Mor Shani

Experience

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  Vexigo

  Jun 2014 - Jul 2015

  Control Systems and Operations Research

  Started work at Vexigo during the last semester of my first degree in a student position.Main job was to optimize the RTB buying (mostly AppNexus).In September I was promoted to the account manager position, and during 2015 managed the direct publisher’s activity.At the end of my employment I've managed Vexigo video desktop supply side, while working on several of platforms including LiveRail, SpotX, AOL.

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  AnyClip

  Nov 2015 - Nov 2017

  Campaign Manager

  Managing the DSP activity and more than 150 accounts - operation, waterfalls (finding the optimum between fill and margin), trends by multiple variables.Working on all main servers (LKQD, SpringServe, StreamRail, Optimatic, Verta, Cedato, AOL, etc..) and detection tools.Keep learning every day and aiming to keep expending my knowledge.

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  Pocket Media (acquired by Tradedoubler AG 01-10-2020)

  Dec 2017 - Jul 2023

  Video Operations
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  Vids on Point

  Oct 2018 - Jul 2023

  Head of Operations

  Building and developing the Video department in Vids on point (former Pocket Media).Responsible for Video operations through campaign management and traffic control.Deep analysis - industry trends, market behavior, and internal operational processes. Developing and maintaining clear work processes.Planning and executing the department strategy and tactics. Solving operational and technological challenges is my passion.

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  VFR

  Aug 2023 - now

  Head of Demand

  Lead Operations and demand at VFR.ai. Focused on driving growth, optimizing strategies, and ensuring seamless ad delivery. Passionate about data-driven insights and fostering collaborative partnerships.