RITU RAJ

Experience

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  Bharat Sanchar Nigam Limited

  Dec 2015 - Jan 2016

  Internship Trainee

  Advanced Telecommunications

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  Tata Motors

  Jun 2016 - Aug 2016

  Summer Internship
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  Cognizant

  Dec 2017 - May 2019

  Programmer Analyst
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  Symbiosis Centre For Management and Human Resource Development

  Jul 2019 - Jun 2021

  Core Member, Management Committee
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  Triumph Rebel Motorcycles

  Dec 2019 - Jan 2020

  Live Project- Marketing

  Understood the Customer & Product profile of Premium Bike in India- Did Primary and Secondary researchCluster wise analysis of Telangana- Divided Telangana into different cluster based on the market potential for premium bikeCreated Marketing Strategy for Triumph to increase the sale in Telangana

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  Philips

  May 2020 - Jun 2020

  Management Intern, Sales & Marketing

  - Revamped the brand communication strategy for Philips Face Trimmer Category and pivoted the brand communication from focus on long battery life to perfect trim in single stroke without the fear of cut.- Did Consumer journey mapping, competitor mapping, consumer need analysis and identified key factors which impact consumer buying decision-Did secondary research (digital listening and online rating and review analysis through correlation, text and sentiment analytics) and primary research (Interviews, survey and focus group) Show less

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  Hamilton Housewares (Milton)

  Nov 2020 - Feb 2021

  Winter Intern, Sales & Marketing

  -Collaborated with agency and performed SEO audit for Milton website to increase organic traffic and maintain website hygiene-Identified high performing keywords relevant for the household category-Increased traffic of non-branded keywords from 9% to 17% in 3 months- Mapped Consumer Journey for household category and identified key factors impacting the buying decision

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  SKF ISEA

  Aug 2021 - now

  • State Head

    Jun 2022 - now

  • Management Trainee

    Aug 2021 - May 2022