Desirée Godoy

Experience

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  Red Bull España

  May 2011 - Oct 2014

  Trade Marketing specialist

  • Creation of the necessary annual strategic plans to achieve business aims that are defined each year in the company Business Plan.• Implementation of marketing activities and point of sale activation during company events.• Reporting and weekly/monthly analysis to detect potential business opportunities.• 360º Implementation and execution at the Top 20 Music Festivals in Spain, development, support, execution of events and marketing activities.• Creation, development and coordination of the different customer incentives, involving them in the world of Red Bull. Show less

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  LVMH Perfumes & Cosmetics

  Oct 2014 - Oct 2018

  • Design, planning and execution of the annual marketing plan for the 3 business axes in the brand. • Sell-out responsible: tools for sales force, market share analyses, fluid communication with rest of departments as Trade Marketing. Developing and adapting guidelines locally for action plans.• Monthly strategic reporting, brand follow-up.• Management and implementation of conventions and trade shows, conveying the brand values and new plans between the team and retailers. • Development, implementation and monitoring of the marketing plan for each client and ROI analysis.• Design, development and analysis of sell-out incentives with innovation and creativity to make them more attractive.• Design & production of POS materials to improve the brand image a greater impact of the launches.

  • Product Manager

    Sept 2015 - Oct 2018

  • Trade Marketing specialist

    Oct 2014 - Sept 2015
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  Deoleo

  Nov 2018 - Apr 2021

  Marketing Brand Manager

  • Design, planning and execution of the annual marketing plan. • Responsible for product development and brand image briefing, concept and storytelling, price, positioning, design, launch campaign and packaging.• Development of global Advertising strategies and campaigns for print, OOH, POS and digital.• Monthly strategic reporting and brand follow-up (Nielsen data)

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  3INA Makeup

  Apr 2021 - now

  Head of Global Marketing