Lucia Hovancakova

Experience

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  PricewaterhouseCoopers

  May 2007 - Jan 2010

  Part-time job
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  ELCOM, spoločnosť s ručením obmedzeným, Prešov

  Aug 2010 - Jul 2013

  Marketing Specialist

  Proposing and setting of marketing strategyMonitoring and analysing market and competitionLaunch of new products on the marketOrganizing and coordinating of marketing activitiesAnalysing and evaluating the success of marketing activitiesCooperation with advertising agencies and service providerPreparing and executing of marketing materials and direct emailing

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  Východoslovenská energetika Holding a.s., člen innogy

  Aug 2013 - Dec 2014

  Sales Channel Specialist

  Development and setting strategy of new sales channels and channel mixFinancial analysis of the effectiveness of sales and service channelsDesign and management of customer service processesCooperation in the development of energy products and servicesCooperation in the development of customer-oriented materialsPreparation of internal and external contracts

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  Manuvia

  Jan 2015 - Dec 2020

  Responsible for brand building and raising brand awareness on the six markets that company is operating in, ownership of the Public Relations on the Slovak and Czech market. Management of rebranding campaign and event management of business and internal events. Preparation of annual marketing budget, monthly reporting for executive management. My key projects and awareness:REBRANDING OF 4 PERSONNEL AGENCIES - Process of creating brand strategy and brand identity- Launch of new brand by campaign on the Slovak and Czech market- Rebranding of the all brand touchpoints PUBLIC RELATIONS AWARENESS– LEMUR, Czech awards of Public Relations; 2nd place at category of Crises communication 2019 with cooperation of PR agency Ogilvy PragueINTERNAL EVENT- Reinforcement of new employer brand and vision of the company after merge of personnel agencies.- My responsibilities as Event Manager: Preparation of Creative Concept and Programme management Event Communication during the all its stages (landing page as invitation, internal communication via emailing, video production etc.) Production and execution of the event in collaboration with creative and production agency Show less Managing of recruiter’s team in the Call Centre and on the branches – team of 20 recruiters. Responsible for recruiting process on the Slovak and Czech market. Planning and evaluating of performance - targets and KPIs - on weekly and monthly basis. Systematic training and improvement of sales skills of the staffing team. Proposing and implementing of the processes that aim to higher work effectivity and fulfilment of the company goals.PERFORMANCE:- Avg. 20 000 calls, 3 500 interviews, 200 tested candidates, 180 recruited candidates monthlyACHIEVEMENTS:- Decrease of cost per lead by measuring of marketing costs per channels- Decrease of cost per hired by implementing new recruiting processes- Higher conversion rate of recruiters by systematic training and improving bonus systemThe role of Marketing Manager with responsibilities for B2B and B2C marketing communication, brand and event marketing, Public Relations. Show less

  • Marketing Manager

    Jan 2019 - Dec 2020

  • Staffing and Marketing Manager

    Jan 2016 - Dec 2018

  • Marketing Specialist

    Jan 2015 - Dec 2016
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  DOBRÝ ANJEL, n.o.

  Jan 2021 - now

  Head of Marketing

  - Responsible for marketing strategy of the organisation- Responsible for management of multichannel brand and performance campaigns - Lead the execution of marketing programs and charitable projects from start to finish with partners of DOBRÝ ANJEL- Project manager of social documentary series Anjelsky dobré príbehy broadcast on national television