Lade A.

Experience

• 

  Shepherd Health & Vet LTD

  Jul 2011 - Aug 2013

  Sales & Marketing Associate

  • Prepared marketing materials.• Researched and contacted potential customers, asking open-ended questions to identify pain points, and discussing how the company’s products will benefit and meet their needs.• Solved customer inquiries by listening and using in-depth knowledge of the company’s products and services to present the appropriate solution. • Built rapport and sustained professional relationships with customers to encourage repeat business and client referrals.• Followed up with qualified leads via email/phone calls to ensure consistent communication.• Updated and maintained customer information using Salesforce CRM.• Trained and provided feedback to new employees assisting them to learn the company’s products and policies.• Prepared weekly reports and PowerPoint slides using Microsoft Office Suite.• Achieved 80% of customer satisfaction rating and increased sales by 15%. Show less

• 

  La’Mo Hair Extensions

  Mar 2016 - May 2018

  Marketing Specialist/ Customer Service Rep

  • Created and designed an eCommerce website (Shopify).• Ordered and purchased inventory samples from vendors.• Ensured samples are properly categorized and accessible.• Updated website with product samples and pricing. • Assisted with on-page, off-page, and local SEO.• Evaluated competitor’s web content using Google Trends, Ubersuggest, and other marketing tools. Discovered over 150 short-tail and long-tail keywords to target.• Identified new business opportunities through direct marketing, cold calling, social media marketing, and email marketing.• Asked open-ended questions to identify customers' basic needs and sales opportunities.• Worked with senior management to develop and implement advertising and marketing campaigns.• Prepared and executed email marketing campaigns using Mailchimp, conducted A/B to continually improve performance.• Monitored, tracked, and reported all marketing campaigns through analysis of large data sets.• Utilized Salesforce CRM to monitor leads, accounts, and opportunities.• Created salesforce dashboards to present multiple reports and monitor sales progress.• Followed up with stakeholders and supply chains.• Boosted customer engagement by 30%. Show less

• 

  Acadium

  Feb 2019 - Apr 2019

  Social Media Coordinator

  • Created social media content calendar.• Identified trending hashtags on social media platforms. • Designed social media graphics, presentations, posters, and other visual content. • Monitored campaigns across social media platforms.• Prepared and communicated weekly reports using Microsoft Office.• Met and exceeded monthly performance metrics.

• 

  LolaSal Inc.

  May 2019 - Jul 2020

  Social Media Coordinator

  • Maintained strong social media and brand presence across all platforms.• Contributed to the management of various promotional activities and conducted market research to identify market trends and analyze competitors.• Designed and edited visual graphics and videos.• Utilized social media auto posting tools including Buffer and Hootsuite to reduce social media time spent by 75%.• Monitored comments and engaged with social media audiences.• Tracked and monitored the performance of posts, prepared reports, performed analysis, and shared data as directed.• Developed and managed campaigns on social media platforms.• Prepared and communicated weekly reports using Microsoft Office Suite. Show less

• 

  Acadium

  Jan 2020 - Jan 2023

  Digital Marketing Specialist

  • Create and design an E-commerce website (Shopify and WordPress).• Use Canva to design social media graphics, posters, and other visual content.• Develop and coordinate paid marketing campaigns on Facebook, Instagram, and Google AdWords to reach the target audience, increase brand awareness and website traffic.•Brainstorm Email Marketing ideas, design and implement campaigns. • Perform A/B test on campaigns to observe how one version performs alongside another.• Assist with website optimization. Focusing on the SEO essentials. Show less

• 

  Amazon

  Oct 2020 - Apr 2021

  Associate
• 

  Levitt-Safety Limited

  Apr 2021 - Oct 2023

  B2B Sales Lead Generation Specialist

  Called and made initial contact with prospects. Asked open-ended questions to understand their needs.• Qualified and nurtured leads through well planned and executed cadences using Salesforce CRM.• Worked closely with Marketing, Inside Sales and Service teams to generate new business opportunities.• Followed up with previously sold customers to earn repeat and referral business while maintaining the highest customer satisfaction standards possible.• Used Salesforce CRM to create contacts, accounts, opportunities, and logged activities.• Promptly dispensed created opportunities to the appropriate inside sales, field sales and service department.• Met all sales performance objectives including daily activity target and sales qualified leads quota.• Prioritized competing day-to-day activities to ensure that all management objectives are met.• Attended regional and national sales meetings, and trainings.• Developed and maintained relationships with internal and external customers. Show less

• 

  Mechanix Wear

  Nov 2023 - now

  • Market Development Representative

    Aug 2024 - now

  • Customer Service Representative & Office Administrator

    Nov 2023 - Aug 2024