Eka Gerlovskaia

Experience

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  Sanofi-aventis

  Oct 2012 - Jan 2013

  IS Assistant
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  Dentsu Aegis Network

  Oct 2013 - Nov 2016

  Key Clients: Citilink, Hilding Anders, PIK, Yokohama, 3М, Food EmpireDeeper understanding of media planning nuance and optimisation strategies, d2d client facing communication, leading independently offline media campaigns. Key Clients: Primigi, Acura, Honda, Yokohama, 3М- Supported in media and creative new business pitches as well as regular media strategies. - Planned offline and digital media e2e, built media plans and coordinated creative assets DLs with creative agency - Built out doc flow accuracy across agency clients, was responsible for financial controlling and invoicing.- Provided monthly competitive reviews, including data gathering, analytics and deck completion.- Supervised Honda and Acura exhibition stands at MIAS 2014.

  • Media Planner

    Apr 2016 - Nov 2016

  • Junior Media Planner

    Dec 2014 - Apr 2016

  • Media Planner Assistant

    Oct 2013 - Dec 2014
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  Zenith

  Nov 2016 - Oct 2018

  Key Client: Nestle Key Brands: - Infant Nutrition: NAN, Nestogen, Gerber, Infant Cereals- Medical Nutrition, Nestle Health Science- Froneri: Bon Pari, Movenpick, Extreme- Nespresso- CPW: Nesquik, Fitness, Lion, Cini Minis- Led Power of One ways of working and processes transformation for Nestle client in 5 categories - Coordinated and managed comprehensive co-created media and communication strategies in collaboration with creative agency Key Client: Nestle Key Brands: - Infant Nutrition: NAN, Nestogen, Gerber, Infant Cereals- Medical Nutrition, Nestle Health Science- Froneri: Bon Pari, Movenpick, Extreme- NespressoIn addition to my role as Media Planner, my responsibilities expanded by supporting in annual TV deals negotiations and deeper integration with creative agency work. Key Client: Nestle Key Brands: - Infant Nutrition: NAN, Nestogen, Gerber, Infant Cereals- Medical Nutrition, Nestle Health Science- Froneri: Bon Pari, Movenpick, Extreme- Grew as a highly multifunctional and multitasking account manager - Participated in media and strategy brainstormings- Was responsible for media campaigns launches and execution e2e in 3 categories- Mentored and trained junior media planners new joiners in the team

  • Media Planning Group Head

    Jun 2018 - Oct 2018

  • Senior Media Planner

    Oct 2017 - May 2018

  • Media planner

    Nov 2016 - Oct 2017
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  OMD EMEA

  Dec 2018 - Oct 2021

  Account Director

  Key Client: Mercedes-Benz Group AG- Mentored and developed 360° client service team driving culture of collaboration, loyalty and professionalism resulting in consistent improvement in client service evaluations. - Built and optimised efficient workflows and processes within the client service team, ensuring seamless coordination with creative, planning (online and offline), buying, finance, and productivity teams, while fostering strong client relationships.- Mastered seamless ways of working between OMD and competitive creative agency ensuring delivery of a high quality communication and media strategies combo, cohesive approaches and innovative non standard activations.- Adapted and landed global guidelines and initiatives at the local market level, ensuring priority projects successful rollout. Supervised digital and offline activations, including influencer partnerships and comprehensive communication strategies.- Generated additional revenue of $2mln through innovative and industry first OOS projects: dashboards, UX/UI analytics, educational programs, communication and creative strategies, influencer marketing, DCO.- Led pricing and annual offline and digital deals negotiations in collaboration with productivity and finance teams. Show less

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  Tealium

  Oct 2021 - Sept 2022

  Director of Client Services

  Upgraded Martech expertise in real-time data orchestration, API integrations, client profiles stitching, data streaming, ML and more.

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  PHD

  Oct 2022 - now

  Market Engagement Global Director