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Anusha Gaur

Anusha Gaur

Intern

Followers of Anusha Gaur2000 followers
location of Anusha GaurGurugram, Haryana, India

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  • Timeline

  • About me

    Brand & Marketing Communication Empath | Content Specialist

  • Education

    • HOLY CHILD SCOOL GHAZIABAD

      2012 - 2014
      10+2 Science

      Activities and Societies: Football, Throwball, Quiz, Dance, Singing, Debate, Street play and Extempore

    • Indian Institute of Mass Communication, Delhi

      2017 - 2018
      PG Diploma English journalism

    • Indira Gandhi National Open University

      2019 - 2021
      Master of Arts - MA Gender & Development Studies

    • Amity University

      2014 - 2017
      Bachelor’s Degree Communication, Journalism, and Related Programs

      Activities and Societies: Chess,Dance, Hospitality

  • Experience

    • India Today

      May 2016 - Jul 2016
      Intern

      Copywriting, translation, transcription and editing

    • TRIPZOLO

      Jul 2016 - Oct 2016
      Content Writer

      Blog & website content writing and social media content management for the travel venture.

    • Writcon

      May 2017 - Jan 2018
      Freelance Writer

      Ghost writing blogs and website content and Website Management for travel & lifestyle brands

    • Gradeup (Gradestack Learning Pvt Ltd)

      May 2017 - Dec 2017
      Content Writer

      Conducted research and wrote blogs for 15+ competitive exam categories

    • Reculta

      Sept 2017 - Oct 2017
      Content writing intern

      Research & Web Writing(Beat: Education), and SEO Management

    • JK Lakshmipat University, Jaipur

      May 2018 - Aug 2019
      Associate-External Communication

      - Facilitated content strategy & execution for outreach, public relations, and employer branding efforts.- Oversaw 5 agencies for PR, creative delivery and website management.- Designed content strategy & facilitated execution for 2 flagship events.- Implemented initial branding & marcom of Atal Incubation Centre-JKLU Foundation.

    • Gradeup (Gradestack Learning Pvt Ltd)

      Sept 2019 - Sept 2021

      - Expanded the communication team and established robust Intellectual Property building processes.- Implemented & oversaw content strategy for employer branding & marketing efforts.- Enhanced and streamlined knowledge transfer procedures. - Supervised a team of 8 designers & 2 communication specialists.- Produced high-quality & consistent communication for 7 stakeholder teams across platforms.- Facilitated 250+ brand, marketing & sale campaigns via communication strategy & delivery.

      • Communication Manager

        Apr 2021 - Sept 2021

      • Associate Manager-Communication

        Sept 2019 - Mar 2021

    • Una Brands

      Nov 2021 - May 2022
      Manager-Content Marketing

      - Conducted brand content audits for 10 acquired D2C & Amazon brands across the US & APAC regions.- Crafted content strategy for GTM & customer lifecycle management across e-comm & social media channels.- Designed & implemented enduring creative management & delivery processes within the team.

    • Hero Electronix

      Jun 2022 - Mar 2024
      Content & Customer Engagement Manager

      - Set up the Growth Marketing function of Qubo-smart devices brand of the Hero Group.- Developed the content strategy & oversaw omni-channel CLM for pre & post purchase use cases.- Achieved a 112% increase in subscription business via targeted content & campaign strategy.- Led the customer support team’s transition into an automated quick-response environment with content strategy.- Implemented GTM strategy for 6 lifestyle products across e-com, D2C & offline channels - Facilitated SEO optimisation for Qubo website. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Coordinator

      Issued by Zee Entertainment Enterprises Limited on Jan 2017
      Zee Entertainment Enterprises LimitedAssociated with Anusha Gaur

    • Coordinator and Performer

      Issued by Doordarshan Kendra on Jan 2017
      Doordarshan KendraAssociated with Anusha Gaur

    • Teacher

      Issued by UMEED A DROP OF HOPE (NGO) on Feb 2016
      UMEED A DROP OF HOPE (NGO)Associated with Anusha Gaur

    • Journalist

      Issued by AIPSN on Feb 2018
      AIPSNAssociated with Anusha Gaur