
Tiago Goriely
Professional Athlete and Tournament Promoter

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About me
Founder, MSc Management Graduate, MSc Computing Student & Head Squash Coach
Education

Bayes Business School
2021 - 2022Master's degree Management DistinctionActivities and Societies: Squash Club MSc in Management at Cass Business School (City University of London)

Imperial College London
2024 - 2025Master's degree Computing
University of Roehampton
2018 - 2021Bachelor's degree Business Management & Entrepreneurship First Class HonoursActivities and Societies: – Southlands Flat and Student Representative – University of Roehampton Squash 1st Team: Team Member and Coach – Southlands College Football Team – Business Society Member Business Management & Entrepreneurship student (CMI Dual Award degree) on a Sport Scholarship.
Experience

Professional Squash Association
Oct 2014 - Jan 2020Professional Athlete and Tournament Promoter– Highest World Ranking 230– 8 Belgian National Team caps (Junior & Senior)– Sponsored by Dunlop– 6 Belgian Nationals titles (Junior)– Runner-up Belgian Nationals (A Grade)Former sponsors: Bussels South Charleroi Airport, Tecnifibre, VitaNutrics, Reno&Co, Eye Rackets, Kean Rackets, Pro Supex Rackets.

Académie de Tennis Watermael-Boitsfort
Jul 2017 - Aug 2017Tennis CoachSummer camps tennis coach

Goriely Sports
Aug 2018 - Jan 2022Founder/Director– Designed and implemented the marketing strategy, conducted market research, and developed the clothing product portfolio– Created the website of the company, collected orders and delivered clothes to several sports clubs (B2B) and customers (B2C)– Sold 4000+ units of clothing in 2 years, broke-even in less than 3 years, and maintained a net cash flow over £1700

Ligue Francophone de Squash
Jun 2019 - Oct 2019Vice President
Sport Promotion et Événements (SPE) charity
Oct 2019 - Feb 2023President– Recruited and led a team of 6 people to organize the biggest professional squash tournament ever organized in Belgium, which attracted more than 800 spectators while successfully attaining break-even.– Secured £7,500 prize money for players and sponsorship/partnership with brands such as Motor Village, Lindemans and Pure Essentials, which attracted professionals from ranked in the world’s top 70.– Developed a strategy to promote squash in Belgium leading to a partnership with the Professional Squash Association and Decathlon Evere to set up a tournament budgeted at £100 000 Show less

Chartered Association of Business Schools
Oct 2019 - Nov 2019Conference AssistantThe placement was split into two parts.Part 1: Chartered ABS' head office- Helping to make final logistical arrangements with the venue- Liaising with conference presenters- Updating delegate records- Assisting with the finalisation of the conference brandingPart 2: Annual Conference 2019 - Helping to run the registration desk- Dealing with participant and presenter enquiries- Directing and managing attendees- Assisting 'in session' as and where required Show less

Logiscool Belgium
Jun 2020 - Jun 2021Sport Program Coordinator– Launched the sport programme for their camps by choosing appropriate activities, building a weekly plan, and buying the required equipment, which enabled Logiscool to increase its revenue per camp by 40% (£2600).– Supervised and observed more than 60 children during camps to identify their personal characteristics and favourite activities, which enabled me to make recommendations to improve the sport programme and provide guidance to instructors.

REAKT
Sept 2022 - Sept 2023Head of Partnerships & Product Strategist– Successfully contributed to the development and launch of a cutting-edge, user-friendly app, starting from ideation to implementation, resulting in a polished and intuitive user experience.– Led the sales team and built partnerships with dozens of professional athletes, sports coaches, sports clubs & charities (e.g., The Wimbledon Club), which led to the creation of REAKT’s marketplace, sports participation projects for hundreds of children, and more– Spearheaded the conception, development, and management of essential marketing company assets, including social media pages, website, branding elements (e.g., the logo), and other promotional materials, ensuring a cohesive and impactful brand presence in the market– Led extensive market research through direct interactions with sports clubs, coaches, and enthusiasts, complemented by cold calling and surveys. This enabled the company to pivot to meet the market needs and persevere in the right direction Show less

Roehampton Club
Jan 2023 - nowHead Squash Coach
Licenses & Certifications
- View certificate

Certificat d'enseignement secondaire supérieur (général)
Fédération Wallonie-BruxellesJun 2015
Honors & Awards
- Awarded to Tiago GorielyBeta Gamma Sigma Member Beta Gamma Sigma Sep 2022 Top 10% of all students in my MSc Management courseA lifetime member of Beta Gamma Sigma (BGS). BGS recognizes and honours the top 10% of undergraduatestudents, the top 20% of graduate students, and all doctoral candidates from around the world in businessschools accredited by The Association to Advance Collegiate Schools of Business (AACSB).
- Awarded to Tiago GorielyWinner of Strategy Consultancy Prize Professor in Strategy at Bayes Business School (formerly Cass) Oct 2021 A competition organised by Bayes Business School's Strategy Module, where all MSc Students competed against each other. Some of the tasks performed are highlighted below.- Assessing a company's strategy performance- Formulating a new strategy to improve Return On Capital Employed- Making strategy recommendations
- Awarded to Tiago GorielyThe Mobius Services Undergraduate Prize for Business Readiness Roehampton Business School Aug 2021 This award issued by Roehampton Business School and sponsored by Mobius Services is about how successfully I acquired graduate attributes in developing generic skills within each module that I studied in learning transfer towards becoming successful as a manager or entrepreneur
- Awarded to Tiago GorielyWinner of the Al-Habeeb Prize University of Roehampton Jun 2021 Al-Habeeb competition is an entrepreneurial competition organised by Roehampton University.
- Awarded to Tiago GorielyRoehampton Business School Outstanding student Southlands College (Roehampton University) Feb 2020 The “outstanding student” of the year prize is awarded by Southlands College to one student each year for his (i) excellent academic achievements and (ii) his active role within the Business School and Southlands College (i.e. Flat and student representative, business society member, squash, and football team member)
Languages
- enEnglish
- frFrench
- poPortuguese
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