Sourav Saraf

Experience

• 

  Capgemini India Private Limited

  Jul 2013 - Jun 2015

  Software Engineer

  Provided end to end solutions to client’s new requirements and fixing high priority system defectsCustomized existing application giving more flexibility to the client and a cost saving of $1000Fixed ~100 high priority defects and also implemented 3 missing use cases for the clientWorked on unit testing and achieved code coverage of 80% as required by the clientCustomized application for different geographical needs of a client, namely South Africa and ChinaEnabled client to venture into new country (Portugal), developed 3 out of 6 new applications Show less

• 

  Vodafone

  Apr 2016 - May 2016

  Summer Intern- Sales and Marketing

  Understand the telecommunication sector and the existing market scenario Mall-Intercept Survey conducted in Bhubaneswar outside MBOs and LFRs to get insightsCluster Visits to understand the current business model and discuss with the ISP’s about issuesInteract with Modern Trade ASM to understand the problems and his expectationsDevised strategies to improve existing processes and explore new avenues to drive postpaid Identified latent issues: Awareness, transparency, product and payment concerns of consumer Show less

• 

  Maruti Suzuki India Limited

  May 2017 - Mar 2021

  Roles and Responsibilities: Sales Planning: Offtake and Retail for 27 dealerships across KeralaSales Forecasting, Channel Offtake & Retail Sales target achievement for Central Kerala (32 Tehsils and 6 districts)Brand Manager – Region - New Ertiga, New Swift – Planning and Execution of events to ensure brand growthCore Member, National Digital Marketing Team: Driving the Hyperlocal Project for dealer integration on Social MediaTeam Management - Leading & Monitoring the performance of team members (200+)Managing dealer business performance in terms of Sales Growth, CRM and Allied ParametersMonitoring market trends and increasing MSIL market share in the territoryPlanning and Execution of sales promotion activities (ATL and BTL) for each target segmentEnsuring dealership profitability by effective working capital management and BSC performance trackingCross functional interaction with Finance, Marketing, Logistics, POC, Service and CRM departmentsMonitor the timely resolution of Customer Complaints & take steps for Process ImprovementsAchievements:Appointed to lead the Digital Marketing Initiative for 22 dealer partners with more than 150 outlets across KeralaReceived Certificate of Appreciation from Executive Director- Sales and Marketing for Ideas on Rural StrategyRated STAR PERPORMER for the performance in the financial year 2018-2019Successfully led the dealership to increase Maruti Arena Market Share : Thrissur District in the Year 2018-2019 by 1.6% from 35.2 to 36.8%,Palakkad District in the Year 2019-2020 by 8.3% from 46 to 54.3% ,Thrissur District in the Year 2019-2020 by 1% from 36.8 to 37.8%Handled the Brand Ertiga in 2019-2020 and achieved a growth of 43% in terms of sales and 52% in offtake YoYLed the dealers in successfully reducing the complaints by 44% (112 to 63) against a region reduction of 1% (304 to 300)Improved data qualification for digital leads from 70% to 80% and achieved a TAT of 30 mins for 90% leads in 1 month Show less

  • Deputy Manager

    Oct 2020 - Mar 2021

  • Assistant Manager

    May 2017 - Sept 2020
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  ICICI Bank

  Apr 2021 - now

  Global Clients Group SMEG

  • Senior Relationship Manager

    Jun 2023 - now

  • Solutions Manager

    Apr 2021 - May 2023