Yamini Bali

Experience

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  SEVEN FIGURES

  Jun 2019 - Jul 2019

  Human Resources Intern

  Six weeks HR internship from 1.6.2019 to 16.7.2019 with AIESEC Egypt at Seven Figures - a Real Estate Startup. - Responsible for Hiring, communication and public relations - Partnership building and thorough market analysis for devising marketing & sales strategy.

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  Parfums Caron

  Oct 2019 - Feb 2020

  Consultant

  -Analyzing Brand positioning, identifying market insights for rebranding. -Devising a coherent POS and digital marketing strategy keeping brand awareness and conversion as brand goals. -Allocating budget, product designing, marketing mix, segmentation and designing an experiential marketing campaign.

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  International Dance Council CID

  Mar 2020 - Mar 2021

  - Responsible for problem solving at different stages of acquisition. - Setting up, managing global projects and building partnerships- Website Design - WordPress (Content writing, landing page, On- page and off-page SEO)- Web conference management (brainstorming unique concepts and ideas, banner design, conference report, direct marketing, communication) - Lead generation by exploring untapped markets and enriching global database by 500+ unique connections. - Designing a consistent Social media and content strategy. - Strategizing a road map to build brand authority and market leadership. - Establish a uniform communication strategy for India. - Content and SEO audit to identify and suggest relevant changes for a clear Brand positioning/perception. - Content creation and Content strategy around global festivals.

  • Global Project Coordinator

    Sept 2020 - Mar 2021

  • Digital Marketing Assistant

    Mar 2020 - Sept 2020
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  Max Sports Academy

  Jun 2021 - Jul 2021

  Digital Marketing Manager

  - Optimizing, analysing and tracking SEO using tools: Keyword Planner, Ubersuggest, Google Search Console by understanding user funnels and benchmark competitors- A uniform Digital Marketing strategy to build consistency, authority and trust.-Natural referencing and keyword use Resulting in +60% traffic

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  Impact Factor

  Aug 2021 - Dec 2021

  Business Development Manager

  - Identifying and strategizing growth opportunities (planning and executing a content strategy from A-Z)- Performance analysis and benchmarking to identify growth opportunities. - Brand Activation (brand strategy, positioning, Identifying brand pillars and themes, building authority and trust)- Digital Marketing Strategy (monthly, quarterly, yearly action plan and implementation strategy)- Overview The production of multimedia content (social media, articles, blogs, white paper, copywriting, etc.) that improved user engagement by 137% Show less

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  Globeducate

  Mar 2022 - now

  Marketing and Communication Manager

  - Development and implementation of the marketing strategy: definition, market analysis, segmentation and priority targets to increase enrollments. Recommendations and action plans, weekly reporting of results. -Nurturing and lead acquisition using CRM software (Hubspot): email campaigns, landing pages, CMS and SEO management and optimization-Designing Digital campaigns (SEA, Google Ads, Meta Ads and LinkedIn Ads).