
Anusha Gaur
Intern

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About me
Brand & Marketing Communication Empath | Content Specialist
Education

HOLY CHILD SCOOL GHAZIABAD
2012 - 201410+2 ScienceActivities and Societies: Football, Throwball, Quiz, Dance, Singing, Debate, Street play and Extempore

Indian Institute of Mass Communication, Delhi
2017 - 2018PG Diploma English journalism
Indira Gandhi National Open University
2019 - 2021Master of Arts - MA Gender & Development Studies
Amity University
2014 - 2017Bachelor’s Degree Communication, Journalism, and Related ProgramsActivities and Societies: Chess,Dance, Hospitality
Experience

India Today
May 2016 - Jul 2016InternCopywriting, translation, transcription and editing

TRIPZOLO
Jul 2016 - Oct 2016Content WriterBlog & website content writing and social media content management for the travel venture.

Writcon
May 2017 - Jan 2018Freelance WriterGhost writing blogs and website content and Website Management for travel & lifestyle brands
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Gradeup (Gradestack Learning Pvt Ltd)
May 2017 - Dec 2017Content WriterConducted research and wrote blogs for 15+ competitive exam categories

Reculta
Sept 2017 - Oct 2017Content writing internResearch & Web Writing(Beat: Education), and SEO Management

JK Lakshmipat University, Jaipur
May 2018 - Aug 2019Associate-External Communication- Facilitated content strategy & execution for outreach, public relations, and employer branding efforts.- Oversaw 5 agencies for PR, creative delivery and website management.- Designed content strategy & facilitated execution for 2 flagship events.- Implemented initial branding & marcom of Atal Incubation Centre-JKLU Foundation.
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Gradeup (Gradestack Learning Pvt Ltd)
Sept 2019 - Sept 2021- Expanded the communication team and established robust Intellectual Property building processes.- Implemented & oversaw content strategy for employer branding & marketing efforts.- Enhanced and streamlined knowledge transfer procedures. - Supervised a team of 8 designers & 2 communication specialists.- Produced high-quality & consistent communication for 7 stakeholder teams across platforms.- Facilitated 250+ brand, marketing & sale campaigns via communication strategy & delivery.
Communication Manager
Apr 2021 - Sept 2021Associate Manager-Communication
Sept 2019 - Mar 2021

Una Brands
Nov 2021 - May 2022Manager-Content Marketing- Conducted brand content audits for 10 acquired D2C & Amazon brands across the US & APAC regions.- Crafted content strategy for GTM & customer lifecycle management across e-comm & social media channels.- Designed & implemented enduring creative management & delivery processes within the team.

Hero Electronix
Jun 2022 - Mar 2024Content & Customer Engagement Manager- Set up the Growth Marketing function of Qubo-smart devices brand of the Hero Group.- Developed the content strategy & oversaw omni-channel CLM for pre & post purchase use cases.- Achieved a 112% increase in subscription business via targeted content & campaign strategy.- Led the customer support team’s transition into an automated quick-response environment with content strategy.- Implemented GTM strategy for 6 lifestyle products across e-com, D2C & offline channels - Facilitated SEO optimisation for Qubo website. Show less
Licenses & Certifications
- View certificate

English for Journalists, Part 2
BerkeleyXMar 2019 - View certificate

Prompt Engineering with ChatGPT 4 & Midjourney 2000+ prompts
UdemySept 2023 - View certificate

The Fundamentals of Digital Marketing
Google Digital GarageMar 2021
Volunteer Experience
Coordinator
Issued by Zee Entertainment Enterprises Limited on Jan 2017
Associated with Anusha GaurCoordinator and Performer
Issued by Doordarshan Kendra on Jan 2017
Associated with Anusha GaurTeacher
Issued by UMEED A DROP OF HOPE (NGO) on Feb 2016
Associated with Anusha GaurJournalist
Issued by AIPSN on Feb 2018
Associated with Anusha Gaur
Languages
- hiHindi
- enEnglish
- spSpanish
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