Radina Ralcheva

Experience

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  Icona Communications

  Apr 2000 - Apr 2001

  PR Consultant

  I was responsible for the general PR activities of several leading companies in tobacco, cosmetics, energy and healthcare business, such as Aroma, Ovegas, Bulgartabac, Pfizzer. In the same time I was supporting as a team member or project leader the PR activities of large energy companies, as well as green-field (privatization) investing energy companies. My responsibilities included activities such as: press clipping and review, event organization, media coverage, media relations, running daily, weekly and monthly publicity reports, campaign PR, crisis PR, corporate PR, product PR, key massages development, creating short and long term PR strategies, internal and external communication. Show less

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  Telenor

  May 2001 - Mar 2005

  PR Advisor

  Telenor was former Globul. I was acting as a PR Manager, reporting to the CEO of the company and I was handling all under named basic and advanced PR works in order to provide a smooth operation of the PR Department in alliance with the corporate policy.All corporate PR activities were my responsibility as follows: PR corporate strategy, crisis management, event management, project management, external communication, media relations, including key audiences and key massages, CSR and sponsorships (in cooperation with Marketing Department) campaign management, media coverage, mass communications, public affairs, etc. I was acting as a spoke person of the company.I was also supervising the work of company’s external PR Agency. I was a member of the Management board of the company. Show less

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  Mmd Corporate, Public Affairs & Public Relations Consultants

  Mar 2005 - Sept 2006

  Account Director

  I was ocupied in developing of communication strategies for high-profile foreign investment and privatization accounts, public affairs, issues and crisis management, media relations, reputation management, etc. I owned the relationships with key local and international clients. I was working in various industries and with organizations and companies such as AES, IBM, Economist, Visa, Austrian Presidency of the EU, Intel, Motorola, Tumbleweed, SAP, BASF, A.I.S.E, IBM, KD Group, HVB Hebros bank, etc. I was managing locally also large scope projects and forums such as RINFOR, SEPA communication campaign, Café d’ Europe and The Economist conferences in Bulgaria. My responsibilities included close contacts with senior level executives, strategic management and supervision of the client-agency relations, as well extensive public affairs performance and liaison with top level state and authorities officials. Show less

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  2be

  Sept 2006 - Nov 2008

  PR Manager

  My work included developing of communication strategy for the largest technology retail chain in Bulgaria 2be, execution of public relations and public affairs practices, media relations, reputation management, etc. I was responsible to form, shape and preserve the corporate image and reputation of 2be and to provide strategic professional consultancy to the CEOs. I was also managing and supervising the work of our external PR agency.

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  Hochegger BG

  Nov 2008 - Sept 2009

  Managing Director
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  Go Green Communications

  Sept 2009 - Nov 2012

  Owner and Managing Director
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  CIVITAS - An Executive Affiliate of Ketchum

  Nov 2012 - May 2017

  Client Service Director

  Leading the Bulgarian office of CIVITAS is an interesting and challenging occupation, especially in the context of global Ketchum network. The level of professionalism and quality of services are exceptional and reaching further. Very strategic approach, global mindset, great team.

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  Chairperson for 2016 of Bulgarian Public Relations Society

  Jan 2016 - Jan 2017

  Chairperson for 2016

  The Bulgarian Public Relations Society was established in 1996 and it is the first Bulgarian professional association in the sphere of PR. As a voluntary, non-profit professional organization of specialists in the field of public relations and marketing communications, it unites specialists who practise and teach in these spheres. Among the purposes of the organization whose range deepens through the years, are to work for: building and unfolding of the professional connections among the academic education and the practice; confirmation of moral and high professional standards in the PR practice; making popular contemporary educational, research and practical achievements in the field of social communication; building and development of informational net among professionals in the country and abroad. As a Chairpeson I oversee the fulfilment of all organization's objectives, I maintain relationships with similar of other organizations, universities, businesses and other partners. Show less

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  Media consulta: World of ideas

  May 2017 - Sept 2018

  Group Account Director

  As a top managerial level professional in the agency I was responsible for- Developing, implementing and supervising integrated communication campaigns for prominent provide and public entities- Creating and maintaining the strategic frame of the work and and ensuring good client-agency relationship- Developing new business prospectives - Motivating and leading the team- Reporting to the owner/ CEO of the agencyAmong the clients I am responsible for were DG DEVCO, DG Trade, EuropeAid, QS, Anuga, BzGA, Consortzio Prosciutto di San Daniele and Grana Padano, etc. Show less

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  Corning Incorporated

  Sept 2018 - now

  EMEA Communications Manager