Petar Despotovic

Experience

• 

  ABB

  Jun 2021 - now

  ABB is a global leader in automation and electrification, driving a more sustainable and resource-efficient future. A Fortune Global 500 company, ABB employs more than 110,000 people across 170+ manufacturing sites and represents over 100 nationalities worldwide.▪️Led a global channel partner program, overseeing new strategic partnerships and renewals in collaboration with key account and regional managers. Achieved an average of 98% retention rate and 20% YoY growth, strengthening long-term partnerships.▪️Managed global technical and branding programs, championing a multichannel approach. Oversaw CRM authorization processes and aligned marketing activities across portfolio offerings to maximize cross-channel sales for 250+ strategic partners.▪️Oversaw the OEM channel, in collaboration with group account managers and product marketing, to position ABB as the partner of choice. Nurtured strategic relationships with partners (up to VP level), driving 10% YoY growth in both orders and revenue.▪️Part of the global channel management organization, collaborating internally with a distributed team based mainly across Europe, North and South America, Asia, and Africa.▪️Member of the electrification distribution channel global core team focused on driving efficient sales across channels by leveraging digitalization and sustainability. Show less ▪️Coordinated the development and launch of a global collaboration platform for channel partners, operating in an agile environment with internal and external stakeholders across Poland, France, Germany, Italy, and the USA. Achieved an average of 1,500–2,500 active monthly users, with a total project value of €200,000–€300,000.▪️Developed and implemented comprehensive training paths for channel partners, enhancing their portfolio management and value-based selling expertise. This initiative boosted partnership program adherence by 15% YoY.▪️Managed global CRM processes and analytics, leading the implementation of real-time dashboards to track and optimize channel sales performance, ensuring data-driven decision-making for senior management.▪️Represented the company at industry fairs, engaging directly with channel partners to expand their product knowledge, strengthen relationships, and drive business growth. Achieved an average of 25 qualified leads per event.▪️Part of the global channel management organization, collaborating internally with a distributed team based mainly across Europe, North and South America, Asia, and Africa. Show less The ABB Discovery Program is a two-year, business-driven rotational program designed to develop future leaders through diverse job assignments, including an international rotation.▪️Developed a digital offering tool for channel partners, reducing the product offering exploration and evaluation time by 15%, through collaboration with product marketing, sales, and IT.▪️Led digital marketing and asset development for the channel’s global organization in partnership with agencies, achieving an average of 450 likes, 10 comments, and 50 shares per LinkedIn post.▪️Established a standardized template to streamline negotiations of key pricing terms across Europe, LATAM, and APAC in collaboration with global pricing and controlling teams.▪️Managed customer factory visits, engaged with key internal and external stakeholders, and delivered presentations on main solutions offering, achieving a 96% positive feedback rate.▪️Established a marketing automation and comprehensive lead management system for channel partners through Salesforce.Training highlights:▪️ Salesforce - Marketing Automation Certification▪️ Negotiation Skills▪️ Public Speaking▪️ Project Management▪️ Pricing Excellence▪️ Digital & Social Communication▪️ Effective Communication▪️ Be Bold in Your Career Show less ▪️Facilitated over 400 supplier registrations across Western, Northern, and Eastern Europe despite material shortages, logistical difficulties, and double-digit inflation.▪️Advocated for the SAP spend management cloud solution, effectively engaging external stakeholders and decision-makers to drive adoption.▪️Designed and implemented weekly data and insights reports on key metrics, leading to a 10% average increase in team registration rates.▪️Trained and supported vendors in adopting the SAP Ariba solution, efficiently resolving issues and achieving a 97% positive feedback rate on customer service.▪️Part of the Global Process Excellence team in Procurement and Logistics, located in Italy, Mexico, Hungary, and India. Show less

  • Global Channel Partners Experience Manager | Channel Manager | Program Manager

    Nov 2024 - now

  • Global Channel Specialist | Program Manager | Strategic Partnerships

    Feb 2024 - Nov 2024

  • Discovery Program | Channel Marketing | Product Marketing | Digital Marketing

    Feb 2022 - Jan 2024

  • P&L Process Excellence Trainee

    Jun 2021 - Feb 2022