Demory Hobbs

Experience

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  Starbucks

  Jun 2015 - Mar 2016

  Barista

  • Maintained clean café in compliance with health and safety standards• Created positive, friendly relationships with regular customers• Communicated customers’ specifications to partners to ensure customer satisfaction

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  Academic Support and Access Center

  Jan 2017 - Dec 2019

  Student Staff Assistant

  • Advertised center’s services and events• Organized resources and supplies• Provided guidance and resources for students

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  Arizona Bone and Joint

  May 2017 - Aug 2017

  Scribe

  • Keep detailed accounts of surgeon’s interactions with patients• Record patient’s history, symptoms, and test results

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  Amazon Books

  Jun 2018 - Sept 2018

  Associate

  Identify needs of customersLead customers to discover new books and technology based on their interests

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  The PEN/Faulkner Foundation

  Sept 2019 - Dec 2019

  Literary Events Intern

  Author ResearchEvent CoordinationCopy Editing

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  MWWPR

  Oct 2019 - Apr 2020

  Z-Suite Consultant

  o Provide insight into Gen-Z consumer habits and valueso Consult on three client projects per montho Generate ideas to assist MWWPR in accessing the growing Gen-Z market

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  Remake.world

  Jun 2020 - Apr 2021

  Contributing Writer and Brand Ambassador

  I produced well-researched articles that effectively explained complex issues on deadline and with minimal edits required.- Followed content briefs.- Researched complex issues.- Wrote informational articles that clearly articulated complex issues.- Consistently met deadlines.

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  Cabana

  Aug 2020 - Dec 2022

  Cabana was a travel/tech startup. I planned omni-channel campaigns and collaborated to ensure a consistent brand experience across all touch points.- Strategized and implemented content for social media, blog, press, and email.- Pitched social-first campaigns and owned campaign development from start to finish; doubling social media engagement and web traffic during unique campaigns.- Led cross-team strategies and timelines for market launches, including field marketing events.- Managed PR agency and guided messaging for announcements and lifestyle/trend pitches.- Ensured exceptionally crafted content by meticulously self-editing and actively soliciting feedback. Show less I developed brand voice guidelines to be used by customer support and marketing and managed all owned communication channels. I launched the company's first iteration of custom trip planning.- Created media lists and press releases; pitched reporters, securing coverage in Well + Good and Travel + Leisure and maintaining relationships with writers for Sunset Magazine and The Points Guy.- Implemented an influencer process and owned influencer talking points and deliverable negotiations; collaborated with up to 8 influencers/month whose individual reach ranged from 15K to 700K.- Built the process and messaging templates for custom itinerary creation, set up templates to ensure all communication reflected the brand, and managed four planners within this system.- Collaborated across teams to find or create news-worthy moments and promotions- Showcased use cases and destinations for Cabana year-round through social channels, blog, and email- Led email marketing and social media strategy and execution, including copy and design Show less

  • Brand Manager

    Mar 2022 - Dec 2022

  • Content Marketing and Communications Associate

    Sept 2021 - Mar 2022

  • Marketing And Public Relations Coordinator

    Nov 2020 - Sept 2021

  • Blog Writer and Manager

    Aug 2020 - Nov 2020
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  The Nudge

  Dec 2022 - now

  The Nudge is a freemium platform that shares the top local things to do via SMS messaging and short-form video. I own the content strategy and execution for all markets. - Lead the editorial calendar for SMS communication to over 1 million subscribers across 11 US cities, increasing month over month engagement that had been stagnant for two years.- Implement new content processes, collaborating with product and engineering teams to build engagement-increasing features and to streamline content setup.- A/B test copy and formatting, leveraging data to increase conversion rates and engagement. Show less I managed the Seattle market, consistently exceeding engagement metric goals per text and per month.- Established partnerships and organized events with local businesses; connected content creators to brands.- Managed editorial calendar and wrote copy for SMS communication to 50K+ subscribers in the Seattle area, focusing on concise language that motivates people to take action.- Recruited, managed and provided feedback to a team of 30+ local video freelancers.- Spearheaded project to redefine local content directors’ responsibilities and improve job satisfaction. Show less

  • National Content Director

    Apr 2024 - now

  • Seattle City Director

    Dec 2022 - Jun 2024