-to-use experience on all online platforms, primarily on the website. 4. Data analysis: As a digital marketing leader, I use analytical tools to measure and analyze the performance of digital marketing campaigns, identifying areas for improvement and growth opportunities. 5. Budget management: I am responsible for managing the budget allocated for digital marketing, ensuring that it is used effectively and maximizing return on investment. 6. Telemarketing: As a leader in Digital Management of the Telemarketing team, it is my responsibility to motivate the team and manage their performance, overseeing key performance metrics. Our goal is to obtain business opportunities for the Commercial area through the generation of qualified leads through different strategies and channels. Show less As a Communications Analyst, I accomplished the following objectives:1. Market research and industry analysis: As a Communications Analyst, I conducted research on competition, market, and industry to help the company make more informed decisions about its communication strategy.2. Media monitoring and analysis: As a Community Manager, I monitored media to detect any mention of the company, its brand or products, and analyze how the company is being perceived in the media.3. Development and execution of communication campaigns: I worked with other members of the communications team to develop and execute effective external communication campaigns, using various communication channels such as social media, email, advertising, among others.4. Creation and editing of content: As a Community Manager, I was responsible for creating content for different communication channels such as social media (LinkedIn, YouTube, Instagram, and Facebook), blogs, and websites. I produced content such as posts, videos, reels, and stories.5. Online reputation management: I was responsible for managing the online reputation of the company, monitoring social media and other online channels to detect negative comments or criticism, and developing strategies to respond to them effectively.6. Evaluation of the effectiveness of communication strategies: As a Communications Analyst, I evaluated the effectiveness of communication strategies, measuring and analyzing the impact of campaigns and return on investment, and proposing improvements and adjustments as necessary.7. Internal communications: My function was to ensure that all members of the company were informed and updated on the latest news, policies, and events of the company. Show less As a Sales Executive, I had the following responsibilities:1. Sales strategy development: I was responsible for developing effective sales strategies to achieve the company's sales objectives.2. Identification and prospecting of new clients: I actively searched for new clients and business opportunities for the company, establishing relationships and closing business deals.3. Market analysis: I conducted market analysis and consumer behavior analysis, which allowed me to better understand our customers and adapt our sales strategies accordingly.4. Report and presentation preparation: I was in charge of preparing reports and presentations on sales activities and results obtained, to present them to the company's management.5. Coordination with other departments: I collaborated with other departments of the company, such as marketing and production, to ensure that our sales strategies were aligned with the company's capabilities and market needs.6. Negotiation and contract closure: I was responsible for negotiating and closing contracts with clients and suppliers, ensuring that the terms and conditions were favorable for the company.7. Staff training: I trained the sales team on effective sales strategies and techniques, and helped them in their professional development.In summary, as a sales executive, I had the responsibility of leading sales strategies and developing strong relationships with customers, in order to ensure the company's commercial success. Show less

  • Digital Marketing Leader

    Feb 2022 - Aug 2023

  • Analista de comunicaciones

    Sept 2018 - Feb 2022

  • Business executive

    Mar 2017 - Sept 2018
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  Dolce Epifanía

  Feb 2020 - Feb 2023

  Founder of Dolce Epifanía Bakery

  - I planned and organized the inventory of necessary products for the bakery's products.- I supervised and coordinated the preparation of products, ensuring their quality and presentation.- I was responsible for customer service, ensuring that all requests and needs were addressed in a timely and effective manner.- I established and maintained relationships with suppliers, seeking the best options in terms of quality and price.- I prepared financial and administrative reports, including sales records, costs, and expenses of the bakery.- I was responsible for human resources management, including hiring, training, and supervising staff.- I designed and implemented marketing and advertising strategies to attract new customers and retain existing ones.- I ensured compliance with legal and regulatory requirements applicable to the operation of the bakery.- I monitored the bakery's performance in terms of sales, costs, and profitability, making adjustments and improvements when necessary.- I participated in fairs and gastronomic events, promoting the bakery's products and generating new business opportunities. Show less

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  EC Creative Media

  Mar 2023 - Sept 2024

  Content Strategy: Developing content plans aligned with client goals, focusing on property listings, market trends, and real estate insights.Platform Management: Overseeing multiple social media platforms (like Facebook, Instagram, LinkedIn) for client accounts, ensuring consistent branding and messaging.Content Creation & Curation: Generating engaging posts, visuals, videos, and articles about property listings, neighborhood insights, and industry updates.Community Engagement: Interacting with followers, responding to queries, comments, and messages promptly, maintaining a positive online presence. Show less

  • Social Media Manager Lead

    Jan 2024 - Sept 2024

  • Social Media Manager

    Mar 2023 - Sept 2024
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  The Dream Media Team

  Sept 2024 - now

  Company Owner

  At The Dream Media Team, we specialize in bringing your ideas to life through innovative digital marketing solutions. Our passionate team combines creativity and strategy to elevate your brand and engage your audience. Whether you’re looking to boost your online presence, create captivating content, or drive results, we’re here to make your dreams a reality.