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Michelle Da Silva Pereira

Michelle Da Silva Pereira

Digital Marketing & Communications Intern

Followers of Michelle Da Silva Pereira569 followers
location of Michelle Da Silva PereiraGreater Helsingborg Metropolitan Area

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  • Timeline

  • About me

    MSc Strategic Communication | KAM Experience

  • Education

    • Lunds universitet

      2022 - 2024
      Master of Science - MS Strategic Communication

      The programme provides a deeper and advanced understanding of strategic communication and the closely related fields of:- Brand communication- Public relations- Organizational communication- Crisis communicationSelected projects:- How to improve organizational strategic listening within Malmö Stad- PR campaign for establishment of Vattenhallen Helsingborg- How to implement on-shore wind turbines in the Netherlands to progress towards the UN SDG… Show more The programme provides a deeper and advanced understanding of strategic communication and the closely related fields of:- Brand communication- Public relations- Organizational communication- Crisis communicationSelected projects:- How to improve organizational strategic listening within Malmö Stad- PR campaign for establishment of Vattenhallen Helsingborg- How to implement on-shore wind turbines in the Netherlands to progress towards the UN SDG 7Acceptance rate: 10% Show less

    • The Hong Kong University of Science and Technology

      2017 -

      Nominated by Lund University and accepted by The Hong Kong University of Science and Technology to exchange studies within business administration, 30 ECTS. Studied courses: - Leadership and Management- Technology and Innovation: Social and Business Perspectives- Organizational Behavior- Environmental Politics- Population and SocietyRanked: #58 globally among 1,500 universities in 2023 by Times Higher EducationRanked: #3 in the World’s Top 400 young… Show more Nominated by Lund University and accepted by The Hong Kong University of Science and Technology to exchange studies within business administration, 30 ECTS. Studied courses: - Leadership and Management- Technology and Innovation: Social and Business Perspectives- Organizational Behavior- Environmental Politics- Population and SocietyRanked: #58 globally among 1,500 universities in 2023 by Times Higher EducationRanked: #3 in the World’s Top 400 young universities in 2022 by Times Higher Education Show less

    • Lunds universitet

      2015 - 2018
      Bachelor of Science - BS Business and Economics

      Bachelor's degree in Business and Economics, 180 ECTS.Major: BA, Minor: Marketing.Acceptance rate: 10%

  • Experience

    • EMG – Educations Media Group

      Jan 2018 - May 2018
      Digital Marketing & Communications Intern

      Work at Studentum.se and Happystudents.se:- Content marketing such as production and publishing of engaging texts and articles- Creation and publishing of advertisements- Email marketing- SEO- Image editing - Content creation on social media

    • Management Events

      May 2018 - Sept 2018
      Project Coordinator

      Management Events focuses on gathering top level Decision Makers and Solution Providers, where networking with other top executives, getting up-to-date knowledge on the latest topics and discovering the latest solutions in the market, are the main focus areas.During my time as a Project Coordinator I was working on following events:- Industryforum Manufacturing- E-commerce Strategies

    • WheelQ

      Oct 2018 - Jun 2020

      WheelQ is a software service company specialized in optimizing human to human interactions in business. We formulate concrete actions and practices for increasing sales and improving customer success, based on automated large-scale analysis of emotion-based “soft” customer data. Our software features world-leading machine learning and AI technologies.WheelQ has been selected for Business Finland’s Young Innovative Company (YIC) funding program 2018. We are very happy and excited about this recognition and Business Finland’s trust in our operations and growth potential.As an Account Manager I managed the entire sales cycle from prospecting to closing. I worked towards C-level decision makers at mid- to large size corporates in the Nordics.Key achievements:Initiated the first strategic business segment, Construction & Real Estate, which led to the first partnership on the Swedish market with one of the largest real estate system suppliers in Sweden. Show less

      • Account Manager & Segment Owner Real Estate

        Aug 2019 - Jun 2020

      • Account Manager

        Oct 2018 - Aug 2019

    • Voyado

      Jan 2021 - Sept 2022
      Key Account Manager

      Voyado is the leading SaaS platform in the Nordics for marketing automation, powerful segmentation and cutting-edge AI and machine learning – all baked into one wonderful interface with the mission of Making brands easy to love.As a Key Account Manager, I was the primary go-to person for a customer portfolio of 30-40 Swedish as well international accounts. Responsible for:- Establishing and maintaing client relationships- Acquiring understanding of key client needs and/or requirements- Expanding relationships by proposing new solutions to meet client strategies and objectives- Collaborating cross-functionally with Professional Services and Customer Success teams to execute client projects Show less

    • Publicis Media

      Aug 2023 - Jan 2024
      Media & Communication

      2nd largest communication network globally.Assisted in executing advertising campaigns through platforms like META, demonstrating proficiency in operational tasks within media and communication.Contributed strategically to client meetings and projects by providing insights and support in crafting media mix recommendations.

  • Licenses & Certifications

    • ESales Business Certification

      Apptus
      Jan 2022